lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
Patrons helped lure her outside so undercover officers could move in, per the outlet. Christina Coulter, PEOPLE, 30 Oct. 2025 Across the Middle East, similar strategies are underway as countries seek to diversify oil-dependent economies and lure foreign investment with major infrastructure, energy and digital projects advancing. MSNBC Newsweek, 30 Oct. 2025
Noun
Beyond the lure, a nearly invisible harp net hung in the middle of a forest opening, where a single golden-haired creature was caught. Lauren Liebhaber, Miami Herald, 25 Sep. 2025 Colorful reef and drift dives are the lure in the waters around Marsa Alam, where more than 60 spectacular dive sites are a siren call to (wet) suit up. Terry Ward, AFAR Media, 11 Sep. 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • Competing stories tempt people and nations into war.
    Elizabeth D. Samet, Foreign Affairs, 29 Oct. 2025
  • But when a grubby circus impresario, Fulbert Freakfinder, arrives offering Stitch Head a starring role in his freak show, our hero is tempted by the promise of love and acceptance.
    Scott Roxborough, HollywoodReporter, 29 Oct. 2025
Noun
  • That troubling temptation to treat your phone like a magic portal to a better life finds an ideal personification in Tallulah (Odessa A’zion).
    Ben Travers, IndieWire, 30 Oct. 2025
  • Measure draw lengths before the shopping begins, and help your protégé resist the temptation to pull too much draw weight.
    The Editors, Outdoor Life, 30 Oct. 2025
Noun
  • The movie has Oscar-bait performances from Jeremy Allen White as the Boss and Jeremy Strong as Landau.
    Rob Sheffield, Rolling Stone, 2 Nov. 2025
  • Amos’s plan is to use Dinah as bait and wait for the target to come looking for her.
    Rafaela Bassili, Vulture, 29 Oct. 2025
Noun
  • Your Venus sign and house placement can reveal where the sweetness and seduction come alive, so check where the love planet resides in your chart for more.
    Valerie Mesa, PEOPLE, 28 Oct. 2025
  • Taking inspiration from the Greek enchantress Circe, the fragrance embodies her mythical characteristics of seduction and power, alongside rebellion and creation.
    Fairchild Studio, Footwear News, 23 Oct. 2025
Verb
  • Guided by director David Lynch, Ladd had a field day with Marietta, who tries to seduce her daughter’s boyfriend (Nicolas Cage).
    Chris Koseluk, HollywoodReporter, 3 Nov. 2025
  • Farrell plays John, the ambitious and chatty servant who is seduced by the mistress of the house (Jessica Chastain), as a nervous bundle of energy who becomes more agonized and frantic over the course of the film.
    Bilge Ebiri, Vulture, 30 Oct. 2025
Noun
  • Feeling some heat from next door, New York sweetened its incentive package in its latest budget earlier this year.
    Jill Goldsmith, Deadline, 28 Oct. 2025
  • This geopolitical calculus is complicated by immediate economic incentives.
    Rhea Mogul, CNN Money, 28 Oct. 2025
Verb
  • Africa’s leading banking groups are targeting DR Congo, enticed by one of the continent’s fastest-growing economies and the promise of a lucrative mining sector, despite the ongoing conflict in the country’s east.
    Ruben Nyanguila, semafor.com, 27 Oct. 2025
  • And if Washington signed a trade deal with Pretoria, American officials might entice South Africa to work with the United States on its diplomatic efforts across the African continent.
    Richard Fontaine, Foreign Affairs, 27 Oct. 2025
Noun
  • Comcast officials blamed the lower attendance at the Orlando parks in part on a lack of new attractions at Universal Studios Florida and Islands of Adventure in anticipation of the Epic Universe grand opening.
    Brady MacDonald, Oc Register, 29 Oct. 2025
  • The attraction sends guests 200 feet in the air at speeds up to 73 mph.
    Colson Thayer, PEOPLE, 29 Oct. 2025

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Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 4 Nov. 2025.

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