assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Definition of assure

transitive verb

1 : to make sure or certain : convince glancing back to assure himself no one was following
2 : to inform positively I assure you that we can do it.
3 : to make certain the coming or attainment of : guarantee worked hard to assure accuracy
4 : to make safe (as from risks or against overthrow) : insure assured the security of the country
5 : to give confidence to And hereby we know that we are of the truth, and shall assure our hearts … — 1 John 3:19 (King James Version)

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Synonyms & Antonyms for assure

Synonyms

cheer, comfort, console, reassure, solace, soothe

Antonyms

distress, torment, torture, trouble

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Choose the Right Synonym for assure

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee the government has ensured the safety of the refugees , while insure sometimes stresses the taking of necessary measures beforehand careful planning should insure the success of the party , and assure distinctively implies the removal of doubt and suspense from a person's mind. I assure you that no harm will be done secure implies action taken to guard against attack or loss. sent reinforcements to secure their position

Examples of assure in a Sentence

I can assure you that you won't be disappointed. a minister choosing just the right words to assure the grieving parents of the fallen soldier

Recent Examples on the Web

Restoration was jaw-droppingly expensive and thus beyond the reach of most private owners, especially since success in the highly competitive entertainment business was far from assured. Chris Jones, chicagotribune.com, "Uptown Theatre will be restored: $75 million plan unveiled for grand palace on North Side," 28 June 2018 The footage showed McSally asking Kelly to assure her that 57,000 DACA recipients in Arizona would be protected. Pamela Ren Larson, azcentral, "McSally's office removes video supporting 'compassionate' fix for DACA," 12 June 2018 The rest of the store remained full price, assured of its longevity, despite a lack of shoppers. Jamie Lauren Keiles, Vox, "The bleak hope of the day-after-Christmas sale," 27 Dec. 2018 His options are numerous yet simple: bring them both as players, bring one but not the other as a player, or pick neither one (with Tiger already assured to be going as moral support). Christine Brennan, USA TODAY, "Tiger, Phil deserve another shot at Ryder Cup even if rankings say otherwise," 27 June 2018 Eco-friendly Lushies, rest-assured: Lush will continue its recycling policy even with the bigger tubs: Return five empty, clean pots to a Lush store and receive a free face mask in return. Leah Prinzivalli, Allure, "Lush Is Launching Super-Sized Versions of Its Best-Selling Products," 10 July 2018 The ex-husband is uncaring, amoral, self-assured, breezy, confident and a total louse, a convincing case of opposites attracting. Mick Lasalle, Houston Chronicle, "Review: ‘Boundaries’ a trip to nowhere," 3 July 2018 The playful banter was rooted in confidence and comfort, symptomatic of a club that seems to be self-assured in its identity and hitting its stride even while still emerging from a rough patch. Danielle Lerner, The Courier-Journal, "Louisville City FC keeps passing the tests in its U.S. Open Cup run," 21 June 2018 Michelle Pemberton/IndyStar Mohamed Osman Mohamed, 26, looks successful and self-assured. Maureen C. Gilmer, Indianapolis Star, "Indianapolis man lived refugee story: 'These people ... they are running for their lives'," 20 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of assure

14th century, in the meaning defined at sense 4

History and Etymology for assure

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

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Statistics for assure

Last Updated

14 Mar 2019

Look-up Popularity

Time Traveler for assure

The first known use of assure was in the 14th century

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More Definitions for assure

assure

verb

English Language Learners Definition of assure

: to make (something) certain
: to tell someone in a very strong and definite way that something will happen or that something is true

assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Kids Definition of assure

1 : to give certainty, confidence, or comfort to He assured the children all was well. She assured herself that the doors were locked.
2 : to inform positively I assure you that you won't be disappointed.
3 : to provide a guarantee of assure their safety Hard work assures success.
as·​sure
assured; assuring

Legal Definition of assure

1 chiefly British : insure
2a : to inform positively the seller assured the buyer of his honesty
b : to provide a guarantee of

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More from Merriam-Webster on assure

Rhyming Dictionary: Words that rhyme with assure

Thesaurus: All synonyms and antonyms for assure

Spanish Central: Translation of assure

Nglish: Translation of assure for Spanish Speakers

Britannica English: Translation of assure for Arabic Speakers

Comments on assure

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of or relating to a parable or parabola

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