Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure While the top three teams in Region 3-6A (Oakland, Blackman, Riverdale) are virtually assured of playoff berths, the top seeds are still up in the air. Cecil Joyce, Murfreesboro Daily News Journal, 21 Oct. 2025 Industry recognition, the issuer’s reputation, and third-party validation of the program can help assure their quality. IEEE Spectrum, 21 Oct. 2025 Rest assured, growing healthy plants is based on science, and there are several potential reasons why the leaves of your money tree turn brown. Leanne Potts, Better Homes & Gardens, 21 Oct. 2025 Commerce and Civil Aviation Adviser Sk Bashir Uddin said a probe had been launched to determine the cause of the fire, while assuring businesses that the firefighting response had been immediate—with 37 units deployed to control the blaze. Mayu Saini, Sourcing Journal, 20 Oct. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • While workers are hand-wringing at the prospect of an algorithm taking their job, bosses are reassuring workers that AI is just like any other technological revolution.
    Emma Burleigh, Fortune, 23 Oct. 2025
  • After news hit of Ozer’s Safehaven embezzlement indictment in 2024, Ozer spent months reassuring folks that the charges were all going to go away.
    Steve Belanger, HollywoodReporter, 23 Oct. 2025
Verb
  • The pair played key roles in ensuring West Ham’s safety, and Nuno will hope potential arrivals have similar impacts.
    Chris Weatherspoon, New York Times, 31 Oct. 2025
  • Victory would ensure Democratic control of the court through the next few elections, just a year after Republicans won every statewide race in Pennsylvania.
    David Weigel, semafor.com, 31 Oct. 2025
Verb
  • Skip the spaghetti, and let meatballs shine in this bowl of cheesy, hearty, comforting recipe.
    Nellah Bailey McGough, Southern Living, 30 Oct. 2025
  • For a hearty, comforting main course, serve Farmer Boggis’ Chicken and Dumplings, a dish that screams rustic country cooking.
    Elizabeth Fogarty, Better Homes & Gardens, 29 Oct. 2025
Verb
  • One reason depositors and investors were paying no attention to the big banks’ high-risk lending strategy is that everything was guaranteed.
    Stephen Moore, Boston Herald, 29 Oct. 2025
  • In a series of videos and during a press conference, the group emphasized the contributions of immigrants to South Florida, called on common-sense immigration reform that secures borders but guarantees compassionate treatment of immigrants, and stressed the constitutional right to due process.
    Syra Ortiz Blanes, Miami Herald, 29 Oct. 2025
Verb
  • The cool temperature may also soothe sore gums.
    Lindsay Curtis, Health, 25 Oct. 2025
  • Aloe vera instantly soothes dryness, while jojoba, camellia, and almond oils keep your lips plush, soft, and supported.
    Christa Joanna Lee, Allure, 25 Oct. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 1 Nov. 2025.

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