assure

verb as·sure \ ə-ˈshu̇r \

|Updated on: 20 Jun 2018

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Examples: assure in a Sentence

Definition of assure

assured; assuring

transitive verb

1 : to make sure or certain : convince

glancing back to assure himself no one was following

2 : to inform positively

I assure you that we can do it.

3 : to make certain the coming or attainment of : guarantee

worked hard to assure accuracy

4 : to make safe (as from risks or against overthrow) : insure

assured the security of the country

5 : to give confidence to

And hereby we know that we are of the truth, and shall assure our hearts …
—1 John 3:19 (King James Version)

See assure defined for English-language learners

See assure defined for kids

Examples of assure in a Sentence

I can assure you that you won't be disappointed.
a minister choosing just the right words to assure the grieving parents of the fallen soldier

Recent Examples of assure from the Web

Whenever a player, especially a young one, struggles to this extreme, be assured his confidence level is near zero.

— tom haudricourt, Milwaukee Journal Sentinel, "Haudricourt: Brewers have few options as they wait for Orlando Arcia to get going at plate," 15 June 2018
Nola, meanwhile, is all but assured of his first trip to the All-Star Game.

— michael beller, SI.com, "The Table Setter: Reigning NL Division Winners Are Finally Starting to Play Like It," 11 June 2018
Each person should be assured that he/she is valued and supported.

— steven p. dinkin, sandiegouniontribune.com, "The passed-over interim and the outside hire," 10 June 2018
On a ballot that has six Republicans and eight Democrats, a splintered vote is nearly assured.

— deirdre shesgreen, USA TODAY, "California primary holds promise and peril for Democrats as they seek to win House majority," 4 June 2018
Still, the gap between her self-assured on-court personality and her shyer off-court one doesn’t seem weird to her.

— kevin nguyen, GQ, "Naomi Osaka Is the Coolest Thing in Tennis," 24 May 2018
Timid and hackneyed followers come rushing in, assured of their safety from risk.

— Harper's BAZAAR, "Edna Mode From 'The Incredibles' Talks Fashion For the Season Ahead," 21 May 2018
United was already assured of second place before its 1-0 win over Watford, in Michael Carrick’s final game for the club.

— steve douglas, The Seattle Times, "Liverpool into Champions League, Man City reaches 100 points," 13 May 2018
With one match remaining, Everton is assured of finishing eighth in the 20-team Premier League.

— steven goff, Pro Soccer USA, "Wayne Rooney in serious talks about signing with D.C. United," 9 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Origin and Etymology of assure

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

NEW! Time Traveler

First Known Use: 14th century

in the meaning defined at sense 4

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assure Synonyms

Synonym Discussion of assure

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee

- the government has ensured the safety of the refugees

, while insure sometimes stresses the taking of necessary measures beforehand

- careful planning should insure the success of the party

, and assure distinctively implies the removal of doubt and suspense from a person's mind.

- I assure you that no harm will be done

secure implies action taken to guard against attack or loss.

- sent reinforcements to secure their position

ASSURE Defined for English Language Learners

assure

verb

Definition of assure for English Language Learners

: to make (something) certain
: to tell someone in a very strong and definite way that something will happen or that something is true

ASSURE Defined for Kids

assure

verb as·sure \ ə-ˈshu̇r \

Definition of assure for Students

assured; assuring

1 : to give certainty, confidence, or comfort to

He assured the children all was well.

She assured herself that the doors were locked.

2 : to inform positively

I assure you that you won't be disappointed.

3 : to provide a guarantee of

assure their safety

Hard work assures success.

Law Dictionary

assure

transitive verb as·sure

legal Definition of assure

assured; assuring

1 chiefly British : insure

2 a : to inform positively

the seller assured the buyer of his honesty

b : to provide a guarantee of

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See words that rhyme with assure Thesaurus: All synonyms and antonyms for assure Spanish Central: Translation of assure Nglish: Translation of assure for Spanish speakers Britannica English: Translation of assure for Arabic speakers

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assure

Definition of assure

Examples of assure in a Sentence

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Origin and Etymology of assure

assure Synonyms

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ASSURE Defined for English Language Learners

assure

Definition of assure for English Language Learners

ASSURE Defined for Kids

assure

Definition of assure for Students

Law Dictionary

assure

legal Definition of assure

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