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al·​lure ə-ˈlu̇r How to pronounce allure (audio)
allured; alluring

transitive verb

: to entice by charm or attraction
… I had been fool enough to allow myself to be so quickly allured by her charms …Anthony Trollope
allurement noun


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: power of attraction or fascination : charm
the allure of fame
rare books that hold a special allure for collectors
Choose the Right Synonym for allure

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence.

attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

charm implies the power of casting a spell over the person or thing affected and so compelling a response

charmed by their hospitality

, but it may, like captivate, suggest no more than evoking delight or admiration.

her performances captivated audiences

fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web
Enjoy a variety of delectable flavors, like energizing mint, zingy citrus, clean and natural, scrumptious strawberry, and even alluring cookies & cream. Amber Smith, Discover Magazine, 24 July 2023 In between are alluring coastal villages, secluded beaches and an interior wine region. Mary Novakovich, CNN, 5 June 2023 Robinson's range for being selected likely opens at No. 8 with the Falcons, who could be allured by the dynamic all-purpose talent despite the return of 1,000-yard rusher Tyler Allgeier. Michael Middlehurst-Schwartz, USA TODAY, 27 Apr. 2023 But that treachery is made to seem alluring through miscreant characterizations that media folk can disavow. Armond White, National Review, 5 Apr. 2023 This silt absorbs purple and indigo wavelengths, and the water absorbs red, orange, and yellow, leaving the dazzling blue-green water that allures hikers, bikers, and lakeside strollers. Stephanie Vermillion, Travel + Leisure, 8 Mar. 2023 More: The New Cheval Blanc Paris Finally Opens Read Reviews Cheval Blanc Paris Loire Valley, France France's most popular summertime playground is obviously the Côte d'Azur, but the countryside is just as—if not more—alluring. Leena Kim, Town & Country, 2 Mar. 2023 While Bianca seeks to allure, Wednesday wants to repel. Chelsey Sanchez, Harper's BAZAAR, 8 Dec. 2022 Luxurious Venus arrives in your 1st House of Self-Expression, lending you a touch of poise and allure that everyone else is sure to notice. Chicago Tribune, 8 Dec. 2022
Without the allure of European friendship, Beijing would have little to lose by supplying Moscow with weapons or forging a formal geopolitical alliance with its northern neighbor. Dominic Tierney, Foreign Affairs, 11 Sep. 2023 But Luke’s Diner has an intimate hometown allure that’s fit for a storybook. Abby Wilson, Better Homes & Gardens, 7 Sep. 2023 This stylish, 14-member ensemble combines the timeless allure of swing rhythm with the virtuosic and soulful music of Django Reinhardt, and also incorporates western roots and American jazz. The Salt Lake Tribune, 31 Aug. 2023 But feelings are complicated Aug. 28, 2023 The allure of the mainland has long won over people from the state with the nation’s highest cost of living. Jaweed Kaleem, Los Angeles Times, 29 Aug. 2023 As in Florida, the allure of no state income tax has helped, as has the feverish development of luxury playgrounds happening all over town. Leena Kim, Town & Country, 22 Aug. 2023 Travelers drawn to the nostalgic allure of lighthouses shouldn't miss its lighthouses: the 40 Mile Point Lighthouse, the Old Presque Isle Lighthouse, and the New Presque Isle Lighthouse built between 1840 and 1896. Dobrina Zhekova, Travel + Leisure, 30 Aug. 2023 But Shetty himself does not seem particularly interested in investigating his allure to highly successful people. Amy Kaufman, Los Angeles Times, 27 Aug. 2023 There is an an allure to the seclusion of these aquatic sanctuaries, a unique sense of escape that takes wild swimming to a whole new level. Jessica Chapel, Condé Nast Traveler, 16 Aug. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'allure.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History


Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

First Known Use


15th century, in the meaning defined above


1534, in the meaning defined above

Time Traveler
The first known use of allure was in the 15th century

Dictionary Entries Near allure

Cite this Entry

“Allure.” Dictionary, Merriam-Webster, Accessed 24 Sep. 2023.

Kids Definition


1 of 2 verb
al·​lure ə-ˈlu̇(ə)r How to pronounce allure (audio)
allured; alluring
: to try to attract or influence by offering what seems to be a benefit or pleasure
allurement noun


2 of 2 noun
: power of attraction : charm

More from Merriam-Webster on allure

Last Updated: - Updated example sentences
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