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Synonym Chooser

How is the word assurance distinct from other similar nouns?

Some common synonyms of assurance are aplomb, confidence, and self-possession. While all these words mean "a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment," assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.

handled the cross-examination with complete assurance

When can aplomb be used instead of assurance?

While the synonyms aplomb and assurance are close in meaning, aplomb implies a manifest self-possession in trying or challenging situations.

handled the reporters with great aplomb

When might confidence be a better fit than assurance?

The synonyms confidence and assurance are sometimes interchangeable, but confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.

the confidence that comes from long experience

When is self-possession a more appropriate choice than assurance?

The words self-possession and assurance can be used in similar contexts, but self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.

answered the insolent question with complete self-possession

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assurance Land said he was told the foundation wouldn’t approve the sale of the property unless there were assurances that the church would be part of the renovations. Deborah Laverty, Chicago Tribune, 2 Sep. 2025 The settlement makes room for adoption of age assurance technology by YouTube, whereby the platform would be able to identify the age of all viewers, relieving the obligation to tag individual videos. Gene Maddaus, Variety, 2 Sep. 2025 Spotify, Reddit and X have all implemented age assurance systems to prevent children from being exposed to inappropriate content. Ryan Browne, CNBC, 30 Aug. 2025 Data center belongs elsewhere, 16 residents tell board None of the assurances appeased neighbors Tuesday night. Joe Marusak, Charlotte Observer, 27 Aug. 2025 See All Example Sentences for assurance
Recent Examples of Synonyms for assurance
Noun
  • The softer labor market has made a 25-basis-point cut at the Federal Reserve’s September 17 meeting a virtual certainty.
    Bill Stone, Forbes.com, 7 Sep. 2025
  • With less than three minutes to play in regulation, the win seemed a certainty for USD.
    Don Norcross, San Diego Union-Tribune, 7 Sep. 2025
Noun
  • Beccacece has tried to channel the growing confidence.
    Jack Lang, New York Times, 8 Sep. 2025
  • These numbers highlight a challenge that extends far beyond accounting, and that’s not understanding the critical link between financial confidence and entrepreneurial growth.
    Melissa Houston, Forbes.com, 7 Sep. 2025
Noun
  • While toxic cultures drain energy and stifle performance, the opposite is also true — positive work environments fuel productivity, collaboration and employee satisfaction.
    Alora Bopray, USA Today, 3 Sep. 2025
  • Survey participants for the personal finance index were asked to rate their satisfaction with their financial situation, general cost of living, and whether their disposable household income was enough to lead a comfortable life in their country of residence.
    Ernestine Siu, CNBC, 3 Sep. 2025
Noun
  • At the event, Brooks struggled to avoid conversations where Gleb’s name was brought up but did her best to maintain her composure.
    Liza Esquibias, People.com, 27 Aug. 2025
  • By the director’s standards, this is a sober and distinctly mature film, centered by the unwavering composure of Servillo’s De Santis.
    David Rooney, HollywoodReporter, 27 Aug. 2025
Noun
  • After the Supreme Court confirmed her conviction in the Vialidad public works corruption case, the two-term president and most popular figure within the pan-Peronist space has been barred from running.
    Agustino Fontevecchia, Forbes.com, 30 Aug. 2025
  • Alan, equally steadfast in his conviction, sees the model as both economic and morally justified.
    Okla Jones, Essence, 30 Aug. 2025
Noun
  • Even as Stanton bashed him publicly, Lincoln had the self-assurance and vision to spot his potential.
    Kevin Kruse, Forbes.com, 22 Aug. 2025
  • While such an answer might irritate some, Washington’s self-assurance is a quality shared by many top athletes.
    Edward Lee, Baltimore Sun, 5 Aug. 2025

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Cite this Entry

“Assurance.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assurance. Accessed 9 Sep. 2025.

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