Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure It’s made with the same buttery-soft Nulu fabric as the Align leggings, so you can be assured the skirt feels cozy. Nicol Natale, PEOPLE, 6 Nov. 2025 Wiedenfels assured the Street that the CNN app draws on the company’s existing technology stacks with limited incremental operating costs. Jill Goldsmith, Deadline, 6 Nov. 2025 At the Hamilton Behind the Camera Awards, Johnson assured that Nolan had a strong reaction to Safdie’s direction as well. Andrew McGowan, Variety, 6 Nov. 2025 As well, real-time updates on milk levels, fridge temperatures and time of last cleaning are displayed so you're assured of the freshest ingredients. New Atlas, 5 Nov. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Pakistani officials - including the country's federal health minister, Mustafa Kamal - tried to reassure the public by arranging for public vaccination of their own daughters.
    NPR, NPR, 9 Nov. 2025
  • Still, the majority of commenters reassured him that his request is reasonable.
    Ashley Vega, PEOPLE, 9 Nov. 2025
Verb
  • The Arkansas Insurance Department's primary mission is to protect consumers and ensure the financial stability of insurers, according to the release.
    Arkansas Online, Arkansas Online, 6 Nov. 2025
  • When that happens, the FAA slows traffic into some airports to ensure safe operations.
    Deputy News Editor, MSNBC Newsweek, 6 Nov. 2025
Verb
  • This is a foolproof and comforting chicken soup.
    Alana Al-Hatlani, Southern Living, 6 Nov. 2025
  • Located in the heart of downtown, this small American bistro serves an extensive menu of comforting American fare.
    Cat Sposato, Travel + Leisure, 4 Nov. 2025
Verb
  • For example, as part of its agreement with OpenAI, Nvidia has reportedly discussed guaranteeing loans the startup would use to build its own data centers—a move that could leave the chipmaker on the hook for billions in debt if OpenAI can’t repay.
    Sharon Goldman, Fortune, 5 Nov. 2025
  • That wasn't guaranteed at the beginning of this effort a few months ago.
    Domenico Montanaro, NPR, 5 Nov. 2025
Verb
  • Why not start things off by repainting the living room—there are many shades that designers absolutely love for their soothing factor.
    Sarah Lyon, Southern Living, 6 Nov. 2025
  • Entering a bedroom that’s painted a light blue color feels soothing and relaxing; a bathroom that’s a soft shade of green is pleasant to bathe in.
    Sophia Beams, Better Homes & Gardens, 6 Nov. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 15 Nov. 2025.

More from Merriam-Webster on assure

Last Updated: - Updated example sentences
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