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al·​lure ə-ˈlu̇r How to pronounce allure (audio)
allured; alluring

transitive verb

: to entice by charm or attraction
… I had been fool enough to allow myself to be so quickly allured by her charms …Anthony Trollope
allurement noun


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: power of attraction or fascination : charm
the allure of fame
rare books that hold a special allure for collectors
Choose the Right Synonym for allure

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence.

attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

charm implies the power of casting a spell over the person or thing affected and so compelling a response

charmed by their hospitality

, but it may, like captivate, suggest no more than evoking delight or admiration.

her performances captivated audiences

fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web
There’s one kind of gay villain, though, that seems especially alluring these days, including to gay men. Mark Harris, New York Times, 17 Aug. 2023 Enjoy a variety of delectable flavors, like energizing mint, zingy citrus, clean and natural, scrumptious strawberry, and even alluring cookies & cream. Amber Smith, Discover Magazine, 24 July 2023 In between are alluring coastal villages, secluded beaches and an interior wine region. Mary Novakovich, CNN, 5 June 2023 Robinson's range for being selected likely opens at No. 8 with the Falcons, who could be allured by the dynamic all-purpose talent despite the return of 1,000-yard rusher Tyler Allgeier. Michael Middlehurst-Schwartz, USA TODAY, 27 Apr. 2023 But that treachery is made to seem alluring through miscreant characterizations that media folk can disavow. Armond White, National Review, 5 Apr. 2023 This silt absorbs purple and indigo wavelengths, and the water absorbs red, orange, and yellow, leaving the dazzling blue-green water that allures hikers, bikers, and lakeside strollers. Stephanie Vermillion, Travel + Leisure, 8 Mar. 2023 More: The New Cheval Blanc Paris Finally Opens Read Reviews Cheval Blanc Paris Loire Valley, France France's most popular summertime playground is obviously the Côte d'Azur, but the countryside is just as—if not more—alluring. Leena Kim, Town & Country, 2 Mar. 2023 While Bianca seeks to allure, Wednesday wants to repel. Chelsey Sanchez, Harper's BAZAAR, 8 Dec. 2022
The ever-enduring allure of a gray sweater makes this staple a necessity this season. Porter Simmons, Vogue, 24 Nov. 2023 Yet, more recently, the allure of H Street has faded as the corridor has come to reflect a more contemporary version of Washington — a city still recovering from the pandemic, buffeted by economic uncertainty and battered by violent crime. Paul Schwartzman, Washington Post, 20 Nov. 2023 There are many aspects of the show that resonate with viewers, but Los Angeles’ gorgeous, buzzing restaurants are a key component to building the allure of the agents and the show. Michelle Duncan, The Hollywood Reporter, 18 Nov. 2023 The allure of any good coquito is in its layered, nutty coconut flavor. Inés Anguiano, Bon Appétit, 15 Nov. 2023 The primary allure lies in the inherent properties of the tokens — providing a proof of ownership and ensuring provenance, which are pivotal in sectors like art, gaming, and customer engagement. Anastasia Chernikova, Forbes, 13 Nov. 2023 The allure of the shrimping and crabbing life was too strong. Amy Qin Callaghan O’Hare, New York Times, 12 Nov. 2023 The allure of female youth is so culturally ubiquitous that a filmmaker’s examining it from the inside out can be a defamiliarizing exercise. Molly Fischer, The New Yorker, 13 Nov. 2023 Rome in December exudes a festive allure with holiday markets. Lindsay Cohn, Travel + Leisure, 6 Nov. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'allure.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History


Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

First Known Use


15th century, in the meaning defined above


1534, in the meaning defined above

Time Traveler
The first known use of allure was in the 15th century

Dictionary Entries Near allure

Cite this Entry

“Allure.” Dictionary, Merriam-Webster, Accessed 2 Dec. 2023.

Kids Definition


1 of 2 verb
al·​lure ə-ˈlu̇(ə)r How to pronounce allure (audio)
allured; alluring
: to try to attract or influence by offering what seems to be a benefit or pleasure
allurement noun


2 of 2 noun
: power of attraction : charm

More from Merriam-Webster on allure

Last Updated: - Updated example sentences
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