lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun July, some of those who had previously resisted the lure of their weekend properties are packing up the car and heading out. New York Times, "Staying in New York," 10 July 2020 While just about every lure combination is working, trolling Bandits and 44 Magnum lures has been especially productive. cleveland, "Catfish, walleye limits to be liberalized: Northeast Ohio fishing report for Thursday, July 9," 9 July 2020 Keeping children socially distant isn't easy even without the lure of playing games or making their own works of art. Maggie Menderski, The Courier-Journal, "Sharing stories without sharing germs: A look at Louisville's reopened museums," 8 July 2020 Airlines and hotels have administered intense cleaning regimens and policies to help stop the spread of coronavirus and lure travelers again, and cruise lines remain suspended in the U.S. David Oliver, USA TODAY, "NIH director skips South Carolina beach vacation, warns public about coronavirus travel risks," 23 June 2020 Across the more than 330 Fiji islands, forests teem with 2,600 species of plant life, and overwater bungalows on pristine beaches lure tourists from around the world. Tyler Zielinksi, Condé Nast Traveler, "Most Travelers Are Visiting Fiji for Beaches—And Missing Out on the Rum," 2 July 2020 Indiana residents can receive up to 50 percent off more than 30 hotels, a lure that officials hope will attract Hoosiers and boost other businesses. Amelia Pak-harvey, The Indianapolis Star, "'We need to feel safe': Downtown businesses plead for more than new marketing campaign," 2 July 2020 Another excellent option is a special tube weight that attaches to the front of the hook inside the lure. Mark Hicks, Field & Stream, "How to Skip Bass Lures," 29 June 2020 In colliding with a new type of animal, a chemical that might once have served to fuddle the wits of pests has been transformed into a glittering lure. Gareth Cook, Scientific American, "A Poetic, Mind-Bending Tour of the Fungal World," 24 June 2020 Recent Examples on the Web: Verb Those angled bays mean that every unit has at least one corner window — all the better to nab bay views that might lure potential buyers. John King, SFChronicle.com, "Twisty white Mira tower is dazzling on the skyline, but less so on the ground," 12 July 2020 Harvard and Yale don’t rely on football to lure students. Shawn Windsor, Detroit Free Press, "Jim Harbaugh knows this: If his players can wear a mask, so can you," 9 July 2020 With outdoor dining permitted, many restaurateurs have expanded their seating onto sidewalks, even spilling into local streets to lure passersby. Megan Cerullo, CBS News, "Indoor dining delays could be final straw for many restaurants," 7 July 2020 Zoo goers who witnessed the attack alerted staff, and other zoo keepers rushed in to lure the big cat away from the zoo keeper. Ryan W. Miller, USA TODAY, "Zoo keeper dies after Siberian tiger attacks as visitors look on," 7 July 2020 In other efforts to change the population balance of Xinjiang, China is dangling land, jobs and economic subsidies to lure Han migrants there. Bloomberg.com, "China Cuts Uighur Births With IUDs, Abortion, Sterilization," 1 July 2020 To lure wary shoppers back, the upscale department store Selfridges has lined up street performers to entertain anyone queuing, while DJs will play music inside to liven things up. Time, "British Shoppers Form Long Lines as Retail Stores Reopened," 15 June 2020 The acting deputy secretary of homeland security, Ken Cuccinelli, seemed to be actively antagonizing New York leaders with recent posts on Twitter trying to lure New York City police officers to the department. Zolan Kanno-youngs, BostonGlobe.com, "Homeland Security Turns to Defending Statues Amid Questions Over Priorities," 10 July 2020 Customers have been inundated with ads and have benefited from promotions intended to try to lure their business. ... Katherine Riley, WSJ, "The All-American Battle for Your Delivery Dollars," 6 July 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Learn More about lure

Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Statistics for lure

Last Updated

22 Jul 2020

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 12 Aug. 2020.

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More Definitions for lure

lure

noun
How to pronounce lure (audio)

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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