Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure In the Variety interview, Alt assured unhappy customers that a campaign is under way to fulfill orders as quickly as possible. Jazz Monroe, Pitchfork, 4 June 2025 For nearly two months, coaches have assured Jones the hits would eventually fall. Zack Meisel, New York Times, 2 June 2025 Singh assured investors that his company was generating $650,000 to $1 million a month in revenue between 2019 and 2023 — and that their investments were safe and growing in value, according to court records and the FBI. Jay Weaver, Miami Herald, 2 June 2025 Earhart assured her that all contingencies had been considered. Laurie Gwen Shapiro, New Yorker, 2 June 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • That is why the reappraisal of Biden’s physical and mental abilities while in office has so far done little to reassure the public.
    W. James Antle III, The Washington Examiner, 30 May 2025
  • Of course, some kids are hesitant to approach the unfamiliar creatures, but Clark knows just how to gently reassure them that his animals are safe and friendly.
    J.M. Banks, Kansas City Star, 30 May 2025
Verb
  • Controlling a fire means ensuring that the fire can't spread or cross the containment line.
    CA WILDFIRE BOT, Sacbee.com, 9 June 2025
  • Thinly sliced raw white onion and dill pickles bring the flavors into focus, ensuring nothing feels too heavy.
    Jenn Harris, Los Angeles Times, 9 June 2025
Verb
  • As another marcher with medical experience stepped in to take care of her, Victor stayed with her husband to comfort him.
    Christa Swanson, CBS News, 2 June 2025
  • In the background, the handcuffed aide is heard crying while someone tries to comfort her.
    Alaa Elassar, CNN Money, 1 June 2025
Verb
  • It was built after decades of fraud to guarantee that votes are counted, verified, and trusted.
    Arick Wierson, MSNBC Newsweek, 29 May 2025
  • Trump’s ‘Golden Dome’ missile defense plan was inspired by Israel’s multitiered defenses Israeli leaders say the system isn’t 100% guaranteed, but credit it with preventing serious damage and countless casualties.
    Kazem Kazerounian, Hartford Courant, 29 May 2025
Verb
  • Blue hues ranging from cobalt to periwinkle flow through the home, while touches of gray continues the soothing palette.
    Shannon Sharpe, Architectural Digest, 28 May 2025
  • Think notes of florals, Italian citrus fruit, and a soothing blend of musky notes that aren't overpowering, just delightful.
    Danielle Sinay, Glamour, 28 May 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 12 Jun. 2025.

More from Merriam-Webster on assure

Last Updated: - Updated example sentences
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