Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure While the top three teams in Region 3-6A (Oakland, Blackman, Riverdale) are virtually assured of playoff berths, the top seeds are still up in the air. Cecil Joyce, Murfreesboro Daily News Journal, 21 Oct. 2025 Industry recognition, the issuer’s reputation, and third-party validation of the program can help assure their quality. IEEE Spectrum, 21 Oct. 2025 Rest assured, growing healthy plants is based on science, and there are several potential reasons why the leaves of your money tree turn brown. Leanne Potts, Better Homes & Gardens, 21 Oct. 2025 Commerce and Civil Aviation Adviser Sk Bashir Uddin said a probe had been launched to determine the cause of the fire, while assuring businesses that the firefighting response had been immediate—with 37 units deployed to control the blaze. Mayu Saini, Sourcing Journal, 20 Oct. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • While workers are hand-wringing at the prospect of an algorithm taking their job, bosses are reassuring workers that AI is just like any other technological revolution.
    Emma Burleigh, Fortune, 23 Oct. 2025
  • After news hit of Ozer’s Safehaven embezzlement indictment in 2024, Ozer spent months reassuring folks that the charges were all going to go away.
    Steve Belanger, HollywoodReporter, 23 Oct. 2025
Verb
  • Sam's Throne Campground and surrounding public areas will remain closed to ensure public safety while the search and monitoring operations continue, according to the release.
    Bill Bowden, Arkansas Online, 24 Oct. 2025
  • Some of these technologies are essential for ensuring the proper functioning of the service or website and cannot be disabled, while others are optional but serve to enhance the user experience in various ways.
    Walden Green, Pitchfork, 24 Oct. 2025
Verb
  • Gooey butter cake is beloved for its, well, gooey texture and warm, comforting flavors that are decadent but not fussy or overwhelming.
    Kimberly Holland, Southern Living, 23 Oct. 2025
  • Both broke down in tears after Ali’s rejection and were comforted by their families.
    Sam Reed, Glamour, 22 Oct. 2025
Verb
  • Barcelona striker turned La Liga pundit Gary Lineker reckons that one thing is guaranteed when his former club visit Real Madrid in Sunday’s Clasico at the Bernabeu.
    Dermot Corrigan, New York Times, 23 Oct. 2025
  • New Jerseyans’ electricity rates rose roughly 20% at the start of June as a result of price-setting capacity auctions—the market where power producers are paid to guarantee future supply.
    Sharon Goldman, Fortune, 22 Oct. 2025
Verb
  • The cool temperature may also soothe sore gums.
    Lindsay Curtis, Health, 25 Oct. 2025
  • Aloe vera instantly soothes dryness, while jojoba, camellia, and almond oils keep your lips plush, soft, and supported.
    Christa Joanna Lee, Allure, 25 Oct. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 28 Oct. 2025.

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