Synonyms of allure

allure 1 of 2

noun

as in appeal

the power of irresistible attraction

the nostalgic allure of America's Wild West still attracts vacationers to ghost towns

Synonyms & Similar Words

• appeal
• attractiveness
• charm
• fascination
• attraction
• glamour
• seductiveness
• sweetness
• magnetism
• charisma
• magic
• captivation
• enchantment
• pizzazz
• desirability
• oomph
• seduction
• force field
• witchery
• animal magnetism
• desirableness
• duende
• lure
• allurement
• delightfulness
• pleasantness
• niceness
• agreeableness
• sex appeal
• call
• pleasingness
• darlingness

Antonyms & Near Antonyms

• repulsion
• repulsiveness
• unpleasantness
• offensiveness
• disagreeableness
• obnoxiousness
• distastefulness

allure

2 of 2

verb

ə-ˈlu̇r 

1

as in to charm

to attract or delight as if by magic

was so allured by his sister's college roommate that before long he was asking her for a date

Synonyms & Similar Words

• charm
• fascinate
• entice
• delight
• lure
• interest
• seduce
• intrigue
• captivate
• enchant
• tempt
• beguile
• kill
• please
• witch
• bewitch
• draw
• magnetize
• wile
• entrance
• pull
• woo
• gratify
• appeal (to)
• disarm
• arrest
• invite
• beckon
• enrapture
• enthrall
• court
• solicit

Antonyms & Near Antonyms

• revolt
• repel
• offend
• disgust
• annoy
• weary
• bore
• displease
• irk
• tire

2

as in to tempt

to lead away from a usual or proper course by offering some pleasure or advantage

allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Synonyms & Similar Words

• tempt
• lure
• seduce
• entice
• persuade
• betray
• beguile
• bait
• lead on
• trap
• solicit
• fascinate
• charm
• decoy
• snow
• rope (in)
• enchant
• draw in
• ensnare
• mesh
• snare
• entrap
• captivate
• inveigle
• catch
• enmesh
• tangle
• bewitch
• magnetize
• wile

Antonyms & Near Antonyms

• warn
• caution
• alert
• ward (off)
• drive (away or off)
• turn away
• forewarn
• repulse

Synonym Chooser

How is the word allure different from other verbs like it?

Some common synonyms of allure are attract, captivate, charm, enchant, and fascinate. While all these words mean "to draw another by exerting a powerful influence," allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

When might attract be a better fit than allure?

Although the words attract and allure have much in common, attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

How are the words charm and captivate related as synonyms of allure?

Charm implies the power of casting a spell over the person or thing affected and so compelling a response, but it may, like captivate, suggest no more than evoking delight or admiration.

charmed by their hospitality

her performances captivated audiences

When can enchant be used instead of allure?

While in some cases nearly identical to allure, enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

When would fascinate be a good substitute for allure?

While the synonyms fascinate and allure are close in meaning, fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

Example Sentences

Recent Examples of allure

Noun

As brands chase the allure of vintage authenticity, these words have been stretched thin—earned by few, borrowed by many. —Angela Velasquez, Sourcing Journal, 6 Feb. 2026

But not even Jones isn’t funny or magnetic enough to sustain attention without the support of real suspense and allure. —Alison Foreman, IndieWire, 6 Feb. 2026

Verb

The region’s invigorating multiculturalism also allures visitors drawn to calypso music, island cuisine, and its history as a port of entry to the Caribbean. —Lydia Price, Travel + Leisure, 6 Nov. 2025

But to truly understand what enchanted the Fitzgeralds—and continues to allure visitors—go beyond the hotel and explore Antibes. —Jeryl Brunner, Forbes.com, 18 Sep. 2025