lure

noun
\ ˈlu̇r \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

Travel Leaders, which has 52,000 travel agents and caters to high-end travelers, says the lure of sand and sun has brought people back quickly to the islands. Scott Mccartney, WSJ, "The Best Winter Travel Deals Move Overseas," 12 Dec. 2018 Azores GetawaysWe’ve waxed poetic about the Eden-like lure of the Azores, an archipelago that's part of Portugal, countless times—and now’s your chance to go. Bridget Hallinan, Condé Nast Traveler, "The Best Black Friday Travel Deals of 2018," 23 Nov. 2018 Now, with lawyers in the spotlight in many of the nation’s major political fights, the lure of a law degree is starting to tick up, and schools are seeing a rise in applications. Katherine Long, The Seattle Times, "UW picks former Navy lawyer with big personality to lead law school," 4 Sep. 2018 By the 1970s, the lure of beach huts had worn off, and the area’s dense population has since changed the landscape. Chris R. Vaccaro, New York Times, "The Return of the Lady of Lake Ronkonkoma," 5 July 2018 The trick with a baitcaster is to allow the spool to continue turning once the lure hits the water without getting an over-run and tangle. Frank Sargeant, AL.com, "Skipping jigs for hard-to-reach bass," 2 May 2018 Water completes the electronic circuit, and the lure emits sound for four seconds followed by four seconds of silence. John Goodspeed, San Antonio Express-News, "San Antonio company hooks a winner with natural sounds in lures," 26 Apr. 2018 The school of artificial baits seems to trigger strikes when a single lure is ignored among all the real bait swarming everywhere. Frank Sargeant, AL.com, "Bridgework for winter angling action," 10 Jan. 2018 With that lure, the Northwestern scientists had little difficulty in recruiting 27 women between the ages of 40 and 65 who wanted to try facial exercising. Gretchen Reynolds, New York Times, "Facial Exercises May Make You Look 3 Years Younger," 10 Jan. 2018

Recent Examples on the Web: Verb

The co-founders reclaimed his ownership stake, used his shares to lure a replacement executive and, down the road, attracted a buyer. Noam Wasserman, WSJ, "The Life Lessons We Can Learn From Successful Startups," 25 Nov. 2018 Critics say the government threatened disciplinary action if state employees didn’t vote, and used food and money to lure others to the polls. Washington Post, "Egypt’s opposition says assailants trashed their party," 6 June 2018 Model homes are meant to be seductive, using upgrades and exterior landscaping to lure buyers, all of which augment the base retail price. Anthony Alofsin, The Atlantic, "A Defense of the Suburbs," 6 June 2018 Increasingly, economists are pointing to the for-profit college industry, which has been accused of using inflated job placement and graduation rates to lure borrowers to take on debt. Polina Marinova, Fortune, "Why Women Hold the Majority of Student Loan Debt in America," 5 June 2018 And along with phone calls, letters and email, the crooks are now using text messages, pop-ups and phony Facebook messages to lure their victims. NBC News, "How to spot (and avoid) these Facebook and social media prize scams," 5 June 2018 In years past, the NFL would use a Super Bowl as a carrot to lure taxpayer support for a new stadium or major renovation. Jeff Duncan, NOLA.com, "Landing 2024 Super Bowl is first step in a series of big ones for New Orleans sports," 26 May 2018 Rival Choke Canyon used cartoon animal to lure away drivers Trademark law doesn’t give either company a hold on any one attribute of their logo. Gabrielle Banks, Houston Chronicle, "Buc-ee’s, Choke Canyon making final plugs to jury in trademark case," 21 May 2018 At one point it was thought to guzzle $2m a day subsidising shipping and using discounts to lure buyers, though the figure has probably come down. The Economist, "Walmart takes a second shot at the Indian market," 9 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Learn More about lure

Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

16 Jan 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality

: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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