lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

The lure of the news, especially in this noisy time, overcomes my wavering desire to dive into a trashy novel. Los Angeles Times, "Column: Slow Journalism: Just the thing for an August afternoon," 11 Aug. 2019 But the thump wasn’t enough against the lure of pop recluse Sky Ferreira, who was scheduled to hit the Green Stage at 4:15. Jessi Roti, chicagotribune.com, "Pitchfork Music Fest 2019: 14 things we loved from a sweaty day 1," 19 July 2019 The lure of India’s fast-growing aviation market is attracting more foreign carriers to the country. Niharika Sharma, Quartz India, "Will Jet Airways’ grounding end up benefiting foreign players more than its Indian rivals?," 17 July 2019 The thin, floating mats form a cooling, protective cover that shows every little movement of a lure. Bill May, baltimoresun.com/maryland/carroll, "May: Fishing in the summer shallows, Part 2," 20 July 2019 When the bass begin chasing the schools of inch-long shad in open water around the Portage Lakes, switch to a spinnerbait or Rat-L-Trap lure to get some reaction strikes. D'arcy Egan, cleveland.com, "Lake Erie walleye parade not slowed by mayfly hatch, hot weather: July 12 Fishing Report," 12 July 2019 The label lure Private labels allow sellers to offer products at cheaper prices, which helps attract more customers. Sangeeta Tanwar, Quartz India, "Grofers hopes to win India’s online grocery war with its low-priced, in-house brands," 10 July 2019 In hopes of helping lure the FBI headquarters, the University System of Maryland proposed creating a national security training academy for students and professionals. Pamela Wood, baltimoresun.com, "Justice Department inspector general to review Trump decision not to move FBI headquarters," 8 July 2019 The rest of the lure was still attached to the musky. John Diedrich, Milwaukee Journal Sentinel, "Why musky fishing — in the dark, sometimes involving blood — is the only fishing for me," 2 July 2019

Recent Examples on the Web: Verb

These plans — which included Lake Merritt, West Oakland and Broadway-Valdez — lured developers by relaxing zoning and eliminating parking requirements. J.k. Dineen, SFChronicle.com, "Oakland dominates SF in housing production," 12 Aug. 2019 Operating under police supervision, Shegerian ultimately lured Nayeri out of Iran to the Czech Republic, where he was arrested in November 2013 and returned to the United States to face trial in the abduction case. Christopher Goffardstaff Writer, Los Angeles Times, "Hossein Nayeri denies role in Orange County kidnap-torture plot," 12 Aug. 2019 What’s lured business to Luxembourg in the Brexit era? Fortune, "Tiny Luxembourg Is Having a Big Brexit Moment," 10 Aug. 2019 When a superbloom of wildflowers lured a mesmerizing deluge of Painted Lady butterflies to Los Angeles, Swift marked it with an Instagram post. Abby Aguirre, Vogue, "Taylor Swift on Sexism, Scrutiny, and Standing Up for Herself," 8 Aug. 2019 Chasing the dream can lure buyers to overextend themselves financially. Washington Post, "The ‘good enough’ home may be just perfect," 6 Aug. 2019 Finally, the worst memory revealed itself: When Teristi was a teen, Nassar lured her to his apartment under the pretenses of a research project and anally raped her. Danielle Mcnally, Marie Claire, "Larry Nassar's Likely First Victim Alleges Even Darker Evils in New Book on His Abuse," 6 Aug. 2019 The Atlanta Falcons then lured Sarkisian to the pros for two years before his firing in December opened the door to return to Tuscaloosa. Michael Casagrande | Mcasagrande@al.com, al, "Steve Sarkisian recalls every detail of first time he saw Tua Tagovailoa throw," 5 Aug. 2019 In a heart-pounding video shared on Instagram on Friday, the Super Bowl champ was lured onto the edge of a waterfall by his six-year-old daughter, and the two then jumped off into the pool of water below hand-in-hand. Ashley Boucher, PEOPLE.com, "Tom Brady Leaps Off Waterfall with His Daughter Vivian, 6, in Heart-Pounding Video," 19 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

14 Aug 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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