affect 1 of 2

affect

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verb (2)

Synonym Chooser

How does the verb affect contrast with its synonyms?

Some common synonyms of affect are assume, counterfeit, feign, pretend, sham, and simulate. While all these words mean "to put on a false or deceptive appearance," affect implies making a false show of possessing, using, or feeling.

affected an interest in art

When is assume a more appropriate choice than affect?

The meanings of assume and affect largely overlap; however, assume often implies a justifiable motive rather than an intent to deceive.

assumed an air of cheerfulness around the patients

When could counterfeit be used to replace affect?

While in some cases nearly identical to affect, counterfeit implies achieving the highest degree of verisimilitude of any of these words.

an actor counterfeiting drunkenness

How does the word feign relate to other synonyms for affect?

Feign implies more artful invention than pretend, less specific mimicry than simulate.

feigned sickness

When is it sensible to use pretend instead of affect?

The words pretend and affect are synonyms, but do differ in nuance. Specifically, pretend implies an overt and sustained false appearance.

pretended that nothing had happened

When would sham be a good substitute for affect?

In some situations, the words sham and affect are roughly equivalent. However, sham implies an obvious falseness that fools only the gullible.

shammed a most unconvincing limp

When might simulate be a better fit than affect?

The synonyms simulate and affect are sometimes interchangeable, but simulate suggests a close imitation of the appearance of something.

cosmetics that simulate a suntan

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of affect
Verb
The choice of entity for a business may be affected by whether or not that business will qualify for PTET benefits to work around the SALT limitation. Martin Shenkman, Forbes.com, 6 July 2025 Metastatic prostate cancer may affect your quality of life, relationships, ability to work, and finances. Carrie Madormo, Health, 6 July 2025 According to the outlet, multiple factors, such as hormones, exercise and other lifestyle choices can affect your heart rate. Stephanie Nolasco, FOXNews.com, 5 July 2025 Roberta Kaplan, who represents Carroll, was also asked to defend the high amount of damages the jury awarded Trump, as well as explain to the court why the Supreme Court’s ruling last year giving Trump more immunity from legal liability doesn’t affect this case. Alison Durkee, Forbes.com, 24 June 2025 See All Example Sentences for affect

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Cite this Entry

“Affect.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/affect. Accessed 16 Jul. 2025.

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