as·​sur·​ance | \ ə-ˈshu̇r-ən(t)s How to pronounce assurance (audio) \

Definition of assurance

1 : the state of being assured: such as
a : a being certain in the mind the puritan's assurance of salvation
b : confidence of mind or manner : easy freedom from self-doubt or uncertainty spoke with assurance about his future plans also : excessive self-confidence : brashness, presumption
c : security
2 : something that inspires or tends to inspire confidence gave repeated assurances of goodwill
3 : the act or action of assuring someone or something: such as
a : pledge, guarantee You have my solemn assurance that it is true.
b : the act of conveying real property (see real entry 1 sense 2) also : the instrument (see instrument entry 1 sense 5) by which it is conveyed
c chiefly British : insurance

Choose the Right Synonym for assurance

confidence, assurance, self-possession, aplomb mean a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment. confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance. the confidence that comes from long experience assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers. handled the cross-examination with complete assurance self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers. answered the insolent question with complete self-possession aplomb implies a manifest self-possession in trying or challenging situations. handled the reporters with great aplomb

Examples of assurance in a Sentence

They lent us the money with the assurance that they would be repaid soon. He has the assurance of continued support from his boss. He spoke with quiet assurance about his future plans. She gave him every assurance that she would be there when he returned.
Recent Examples on the Web Elizabeth Marks, a partner in the assurance services department at Marcum Accountants and Advisors, said access to capital is a challenge for social equity cannabis businesses. Stephen Singer, Hartford Courant, 2 May 2022 Ensuring the integrity of a commercial transaction, including assurance that a vendor will get paid and the customer will get what they were promised. Seth Joseph, Forbes, 27 Apr. 2022 In most assurance games, going first entails a cost. Lila Maclellan, Quartz, 17 Apr. 2022 The system’s office of rail transportation also does not have specific instructions on how to remove personnel from service if quality-assurance or quality-control checks uncover problems. Washington Post, 7 Apr. 2022 Macron's early assurance began to turn when the Ukraine crisis erupted at the very moment France was assuming the rotating six-month leadership of the European Union. David A. Andelman, CNN, 6 Apr. 2022 Even as the nation has returned to prepandemic comforts — activities that offer a sense of normalcy and an assurance that a new era has dawned — the tally of victims grows. New York Times, 19 Apr. 2022 Last week, Putin laid out several issues to achieve a ceasefire with Ukraine, including a demand for Ukraine's neutrality -- or an assurance that Ukraine would not become a NATO member. Alexandra Meeks, CNN, 21 Mar. 2022 Yet there’s an undeniable assurance in the filmmaking here and a clear point of view. Manuel Betancourt, Variety, 21 Nov. 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assurance.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of assurance

14th century, in the meaning defined at sense 3a

History and Etymology for assurance

see assure

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Time Traveler for assurance

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The first known use of assurance was in the 14th century

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Last Updated

14 May 2022

Cite this Entry

“Assurance.” Dictionary, Merriam-Webster, Accessed 17 May. 2022.

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More Definitions for assurance


as·​sur·​ance | \ ə-ˈshu̇r-əns How to pronounce assurance (audio) \

Kids Definition of assurance

1 : the act of making sure or confident You have my assurance that it's true.
2 : the state of being sure or confident I lent him money with assurance that I would be repaid.
3 : self-confidence She spoke of her plans with quiet assurance.



Legal Definition of assurance

1a : the act of assuring
2 : the act of conveying real property also : the document by which it is conveyed
3 chiefly British : insurance

More from Merriam-Webster on assurance

Nglish: Translation of assurance for Spanish Speakers

Britannica English: Translation of assurance for Arabic Speakers


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