lure

noun
\ˈlu̇r \

Definition of lure 

(Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk

2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty

b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer

3 : a decoy for attracting animals to capture: such as

a : artificial bait used for catching fish

b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure

2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

Along the waterfront, art galleries and specialty shops lure in onlookers with their colorful window displays, while a range of dining and drink establishments are spread both in and on the outskirts of town. Laura Kiniry, Smithsonian, "The 20 Best Small Towns To Visit in 2018," 5 June 2018 Inter could make an audacious move to sign Suso from their Milan rivals with the lure of Champions League football. SI.com, "Inter Consider Suso Approach as Milan Eye Marcelo Brozovic in Possible Part Exchange Deal," 22 June 2018 After graduating from high school, Mr. Margolis set off for the lure of the American West, according to his family. J.m. Lawrence, BostonGlobe.com, "Bernard A. Margolis, former Boston Public Library president, dies at 69," 26 Apr. 2018 Almost anything else is a pretender and a cheap ploy to capture a diner’s money with the lure of luxury that one connotes with the word truffle. Michael Nagrant, RedEye Chicago, "Clever Rabbit boasts flavorful cocktails, but veggie-centric dishes lack freshness and seasoning," 18 July 2017 Can the midyear arrival of the plus-sized Ascent lure first-time Subaru buyers? Jeff Yip, Houston Chronicle, "Newly arrived 2019 Subaru Ascent fills three-row midsize SUV niche," 24 June 2018 But on my final night in town, the lure of chef Michael Sohocki’s Restaurant Gwendolyn proved too difficult for the three of us to resist. Mark Johanson, chicagotribune.com, "Taco trucks and beyond: San Antonio, home to Final Four, has a winning food scene," 28 Mar. 2018 The Big Ten, which will be idle for a week before Selection Sunday, has surrendered significance in pursuit of the lure of New York City. John Smallwood, Philly.com, "Big Ten Conference wants a piece of the Big Apple," 13 Feb. 2018 Without the lure of cash, there is little reason for local organizers to set up tables with chocolate chip cookies, resulting in fewer promotional events. Joe Davidson, Washington Post, "On eve of feds’ giving deadline, charities fear more decline in donations," 11 Jan. 2018

Recent Examples on the Web: Verb

According to the indictment, the Russian officers targeted more than 300 people associated with the Clinton campaign, the Democratic Congressional Campaign Committee and the Democratic National Committee, luring them with fake emails. Aruna Viswanatha, WSJ, "Mueller Probe Indicts 12 Russians in Hacking of DNC and Clinton Campaign," 13 July 2018 The hunt for Ali came to an end early this morning when Brandon Crawford, a seasoned alligator hunter, along with another man captured Ali using a frog to lure her to the shore. Indianapolis Star, "Alligator made home in Indiana pond," 11 July 2018 Also, if history is anything to go by, Chelsea will be happy to lure him with higher wages than City are prepared to offer. SI.com, "Chelsea Ready to Derail Napoli Star's Move to Man City & End Agonising Wait for New Manager," 9 July 2018 Once the new apartments are open, older competitors will offer prospective residents a month of free rent, a break on utilities and other perks to lure them in. Gordon Dickson, star-telegram, "Lots of apartments are being built in Fort Worth, but are you rich enough to rent one?," 4 June 2018 The babies had crawled into a pipe and wouldn't come out, so the firefighters used a recording of the mother duck to lure them out. Katy Moeller, idahostatesman, "Eagle firefighters rescue beaver in bind, latest of several unusual rescues in Valley | Idaho Statesman," 21 May 2018 The babies had crawled into a pipe and wouldn't come out, so the firefighters used a recording of the mother duck to lure them out. Jared Gilmour, miamiherald, "Search reveals 60 dead cats in animal rescue's freezer, garage and yard, Minn. cops say | Miami Herald," 12 May 2018 The show craftily skewers the system that lured its contestants into debt, intermixing questions about Beyoncé and condoms with earnest facts about the moral blight of for-profit colleges. Derek Thompson, The Atlantic, "Win a Game Show, Pay Off Your Student Debt," 12 July 2018 One way that has been suggested is looking to lure Chelsea into making a move for Uruguay international midfielder Matías Vecino. SI.com, "Italian Giants Inter Still Pursuing Tottenham Midfielder Despite Financial Pressure From UEFA," 11 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

Verb

see lure entry 1

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Learn More about lure

Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

6 Nov 2018

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality

: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ˈlu̇r \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts

2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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