noun as·sur·ance \ ə-ˈshu̇r-ən(t)s \
|Updated on: 3 Jul 2018

Definition of assurance

1 : the state of being assured: such as
a : a being certain in the mind
  • the puritan's assurance of salvation
b : confidence of mind or manner : easy freedom from self-doubt or uncertainty
  • spoke with assurance about his future plans
; also : excessive self-confidence : brashness, presumption
c : security
2 : something that inspires or tends to inspire confidence
  • gave repeated assurances of goodwill
3 : the act or action of assuring someone or something: such as
a : pledge, guarantee
  • You have my solemn assurance that it is true.
b : the act of conveying real property (see 1real 2); also : the instrument (see 1instrument 4) by which it is conveyed
c chiefly British : insurance

Examples of assurance in a Sentence

  1. They lent us the money with the assurance that they would be repaid soon.

  2. He has the assurance of continued support from his boss.

  3. He spoke with quiet assurance about his future plans.

  4. She gave him every assurance that she would be there when he returned.

Recent Examples of assurance from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assurance.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Origin and Etymology of assurance

see assure

Synonym Discussion of assurance

confidence, assurance, self-possession, aplomb mean a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment. confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.
    • the confidence that comes from long experience
assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.
    • handled the cross-examination with complete assurance
self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.
    • answered the insolent question with complete self-possession
aplomb implies a manifest self-possession in trying or challenging situations.
    • handled the reporters with great aplomb

ASSURANCE Defined for English Language Learners


Definition of assurance for English Language Learners

  • : the state of being sure or certain about something

  • : a strong feeling of confidence about yourself or about being right

  • : a strong and definite statement that something will happen or that something is true

ASSURANCE Defined for Kids


noun as·sur·ance \ ə-ˈshu̇r-əns \

Definition of assurance for Students

1 : the act of making sure or confident
  • You have my assurance that it's true.
2 : the state of being sure or confident
  • I lent him money with assurance that I would be repaid.
3 : self-confidence She spoke of her plans with quiet assurance.

Law Dictionary


noun as·sur·ance

legal Definition of assurance

1 a : the act of assuring
b : guarantee 3
2 : the act of conveying real property; also : the document by which it is conveyed
3 chiefly British : insurance

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