allure 1 of 2

Definition of allurenext

allure

2 of 2

verb

Synonym Chooser

How is the word allure different from other verbs like it?

Some common synonyms of allure are attract, captivate, charm, enchant, and fascinate. While all these words mean "to draw another by exerting a powerful influence," allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

When might attract be a better fit than allure?

Although the words attract and allure have much in common, attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

How are the words charm and captivate related as synonyms of allure?

Charm implies the power of casting a spell over the person or thing affected and so compelling a response, but it may, like captivate, suggest no more than evoking delight or admiration.

charmed by their hospitality
her performances captivated audiences

When can enchant be used instead of allure?

While in some cases nearly identical to allure, enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

When would fascinate be a good substitute for allure?

While the synonyms fascinate and allure are close in meaning, fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of allure
Noun
But in a rising cap environment, there could be the allure of bigger paydays elsewhere to contend with. Sean Gentille, New York Times, 1 May 2026 The Derby’s allure continues, despite accusations of horse doping in 2021 and the deaths of two horses in 2023. Javier Zarracina, USA Today, 1 May 2026
Verb
The getaway, which bookends Tucson with its Saguaro East and Saguaro West parks, allures with inky nightscapes and numerous open-late trails. Stephanie Vermillion, Outside, 8 Dec. 2025 The region’s invigorating multiculturalism also allures visitors drawn to calypso music, island cuisine, and its history as a port of entry to the Caribbean. Lydia Price, Travel + Leisure, 6 Nov. 2025 See All Example Sentences for allure
Recent Examples of Synonyms for allure
Noun
  • Still, very few modern pop stars are doing what Mars is doing in making seemingly timeless music with such broad appeal.
    Ross Raihala, Twin Cities, 14 May 2026
  • While clinics in Seoul and Dubai emphasize injectables and skin treatments, retreats like The Ranch appeal to celebrities who want a fuller reset — combining exercise, nutrition and recovery in a setting designed to feel removed from daily life.
    Hanna Wickes, Charlotte Observer, 14 May 2026
Verb
  • So there's a very famous example of Fidel Castro inviting Ted Turner down to Cuba and charming him and then being on the program.
    Dana Taylor, USA Today, 13 May 2026
  • Those at Pixar, in fact, were so charmed by Wallis’ tours that the author was asked to voice the role of the film’s sheriff.
    Todd Martens, Los Angeles Times, 12 May 2026
Verb
  • During the most classic hero’s journey of them all, Odysseus prepares assiduously for his encounter with the Sirens, tying himself to the mast long before he can be tempted.
    Andrew Marantz, New Yorker, 9 May 2026
  • Orange You may be tempted by the high-octane energy of orange, but Huston warns against it.
    Natasha Bazika, Martha Stewart, 9 May 2026
Noun
  • Even seemingly benign alterations for aesthetic reasons are prohibited, such as removing the photojournalist’s own shadow or evidence of their camera equipment, removing an unsightly wire or fencepost, or airbrushing someone’s facial features to increase attractiveness.
    Encyclopedia Britannica, Encyclopedia Britannica, 7 May 2026
  • Kenya’s data center market is projected to triple to $805 million by 2031, according to a new report, with the country’s renewable energy mix among the factors boosting its attractiveness.
    Martin K.N Siele, semafor.com, 6 May 2026
Verb
  • The fawn-like icon, star of classics including Roman Holiday, Breakfast at Tiffany’s, Sabrina, Two for the Road, Charade, Funny Face, and My Fair Lady, continues to fascinate even 33 years after her early death from a rare abdominal cancer.
    Hadley Hall Meares, Vanity Fair, 15 May 2026
  • The idea of the ouroboros (a snake eating its tail) has always fascinated me.
    Peter Bogdanovich, IndieWire, 13 May 2026
Verb
  • In some cases, the clipping agencies might have launched them on their own to lure prospective clients or astroturf themselves.
    Lane Brown, Vulture, 15 May 2026
  • There’s a particularly tragic scene where Natalia, lured on holiday by Elsa, spots a small child innocently giggling at the table across from her at dinner.
    Lily Ford, HollywoodReporter, 15 May 2026
Noun
  • As public fascination with the case has intensified online, so too has criticism over the pace of the investigation.
    Danielle Bacher, PEOPLE, 14 May 2026
  • And his fascination with Xi hasn’t ebbed.
    Vivian Salama, The Atlantic, 14 May 2026
Verb
  • In December, the state Department of Energy and Environmental Protection, or DEEP, began holding meetings to inform the public of the possibility of building more nuclear reactors within the state, hoping to entice a town to host one.
    Krisztian Elcsics, Hartford Courant, 12 May 2026
  • Companies will test the boundaries Boyden speculated that offering different prices based on how much a customer uses a service, or advertising in particular ways to entice customers who are more likely to infringe, might constitute tailoring a service for piracy.
    ArsTechnica, ArsTechnica, 11 May 2026

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Cite this Entry

“Allure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/allure. Accessed 16 May. 2026.

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