ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee
the government has ensured the safety of the refugees
, while insure sometimes stresses the taking of necessary measures beforehand
careful planning should insure the success of the party
, and assure distinctively implies the removal of doubt and suspense from a person's mind.
I assure you that no harm will be done
secure implies action taken to guard against attack or loss.
sent reinforcements to secure their position
Examples of assure in a Sentence
I can assure you that you won't be disappointed.
a minister choosing just the right words to assure the grieving parents of the fallen soldier
Recent Examples on the WebThe 25-year-old from Belarus already was assured of rising from No. 2 to No. 1 in the WTA rankings for the first time next week.—CBS News, 9 Sep. 2023 Rest assured the Runnin’ Rebels are still going strong and ran for 283 yards last week against Bryant.—Tony Garcia, Detroit Free Press, 8 Sep. 2023 While TriMet assured the public that the drugs pose no health risk to riders on board for only a short while, the effects of long-term exposure on transit operators — who daily ride buses and trains for hours on end — are still unclear.—oregonlive, 7 Sep. 2023 Dixon’s candidacy seemed all but assured for months ahead of her Thursday announcement.—Emily Opilo, Baltimore Sun, 7 Sep. 2023 Rest assured that the views of the McDowell Mountains and Phoenix are well worth the effort.—Jeff Ficker, Travel + Leisure, 7 Sep. 2023 At the time, co-host Joy Behar, 80, assured viewers that Goldberg was doing well and would return soon.—David Chiu, Peoplemag, 6 Sep. 2023 In a world in which humans have figured out how to split the atom, can’t studios, writers and actors figure out a way to avoid a path to mutually assured destruction?—Ryan Faughnder, Los Angeles Times, 5 Sep. 2023 That was said just two days after Freeze assured reporters that Thorne was going to be Auburn’s starter, barring any injuries.—Ainslie Lee | Alee@al.com, al, 5 Sep. 2023 See More
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'assure.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure