lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

Keep scrolling for more

Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
See More

Recent Examples on the Web: Noun

The lure of tobacco stocks is an income fix, but none of the big risks have really gone away. Carol Ryan, WSJ, "Investors Suffer a Smoking Relapse," 16 Apr. 2019 But that bedrock of togetherness cracks when the siblings, along with Ralph’s beautiful wife, Helen, migrate from China to New York and eventually yield to the lure of American economic values. Nicole Lamy, New York Times, "Dear Match Book: Funny Pages," 10 Apr. 2018 But then there’s this, running parallel to the lure of speed: A cook’s joy. Alex Van Buren, idahostatesman, "Instant Pot vs. Dutch oven: Which makes better food? | Idaho Statesman," 22 Feb. 2018 Beauty Awards 2019 17 Slides Call it the Instagram effect: These days the lure of a product can come from its picture-perfect packaging alone. Glamour, "Beauty Awards: The 17 Best Skin Care Products of 2019," 25 Mar. 2019 Singapore With the return of the New York-Singapore direct flight (and the lure of Crazy Rich Asians tourism), more travelers than ever will be heading to Singapore in 2019. Condé Nast Traveler, "The Best Cities in the World: 2018 Readers' Choice Awards," 9 Oct. 2018 Facebook keeps buying firms which could one day lure users away: first Instagram, then WhatsApp and most recently tbh, an app that lets teenagers send each other compliments anonymously. The Economist, "How to tame the tech titans?," 18 Jan. 2018 Now as Hensarling's retirement draws nearer, the Senate bill's champions hopethe lure of sealing a legacy achievement will compel him to come around. Tory Newmyer, Washington Post, "The Finance 202: Hensarling eager to put his stamp on Senate banking bill," 16 Mar. 2018 Making Apple Music available on Echo devices might seem to run counter to Apple’s usual strategy of using services as a lure for hardware (and vice versa). James Vincent, The Verge, "Apple Music is coming to Echo devices next month," 30 Nov. 2018

Recent Examples on the Web: Verb

He’s accused of killing Yingying Zhang after luring her into his car in 2017. Washington Post, "The Latest: Murder suspect trembled during interrogation," 17 June 2019 These algorithms could systematically deny credit access to certain groups, while also allowing payday lenders and loan sharks to target the most vulnerable consumers and lure them into debt traps. Sharon Wekwete, Quartz Africa, "As the continent digitizes rapidly, Africans need a bill of data rights to protect them online," 12 June 2019 Such disturbing tidbits are woven into the author’s compelling narrative about the intrepid human beings whose curiosity about the world lures them to forbidding places. David Holahan, USA TODAY, "'The Ice at the End of the World' review: Scary clues of climate change in Greenland," 11 June 2019 The Marlins might have to pay over slot value to lure him away from his commitment to UCLA. Wells Dusenbury, sun-sentinel.com, "Marlins continue targeting college bats on Day 2 of MLB draft; land intriguing HS pitcher," 4 June 2019 In return for help with camouflage that protects against predators, the squid offers up sugars to feed the bacteria and lure them into the organ. Quanta Magazine, "New Squid Genome Shines Light on Symbiotic Evolution," 19 Feb. 2019 In 1987, Tonne brought her all-American chic to Calvin Klein’s legendary image-making operation, and five years later Liz Tilberis lured her to Harper’s Bazaar. Hamish Bowles, Vogue, "Vogue’s Tonne Goodman Retraces 20 Years of Fashion in Her New Book," 15 Mar. 2019 But Cruz, at 6-foot-5, 215 pounds, might have the best qualities of any QB Leach has lured to the Palouse. Theo Lawson, The Seattle Times, "NCAA early signing day: These five WSU recruits could make an instant impact for the Cougars," 17 Dec. 2018 Blanc opened his hotel and restaurant of the same name in 1984, swiftly banking two Michelin stars and establishing a culinary destination that has lured guests to the single-pub village of Great Milton for over three decades. Jo Rodgers, Vogue, "Getting Back to Nature (With a Bit of Champagne) at Raymond Blanc’s Luxe English Gardening School," 6 Aug. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

Keep scrolling for more

Learn More about lure

Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

19 Jun 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

See more words from the same century

Keep scrolling for more

More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

Keep scrolling for more

More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

Comments on lure

What made you want to look up lure? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

having a desire to acquire more things

Get Word of the Day daily email!

Test Your Vocabulary

Words for Summer: A Quiz

  • a closeup of a sunflower
  • Which of the following words means “of or relating to summer”?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

TAKE THE QUIZ
Citation

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!