lure

noun
\ˈlu̇r \

Definition of lure 

(Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk

2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty

b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer

3 : a decoy for attracting animals to capture: such as

a : artificial bait used for catching fish

b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure

2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

Can the midyear arrival of the plus-sized Ascent lure first-time Subaru buyers? Jeff Yip, Houston Chronicle, "Newly arrived 2019 Subaru Ascent fills three-row midsize SUV niche," 24 June 2018 But on my final night in town, the lure of chef Michael Sohocki’s Restaurant Gwendolyn proved too difficult for the three of us to resist. Mark Johanson, chicagotribune.com, "Taco trucks and beyond: San Antonio, home to Final Four, has a winning food scene," 28 Mar. 2018 The Big Ten, which will be idle for a week before Selection Sunday, has surrendered significance in pursuit of the lure of New York City. John Smallwood, Philly.com, "Big Ten Conference wants a piece of the Big Apple," 13 Feb. 2018 Without the lure of cash, there is little reason for local organizers to set up tables with chocolate chip cookies, resulting in fewer promotional events. Joe Davidson, Washington Post, "On eve of feds’ giving deadline, charities fear more decline in donations," 11 Jan. 2018 Most anglers fish the lures on 12- to 15-pound test fluorocarbon, which gives a better feel for the lure than more stretchy monofilament. Frank Sargeant, AL.com, "Rattlebait tactics for winter bass fishing," 7 Jan. 2018 The lure was a Heddon Cisco Kid, a jointed crank bait made in about 1960. Paul A. Smith, Milwaukee Journal Sentinel, "Smith: Retro outing proves fishing fun - and gear - is timeless," 14 July 2018 The Mitchell 304 spinning reel and Gamefisher series fiberglass rod made by Sears, Roebuck and Co. used to cast the lure were about the same age. Paul A. Smith, Milwaukee Journal Sentinel, "Smith: Retro outing proves fishing fun - and gear - is timeless," 14 July 2018 However, with Valencia occupying the fourth Champions League spot, Pléa may be tempted to Spain by the lure of European football next season. SI.com, "Bournemouth Join Premier League Rivals Leicester in Race to Sign In-Form Nice Striker," 7 Apr. 2018

Recent Examples on the Web: Verb

The show craftily skewers the system that lured its contestants into debt, intermixing questions about Beyoncé and condoms with earnest facts about the moral blight of for-profit colleges. Derek Thompson, The Atlantic, "Win a Game Show, Pay Off Your Student Debt," 12 July 2018 One way that has been suggested is looking to lure Chelsea into making a move for Uruguay international midfielder Matías Vecino. SI.com, "Italian Giants Inter Still Pursuing Tottenham Midfielder Despite Financial Pressure From UEFA," 11 July 2018 And, of course, the divide is wider and deeper during an election year when parties’ main goal is to lure voters into separate camps. SFChronicle.com, "A long tradition: Americans behaving badly," 5 July 2018 In those days, Microsoft was the one tech giant paying big money to lure top academics into this kind of corporate research. New York Times, "Silicon Valley’s Giants Take Their Talent Hunt to Cambridge," 3 July 2018 In charging documents obtained by Q13FOX, prosecutors said that phone records show the brothers lured the 16-year-old into the woods on June 24 for a camping trip in Randle, located about 110 miles south of Seattle. Travis Fedschun, Fox News, "Brothers charged in rape, murder of 16-year-old Washington boy," 3 July 2018 Grocers are engaging in price wars over milk — the price of which is often advertised to lure consumers into the store. Kate Talerico, The Courier-Journal, "As Dean Milk contract ends, some farmers pick up a last-minute hope," 29 June 2018 The crew’s unofficial booster Hoagie (Ed Helms) lures his friends into a weekend of debauchery with the threat that their friend Jerry (Jeremy Renner) is planning to retire from the game. Katie Walsh, latimes.com, "Ed Helms, Jon Hamm, Jeremy Renner and Isla Fisher deliver summer fun in comedy romp 'Tag'," 14 June 2018 That clash between imagination and reality is what ultimately lures Parsons into the occult. Thomas Harlander, Los Angeles Magazine, "A Forgotten Pasadena Rocket Scientist and Occultist Inspired a New TV Show," 13 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

Verb

see lure entry 1

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Learn More about lure

Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

9 Oct 2018

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality

: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ˈlu̇r \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts

2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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Comments on lure

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