al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb Her music, nor her brand, are flashy, with Coles instead settling into a career marked by sophisticated, sensual and inventive electronic music that allures whether heard in a sweaty club, a major festival or simply through your headphones. Katie Bain, Billboard, "20 Questions With Maya Jane Coles: The Producer on Her Career Highlights, Love of Hip-Hop & Current Hair Color," 17 Jan. 2020 Bass-baritone Plachetka managed to produce a resplendent timbre while oozing the charisma and guile that make Figaro so alluring a character. Howard Reich,, "Lyric Opera review: A wickedly funny ‘Barber of Seville’ begins season," 29 Sep. 2019 The smell is alive and dead, asphyxiating and alluring all at once., "For three generations, a dim alley in Bangkok’s Chinatown was home to a rice porridge stand opened by an immigrant from southern China. Then, in 2017, the street stall was included in Michelin’s Bangkok edition.," 15 Dec. 2019 Many of those automakers will be able to take advantage of alluring tax incentives that are now being phased out for Tesla because of its head start in the field. Michael Liedtke, USA TODAY, "Tesla's stock soars after company posts surprising $143 million third quarter profit," 26 Aug. 2019 There is something alluring, almost mysterious, in the appearance of fall squashes. Nik Sharma,, "Brown Kitchen: Squash does double duty in savory and sweet recipes," 22 Nov. 2019 But because Snitker has essentially spent his whole career in the Braves organization, managing teams at all levels of their farm system, there is nothing particularly alluring about him. Dan Wolken, USA TODAY, "Braves manager Brian Snitker's huge risk pays off in Game 2 win vs. Cardinals," 5 Oct. 2019 To many—including some well-drawn, fervent female acolytes—her combination of sincerity, neediness, ambition and sympathy were alluring. The Economist, "Death in Venice The art and loves of George Eliot," 7 Nov. 2019 Its lamb, kofta and chicken — and the bread alongside — looked nice, the smoke from the grill box alluring, but save the fattier lamb hunks, all suffered from a bit too much exposure. Amy Drew Thompson,, "Makani offers Egyptian fare and hookahs on I-Drive | Review," 15 Aug. 2019 Recent Examples on the Web: Noun Buttigieg has a midwestern charm and outsider allure as a former Indiana mayor, and the historic nature of his run as an openly gay man has been compared to other trailblazing Democratic rising stars of the past. Lucy Diavolo, Teen Vogue, "Bernie Sanders's New Hampshire Win Confirms He is the Front-runner, Like It or Not," 12 Feb. 2020 Old Bay's hot sauce may have had the most allure for those gearing up to party with friends on Super Bowl Sunday. Zee Krstic, Good Housekeeping, "Where You Can Buy Old Bay Hot Sauce Now That It's All Sold Out," 30 Jan. 2020 And almost all those interviewed wondered if the WEF’s allure will persist when Mr Schwab no longer leads it. The Economist, "A tour of the Magic Mountain Can the World Economic Forum keep its mojo?," 16 Jan. 2020 Part of the adventurous allure includes letting tourists get up close with an active volcano. Jason Daley, Smithsonian, "At Least Six Tourists Dead After New Zealand Volcano Erupts," 10 Dec. 2019 The story in this play is completely faithful to Davies’ book and continues to still hold all its enchanting Christmas magic and allure., "Community News For The Putnam-Killingly Edition," 9 Dec. 2019 Check out these ten easy-to-use ingestibles that have helped me see better beauty days filled with confidence and allure this past year. Shalwah Evans, Essence, "These Ingestibles Will Become Part Of Your Beauty Routine Because They Work," 5 Dec. 2019 After putting on a fashion show at his middle school, he was thrilled to attend the High School of Art and Design, only to say goodbye to bustling New York in the 11th grade when his mother moved the family to Delaware, a place that held no allure. San Diego Union-Tribune, "Fashion’s LaQuan Smith embraces that Champagne lifestyle," 15 Oct. 2019 Thus, the idea that Omar and Mynett were together outside the Trump rally held an allure to some. Dave Orrick, Twin Cities, "No, Ilhan Omar and Tim Mynett were not at anti-Trump protest in Minneapolis, and we have her boarding passes to prove it.," 15 Oct. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Statistics for allure

Last Updated

15 Feb 2020

Cite this Entry

“Allure.” Dictionary, Merriam-Webster, Accessed 19 Feb. 2020.

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Thesaurus: All synonyms and antonyms for allure

Rhyming Dictionary: Words that rhyme with allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

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