assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Definition of assure

transitive verb

1 : to make sure or certain : convince glancing back to assure himself no one was following
2 : to inform positively I assure you that we can do it.
3 : to make certain the coming or attainment of : guarantee worked hard to assure accuracy
4 : to make safe (as from risks or against overthrow) : insure assured the security of the country
5 : to give confidence to And hereby we know that we are of the truth, and shall assure our hearts … — 1 John 3:19 (King James Version)

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Synonyms & Antonyms for assure

Synonyms

cheer, comfort, console, reassure, solace, soothe

Antonyms

distress, torment, torture, trouble

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Choose the Right Synonym for assure

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee the government has ensured the safety of the refugees , while insure sometimes stresses the taking of necessary measures beforehand careful planning should insure the success of the party , and assure distinctively implies the removal of doubt and suspense from a person's mind. I assure you that no harm will be done secure implies action taken to guard against attack or loss. sent reinforcements to secure their position

Examples of assure in a Sentence

I can assure you that you won't be disappointed. a minister choosing just the right words to assure the grieving parents of the fallen soldier

Recent Examples on the Web

With the Heat operating with a hard salary cap due to the sign-and-trade mechanism utilized to sign Philadelphia 76ers free agent Jimmy Butler, the seven-figure bonus all but assures Robinson of a regular-season roster spot. Ira Winderman, sun-sentinel.com, "Heat raise Robinson guarantee to $1 million, all but assuring roster spot," 15 July 2019 The talks ended early Tuesday morning with the joint pledge to reduce civilian casualties and assure security for public institutions like schools, hospitals and residential areas. David Zucchino, New York Times, "It’s War on Afghan Civilians, Even as Both Sides Talk Peace," 9 July 2019 But there are disturbing trends that don’t assure the Cubs a strong start to the second half. Mark Gonzales, chicagotribune.com, "5 takeaways from the Cubs-White Sox series, including the need for more changes, uncertainty at second base and Craig Kimbrel’s rustiness," 8 July 2019 This assured the city it would get paid back more of what it was owed; typically, debtors pay just pennies on the dollar for unpaid tickets in bankruptcy payment plans, which can last up to five years. Melissa Sanchez, ProPublica, "Chicago Can’t Hold Impounded Vehicles After Drivers File for Bankruptcy, Court Says," 3 July 2019 The group met throughout the year, each time assuring attendees that the Trinity could be transformed into a navigable waterway. Dallas News, "Why doesn’t Dallas use the Trinity River as a port? Curious Texas investigates," 20 June 2019 While the dealer initially assured buyers these were just paperwork snafus, their old cars were sometimes being traded and resold. Robert Anglen, AZCentral.com, "Used-car nightmare: Arizona dealer didn't pay off trades or transfer title to buyers," 17 June 2019 Although Target released a statement a few hours later assuring customers that the outage was caused by a tech issue, and not a breach, there's no erasing what happened on that historic Saturday afternoon. Selena Barrientos, House Beautiful, "Target Cash Registers Were Down Nationwide This Weekend, and People Were Not Having It," 17 June 2019 While not nearly as assured as Mangold’s film, and more than a little self-aware of being unable to beat the mighty MCU in scale, Dark Phoenix is far more interesting and coherent a film than its being given credit for. Richard Newby, The Hollywood Reporter, "The Quiet Strengths of 'Dark Phoenix'," 8 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of assure

14th century, in the meaning defined at sense 4

History and Etymology for assure

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

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Statistics for assure

Last Updated

18 Jul 2019

Look-up Popularity

Time Traveler for assure

The first known use of assure was in the 14th century

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More Definitions for assure

assure

verb

English Language Learners Definition of assure

: to make (something) certain
: to tell someone in a very strong and definite way that something will happen or that something is true

assure

verb
as·​sure | \ ə-ˈshu̇r How to pronounce assure (audio) \
assured; assuring

Kids Definition of assure

1 : to give certainty, confidence, or comfort to He assured the children all was well. She assured herself that the doors were locked.
2 : to inform positively I assure you that you won't be disappointed.
3 : to provide a guarantee of assure their safety Hard work assures success.
as·​sure
assured; assuring

Legal Definition of assure

1 chiefly British : insure
2a : to inform positively the seller assured the buyer of his honesty
b : to provide a guarantee of

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More from Merriam-Webster on assure

Rhyming Dictionary: Words that rhyme with assure

Thesaurus: All synonyms and antonyms for assure

Spanish Central: Translation of assure

Nglish: Translation of assure for Spanish Speakers

Britannica English: Translation of assure for Arabic Speakers

Comments on assure

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something desired as essential

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