lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

Now as Hensarling's retirement draws nearer, the Senate bill's champions hopethe lure of sealing a legacy achievement will compel him to come around. Tory Newmyer, Washington Post, "The Finance 202: Hensarling eager to put his stamp on Senate banking bill," 16 Mar. 2018 Making Apple Music available on Echo devices might seem to run counter to Apple’s usual strategy of using services as a lure for hardware (and vice versa). James Vincent, The Verge, "Apple Music is coming to Echo devices next month," 30 Nov. 2018 According to reports, the Spurs were seeking a mix of players and as many as three future first-round draft picks from the 76ers, who were hoping to use Leonard as a lure to hook James. Jeff Mcdonald, San Antonio Express-News, "As LeBron heads west, Leonard trade sits in limbo," 2 July 2018 Left at the dock and looking for a refund The owners of the house recognize that a scam artist — or ring — has seized on their address as a lucrative lure to the unsuspecting. Sean P. Murphy, BostonGlobe.com, "Ripped off by phantom rentals on Craigslist," 23 June 2018 Agencies commonly offer buyout incentive payments as an additional lure. Eric Yoder, Washington Post, "Q&A for federal workers: Retirement eligibility and patterns," 19 June 2018 Vermont is not the first state to use cash as a lure. New York Times, "Move to Vermont. Work From Home. Get $10,000. (Or at Least Something.)," 1 June 2018 The lure for JPMorgan is access to Amazon’s enormous user base, including its tens of millions of U.S. Prime members. Emily Glazer, WSJ, "Jeff Bezos and Jamie Dimon: Best of Frenemies," 5 Jan. 2019 Invite him to drop by for a walk-through of your home, an irresistible lure for a new neighbor. Steven P. Dinkin, sandiegouniontribune.com, "A nice new neighbor with a big booming voice," 13 May 2018

Recent Examples on the Web: Verb

Literary heavyweights—including F. Scott Fitzgerald and Dorothy Parker—were lured west by hefty studio paychecks. Lesley M.m. Blume, Town & Country, "Inside Frank Gehry's Overhaul of Garden of Allah, L.A.’s Most Infamous Corner," 25 Feb. 2019 For the last concert of its 50th anniversary season, LACO was to perform with 19-year-old British cello virtuoso Sheku Kanneh-Mason as guest soloist, but he was lured away by none other than Meghan Markle and Prince Harry. Deborah Vankin, latimes.com, "Star cellist, 19, was to perform in L.A., but then Meghan Markle called," 18 May 2018 There is also talk of state agency Space Florida trying to lure the company and its rocket to the Cape Canaveral launch complex. Eric Berger, Ars Technica, "Rocket Report: Turbulent pricing era ahead, SLS concerns, SpaceX plays catch," 12 Oct. 2018 Social apps like Facebook have been trying for years to lure television ad dollars with minimal success. Kurt Wagner, Recode, "Snapchat’s plan to reinvent TV may actually be working," 10 Oct. 2018 The company isn’t missing a chance to try to lure grocery shoppers. Morning Brief, The Seattle Times, "A tiny-house village for women opens in Seattle, and wildfire season arrives with the nice weather | Wednesday Morning Brief, July 11," 11 July 2018 The state shouldn’t try to lure Amazon’s second headquarters here, Massie said. Matt Stout, BostonGlobe.com, "With few policy differences, Jay Gonzalez and Bob Massie put focus on experience," 18 May 2018 The main question is whether this new list can lure or be attractive enough for some center-right and soft-right voters. Felicia Schwartz, WSJ, "Netanyahu Rivals Team Up Against the Prime Minister for Israel’s Elections," 21 Feb. 2019 The 30-villa property is tucked away on its own private island, promising a level of privacy and exclusivity that lures moguls and celebrities alike. Lindsay Silberman, Town & Country, "The Best Room At...Six Senses Zil Pasyon," 13 Nov. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

24 Apr 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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