Definition of assurenext

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure The Dodgers have not taken the division just yet, but taking two out of three from the Padres assures their stronghold isn’t loosening anytime soon. Fabian Ardaya, New York Times, 29 June 2026 The goal of providing that commentary is to assure the market that the CFO switch isn’t related to anything unsavory happening with the accounting book. Zev Fima,kevin Stankiewicz, CNBC, 28 June 2026 The commission established in 1937 assures quality and geniality. Zuri Primos, Kansas City Star, 27 June 2026 The winner of this game was assured second place behind the United States in the group with Australia also clinching that spot with a draw thanks to a better goal differential than Paraguay. ABC News, 26 June 2026 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Ghosn’s name screamed out by shareholder As Nissan executives attempted to reassure investors that the company's latest turnaround plan would restore profitability, frustration boiled over inside the meeting hall.
    Peter Lyon, Forbes.com, 26 June 2026
  • That reassured them that the benefits could outweigh the costs, even for much bigger graphs.
    Leila Sloman, Quanta Magazine, 26 June 2026
Verb
  • A little more than an hour before his post-match press conference in the bowels of SoFi Stadium, Pochettino watched his USA team give up a last-second goal to Turkey that ensured a 3-2 defeat in this final match of the group stage.
    Kyle Feldscher, CNN Money, 26 June 2026
  • Its temperature sensor also monitors room temperature and adjusts airflow to ensure the home is never too hot or too cold.
    BestReviews, Chicago Tribune, 26 June 2026
Verb
  • Lush Coconut Body Butter Think of this as the final step in achieving expensive-looking skin—rich enough to comfort dry areas yet lightweight enough to leave behind a polished, radiant finish.
    Corein Carter, Forbes.com, 29 June 2026
  • After learning the news, Messi flew back to Argentina from Spain to comfort his future bride, according to Argentina's Para Ti.
    Jacklyn Krol, PEOPLE, 28 June 2026
Verb
  • Rigorous, exhaustive testing of all tracks, signaling systems, and vehicles is the standard industry practice for major airport transit infrastructure to guarantee seamless long-term system integration.
    Los Angeles Times, Los Angeles Times, 24 June 2026
  • After the top four picks, the remaining 10 lottery teams are slotted in according to their records (meaning that the worst team is guaranteed at least the fifth pick).
    Rohan Nadkarni, NBC news, 24 June 2026
Verb
  • Better yet, soothing ingredients like chamomile flower water and hydrolyzed hyaluronic acid keep skin feeling comfortable, so your complexion looks fresh—not overly matte.
    Christa Joanna Lee, Allure, 24 June 2026
  • The hummingbird rain chain creates a soothing soundtrack on rainy days and makes a beautiful addition to a front porch.
    Rebecca Jones, Southern Living, 24 June 2026

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 3 Jul. 2026.

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