\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey


lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

Choose the Right Synonym for lure


lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to play the lottery the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store. See More
Recent Examples on the Web: Noun Cricket broadcasts are a major lure for India’s sizable population of potential streaming subscribers, and entertainment streaming companies like Disney are under pressure to add customers beyond the U.S. as growth has slowed domestically. Jennifer Hiller, WSJ, 27 Aug. 2022 In retrospect, the adults knew sooner or later, the odds would even out, and my red and white Daredevle lure would get bit. Steve Meyer, Anchorage Daily News, 21 Aug. 2022 But tasty toothpaste isn’t a sufficient lure for all. Katherine J. Wu, The Atlantic, 23 Aug. 2022 Inequality has long been the lure for strivers, including arguably the Canadian immigrant in Carter. John Tamny, Forbes, 18 May 2022 The Port of Savannah was a significant lure, said Don Young, the chief executive officer. Greg Bluestein, ajc, 15 Apr. 2022 Cricket broadcasts are a major lure for India’s sizable population of potential streaming subscribers. Benjamin Mullin, WSJ, 8 Feb. 2022 The ability to grab a Taco Bell while charging your car may be a lure for many Americans. Chris Stokel-walker, Wired, 21 Jan. 2022 For some chains, the celebs are a powerful lure that can entice customers to download restaurant apps or join loyalty programs to get meals, discounts or even free food. New York Times, 8 Dec. 2021 Recent Examples on the Web: Verb To offer a break from those cost pressures, sites participating in Museum Day are rolling out bonus programming, new exhibitions and other ways to both lure in visitors and delight them enough to return after the admission holiday ends. Harriet Baskas, NBC News, 15 Sep. 2022 Nearly 80 years later, the city agreed to build a new stadium at the same site as part of a play to lure in the Oregon Trappers, the Triple-A affiliate of Major League Baseball’s Minnesota Twins. Julie Jag, The Salt Lake Tribune, 13 Sep. 2022 For example, many online betting sites use comprehensive analytics through loyalty programs to lure customers into betting on certain events or in various ways, often with rewards attached. Russ Wiles, The Arizona Republic, 11 Sep. 2022 The combination of Kate Beckinsale and the beloved Cox should lure buyers, especially with veteran director Catherine Hardwicke at the wheel. Rebecca Rubin, Variety, 9 Sep. 2022 Although the Knights made a name for themselves by recording the most wins by a state team in the last 10 seasons, Florida State, Florida and Miami still lure significantly more 4- and 5-star recruits nationally. Jason Beede, Orlando Sentinel, 31 Aug. 2022 Republican lawmakers have encouraged gun companies to move and looked to lure them to their own states, viewing it as an opportunity to add jobs and burnish culture war credentials. Todd C. Frankel, Anchorage Daily News, 29 Aug. 2022 If the answer is no, maybe don’t lure people away from their current jobs and instead plow some money into improving your core product. Steven Levy, WIRED, 26 Aug. 2022 Perhaps more people are searching for remote-friendly jobs as employers get serious about trying to lure—or straight-out order—workers back to the office. Sarah Todd, Quartz, 23 Aug. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of lure


14th century, in the meaning defined at sense 1


14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Last Updated

21 Sep 2022

Cite this Entry

“Lure.” Dictionary, Merriam-Webster, Accessed 29 Sep. 2022.

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More Definitions for lure


\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish


lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

More from Merriam-Webster on lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers Encyclopedia article about lure


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