assure

play
verb as·sure \ə-ˈshu̇r\

Definition of assure

assured

;

assuring

  1. transitive verb
  2. 1 :  to make sure or certain :  convince glancing back to assure himself no one was following

  3. 2 :  to inform positively I assure you that we can do it.

  4. 3 :  to make certain the coming or attainment of :  guarantee worked hard to assure accuracy

  5. 4 :  to make safe (as from risks or against overthrow) :  insure assured the security of the country

  6. 5 :  to give confidence to And hereby we know that we are of the truth, and shall assure our hearts … — 1 John 3:19 (King James Version)

Examples of assure in a Sentence

  1. I can assure you that you won't be disappointed.

  2. a minister choosing just the right words to assure the grieving parents of the fallen soldier

Recent Examples of assure from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Origin and Etymology of assure

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

Synonym Discussion of assure

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee the government has ensured the safety of the refugees, while insure sometimes stresses the taking of necessary measures beforehand careful planning should insure the success of the party, and assure distinctively implies the removal of doubt and suspense from a person's mind. I assure you that no harm will be done secure implies action taken to guard against attack or loss. sent reinforcements to secure their position


ASSURE Defined for English Language Learners

assure

play
verb

Definition of assure for English Language Learners

  • : to make (something) certain

  • : to tell someone in a very strong and definite way that something will happen or that something is true


ASSURE Defined for Kids

assure

play
verb as·sure \ə-ˈshu̇r\

Definition of assure for Students

assured

;

assuring

  1. 1 :  to give certainty, confidence, or comfort to He assured the children all was well. She assured herself that the doors were locked.

  2. 2 :  to inform positively I assure you that you won't be disappointed.

  3. 3 :  to provide a guarantee of assure their safety Hard work assures success.


Law Dictionary

assure

transitive verb as·sure

Legal Definition of assure

assured

assuring

  1. 1 chiefly Brit :  insure

  2. 2a :  to inform positively the seller assured the buyer of his honesty b :  to provide a guarantee of



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