allure

1 to attract or delight as if by magic was so allured by his sister's college roommate that before long he was asking her for a date Synonyms charm, beguile, bewitch, captivate, enchant, fascinate, kill, magnetize, wile, witch [archaic]Related Words disarm, draw, entice, lure, pull, seduce, tempt; delight, gratify, please; arrest, enrapture, enthrall (or enthral), entrance; appeal (to), interest, intrigue; beckon, court, invite, solicit, wooNear Antonyms disgust, offend, repel, revolt; annoy, displease, irk; bore, tire, weary

2 to lead away from a usual or proper course by offering some pleasure or advantage allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market Synonyms lure, bait, beguile, betray, decoy, entice, lead on, seduce, solicit, temptRelated Words draw in, inveigle, persuade, rope (in), snow; catch, enmesh (also immesh), ensnare, entrap, mesh, snare, tangle, trap; bewitch, captivate, charm, enchant, fascinate, magnetize, wileNear Antonyms alert, caution, forewarn, ward (off), warn; drive (away or off), repulse, turn away