lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun The spans are regularly patrolled by police, but remain a lure for young thrill-seekers looking to dive into the water. BostonGlobe.com, 17 July 2021 Mackin is president of Rapala USA, Feider's biggest sponsor, and the legendary lure's namesake is wrapped loudly around the angler's attire and his Bass Cat boat. Bob Timmons, Star Tribune, 16 July 2021 The top trolling speeds are generally 2.0 to 2.5 miles per hour, and the top lure colors are lemon-lime, pink and purple. D'arcy Egan, cleveland, 15 July 2021 For the stripers, a Tsunami Swim Shad is also a good choice—again, guide the lure right to the fish with sonar. Frank Sargeant, al, 2 July 2021 The key, then, is to create an incentive that offers both monetary value as the lure and emotional value as the payoff. Expert Panel®, Forbes, 28 June 2021 Females have a bioluminescent lure dangling from their chin. Thomas Page, CNN, 2 July 2021 One showed me his lure, a garish cicada plug shaped like a Jitterbug. Bill May, baltimoresun.com/maryland/carroll, 12 June 2021 The second time out in the kayak, McTavish was in between landing smallies when a muskie followed her lure dangling for a moment next to the kayak. Bob Timmons, Star Tribune, 30 Apr. 2021 Recent Examples on the Web: Verb The moves left workers scrambling to find new jobs as the major employer left West Virginia, which is often trying to lure new companies to uplift the state’s stagnant economy. From Usa Today Network And Wire Reports, USA TODAY, 22 July 2021 The court ruled unanimously that the NCAA can’t prevent colleges from trying to lure student athletes with enhanced allowances for computers and travel, a step in a larger fight over compensation for college athletes. Mark Sherman, Anchorage Daily News, 2 July 2021 Many Wall Street firms are trying to lure new hires with improved compensation packages and juicy benefits. Daniel Tenreiro, National Review, 1 July 2021 If the fences are there to keep people out when the tower is closed or there are no activities in the plaza, the renovated plaza aims to lure them in the rest of the time. John King, San Francisco Chronicle, 4 July 2021 Advances in technology have changed the way Formula 1 teams operate, and McLaren is using Cisco's Webex and AI to lure in sponsors and build a competitive advantage. Justin Birnbaum, Forbes, 17 June 2021 Prosecutors say Shana Philpot used Facebook to befriend women and girlsand lure them to the couple's house under false pretenses. Kevin Grasha, The Enquirer, 12 June 2021 The Epic Games Store’s appropriately named Epic Mega Sale continues to roll on, and today the Steam rival revealed a truly knockout freebie to lure you into virtual aisles. Brad Chacos, PCWorld, 10 June 2021 And that will open up the possibility of using lotteries to lure people into doing all sorts of things. Noah Smith Bloomberg Opinion, Star Tribune, 31 May 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Dictionary Entries Near lure

lurdane

lure

lurement

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Statistics for lure

Last Updated

23 Jul 2021

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 1 Aug. 2021.

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

More from Merriam-Webster on lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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