lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
The South Asian country is also hoping to lure investment from White House advisor Elon Musk. Dan Strumpf and Akayla Gardner, Los Angeles Times, 21 Apr. 2025 The Four Seasons New York Downtown property is also likely to lure in gala guests who prefer a stay in the heart of Tribeca. Christina Liao, Vogue, 19 Apr. 2025
Noun
The sight of an AI agent hunting the internet and LinkedIn to find a target’s email address and then for website advice on crafting malicious scripts, before writing its own lure should put fear into all of us. Zak Doffman, Forbes, 16 Mar. 2025 The lure back to Annapolis, though, was too strong. Jeff Zrebiec, New York Times, 14 Apr. 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • If that’s not enough to tempt you, the set also comes with an insulated wine bag, an insulated cooler (which fits nicely in the basket), two food containers, and a fleece blanket.
    Anne Taylor, Travel + Leisure, 23 Apr. 2025
  • You may be tempted to cry into your beer over all of the recent problems with the economy and the rising prices of … well, everything.
    Jay R. Brooks, Mercury News, 21 Apr. 2025
Noun
  • Resist the temptation to crowd too many vegetable plants into each container; often, only one per pot is best.
    Miri Talabac, Baltimore Sun, 24 Apr. 2025
  • What’s important is establishing the habit of setting aside money and resisting the temptation to use it for anything other than true emergencies.
    True Tamplin, Forbes.com, 23 Apr. 2025
Noun
  • Many teams would have cut bait considering the severe nature of the distrust sewn.
    Paul Dehner Jr., New York Times, 28 Apr. 2025
  • The attached marina offers fishing supplies, bait, ice, boat docking, fuel, snacks, laundry, showers, and restrooms for boaters.
    Tara Massouleh McCay, Southern Living, 26 Apr. 2025
Noun
  • His history is filled with the corrosive effects of fear, the seductions of ambition, the failures of leadership and the tragic unraveling of judgment.
    Andrew Latham, The Conversation, 15 Apr. 2025
  • Venus, your ruling planet, will also harmonize with Mars — celestial ruler of your relationship sector — on April 6, adding a layer of seduction and charisma to your love life.
    Valerie Mesa, People.com, 5 Apr. 2025
Verb
  • After turning undead and hiding her bite wound, Mary easily gets permission to re-enter the building, and quickly seduces Stack, before murdering him and infecting him with the vampire curse.
    Dani Di Placido, Forbes.com, 24 Apr. 2025
  • But the next pope may be seduced by that glitter again.
    Howard Chua-Eoan, Mercury News, 22 Apr. 2025
Noun
  • The Trump administration is also working to undo incentives around clean energy, particularly the 2022 Inflation Reduction Act.
    Umair Irfan, Wired News, 26 Apr. 2025
  • Slate Auto There’s also the issue of federal incentives.
    Abigail Bassett, ArsTechnica, 25 Apr. 2025
Verb
  • Jay Joyner, defensive end The Athletic, 5th round; PFF: 6th round, NFL.com: 5.97 (average backup or special teamer); RAS, 6.88 At 6-4, 262 pounds and with above-average testing, the Connecticut product will entice teams as an edge rusher.
    Andy Greder, Twin Cities, 21 Apr. 2025
  • Related article Marijuana ads are enticing kids to try weed, study says The potency of weed has skyrocketed over the years, which can heighten health risks and is leading to a global rise in marijuana addiction as well as cannabis use disorder, according to a 2022 study.
    Sandee LaMotte, CNN Money, 20 Apr. 2025
Noun
  • Embrace a tourist mindset by visiting new neighborhoods, local attractions, and events, creating the excitement and novelty of checking off a trip bucket list.
    Cori Sears, Better Homes & Gardens, 19 Apr. 2025
  • Summer is the peak travel season in most parts of the world, but spring—with its blissfully mild weather, sights of nature coming back to life, and more accessible accommodations and attractions—is an equally desirable time to plan a vacation.
    Katie Chang, Forbes.com, 19 Apr. 2025

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Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 3 May. 2025.

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