assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Definition of assure

transitive verb

1 : to make sure or certain : convince glancing back to assure himself no one was following
2 : to inform positively I assure you that we can do it.
3 : to make certain the coming or attainment of : guarantee worked hard to assure accuracy
4 : to make safe (as from risks or against overthrow) : insure assured the security of the country
5 : to give confidence to And hereby we know that we are of the truth, and shall assure our hearts … — 1 John 3:19 (King James Version)

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Synonyms & Antonyms for assure

Synonyms

cheer, comfort, console, reassure, solace, soothe

Antonyms

distress, torment, torture, trouble

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Choose the Right Synonym for assure

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee the government has ensured the safety of the refugees , while insure sometimes stresses the taking of necessary measures beforehand careful planning should insure the success of the party , and assure distinctively implies the removal of doubt and suspense from a person's mind. I assure you that no harm will be done secure implies action taken to guard against attack or loss. sent reinforcements to secure their position

Examples of assure in a Sentence

I can assure you that you won't be disappointed. a minister choosing just the right words to assure the grieving parents of the fallen soldier

Recent Examples on the Web

Given numerous races in which margins of victory have been much tighter than polls have anticipated, however, a McSally victory is far from assured. Li Zhou, Vox, "“McCain in a skirt”: Republicans are looking to the establishment to save a Senate seat in Arizona," 28 Aug. 2018 Screens on both sides of the stage alerted fans and assured them that the show had to be temporarily stopped. Sam Tornow, Billboard, "Bruno Mars Forced to Temporarily Leave Stage After Fire Breaks Out During Glasgow Show," 11 July 2018 The show faced some criticism after it was revealed that a person with autism would not be playing the lead, but Tomita assures Highmore has the upmost respect for his role. Kelly O'sullivan, Country Living, "Exclusive: 'The Good Doctor' Star Tamlyn Tomita Responds to the Show's Biggest Criticism," 24 Sep. 2018 Whatever happens with Europa, rest assured NASA has a pair of fans in the Bay Area who will be following along closely. Cyrus Farivar, Ars Technica, "My kid and I wrote a letter to NASA, and a very nice scientist wrote back," 1 Sep. 2018 Nielsen has assured us that our government has high standards for taking care of these kids. Dahleen Glanton, chicagotribune.com, "With Trump, U.S. has ceded the moral high ground on immigration," 21 June 2018 But Carolina assures us Zayn will not have to stay outside to smoke his cigarette. Carrie Battan, GQ, "How Do You Explain Zayn?," 18 June 2018 The brand took to Instagram to assure customers that all Covergirl products that are currently sold on shelves are cruelty-free, and the brand does not sell in China, where animal testing is sometimes required by law. Jenna Rosenstein, Harper's BAZAAR, "Covergirl is Now Cruelty-Free Certified by Leaping Bunny," 6 Nov. 2018 One network standby seems to be assured a place at New Fox, and that’s Gordon Ramsay. Michael O'connell, The Hollywood Reporter, "Gordon Ramsay’s ’24 Hours to Hell and Back’ Renewed at Fox," 27 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of assure

14th century, in the meaning defined at sense 4

History and Etymology for assure

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

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Statistics for assure

Last Updated

9 May 2019

Look-up Popularity

Time Traveler for assure

The first known use of assure was in the 14th century

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More Definitions for assure

assure

verb

English Language Learners Definition of assure

: to make (something) certain
: to tell someone in a very strong and definite way that something will happen or that something is true

assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Kids Definition of assure

1 : to give certainty, confidence, or comfort to He assured the children all was well. She assured herself that the doors were locked.
2 : to inform positively I assure you that you won't be disappointed.
3 : to provide a guarantee of assure their safety Hard work assures success.
as·​sure
assured; assuring

Legal Definition of assure

1 chiefly British : insure
2a : to inform positively the seller assured the buyer of his honesty
b : to provide a guarantee of

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More from Merriam-Webster on assure

Rhyming Dictionary: Words that rhyme with assure

Thesaurus: All synonyms and antonyms for assure

Spanish Central: Translation of assure

Nglish: Translation of assure for Spanish Speakers

Britannica English: Translation of assure for Arabic Speakers

Comments on assure

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