al·​lure | \ ə-ˈlu̇r \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ -​ˈlu̇r-​mənt \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence


was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Recent Examples on the Web: Verb

But one reason those movies are alluring to a wider audience than older women is that their protagonists have the best homes — including kitchens that people would murder for — and the plushest lives money can buy. Alex Abad-santos, Vox, "Crazy Rich Asians’ crazy rich success could mean more stories about less crazy rich Asian-American people.," 21 Dec. 2018 While the itineraries are jaw dropping, the ship’s shaping up to be alluring too. Paul Brady, Condé Nast Traveler, "This Incredible New Luxury Expedition Yacht Is Going to Some Out-There Spots," 1 Aug. 2018 Building a horse racing empire in a market as large as China is alluring. Melissa Hoppert And Alexandra Stevenson, New York Times, "China Horse Club Makes a Run for the Roses," 4 May 2018 The idea of a move will no doubt be alluring to Quina - though it could be argued that the chance to play in the English top flight is the biggest pulling force of them all., "Ajax and AC Milan Keeping Tabs on Exciting West Ham Youngster Ahead of Potential Summer Move," 18 Apr. 2018 America, Min could see, was alluring to her mother. Junot Díaz, The New Yorker, "A Flawless Silence," 17 Apr. 2018 The promise of the Fuze is alluring: a single payment card-sized device that electronically stores data for dozens of other cards. Dan Goodin, Ars Technica, "Whatever you do, don’t give this programmable payment card to your waiter," 10 Apr. 2018 Loyola Chicago’s 98-year-old chaplain, allured a larger crowd than any coach, player, Brunson or even Oscar Robertson. Carter Karels, San Antonio Express-News, "Wagner’s heritage, Sister Jean’s presser highlight day as Final Four decends on San Antonio," 30 Mar. 2018 The autonomous lifestyle is alluring for its adventure and independence, but becoming a full-time freelancer is not without its challenges. Micah Iverson, USA TODAY, "How do you know when to go freelance full-time?," 20 Feb. 2018

Recent Examples on the Web: Noun

The 32-year-old Russian model is known for her sensual allure and played to her strengths this evening in a body-hugging, gold dress. Vogue, "Bradley Cooper and Irina Shayk Win Sexiest Red Carpet Couple at the Golden Globes," 7 Jan. 2019 The rise in convertible debt typically occurs late in the business cycle, while stocks retain some of their allure even as growth shows signs of slowing, said Dave King, who manages a convertible-bond fund at Columbia Threadneedle Investments. Daniel Kruger, WSJ, "Rising Rates Revitalize Convertible-Bond Sales," 10 Dec. 2018 Spritz on Hermès 24 Faubourg to amplify your allure: Equal parts playful and mysterious, this fragrance may become your signature scent. Aliza Kelly Faragher, Allure, "What March's Sagittarius Horoscope Means for You," 28 Feb. 2018 But a swanky, state-of-the-art 3D game doesn't quite capture the allure of retro gaming. Popular Mechanics, "This Tiny Console Is a Great Gift for Retro Gamers," 7 Nov. 2018 The allure of one last stint in the NBA brought him out to the desert, an unpaid shot with the Trail Blazers to try to catch the right eye. Dan Woike,, "Casper Ware continues to strive to make it in NBA," 9 July 2018 Her creator, a robotics and A.I. company called Brud, has maintained an allure of anonymity. CBS News, "Computer-generated models' social media influence on the rise," 20 June 2018 The track world had gone strictly to meters — except for the mile, which had the allure. Nick Canepa,, "Former great miler Scott taking a new path in life," 17 June 2018 While that might be advantageous for studios, the allure of sequels could also lead to diminished creativity in what was once one of movie-going's most unexpectedly ambitious genres. Brian Lowry, CNN, "Will 'The Incredibles 2' bring more power to animated sequels?," 13 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Dictionary Entries near allure


all up

all-up weight





Statistics for allure

Last Updated

4 Jan 2019

Look-up Popularity

Time Traveler for allure

The first known use of allure was in the 15th century

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Rhyming Dictionary: Words that rhyme with allure

Thesaurus: All synonyms and antonyms for allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

Comments on allure

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tremendous in size, volume, or degree

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