Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure This could certainly come with a new set of challenges that demand more of your responsibility, but rest assured, there’s no such thing as a Saturn transit without a significant amount of growth attached to it. Valerie Mesa, People.com, 9 May 2025 Throughout the process, we had been assured by unions, management organizations, and government representatives that modifying the list of job titles would merely be an administrative formality. Zac Ntim, Deadline, 9 May 2025 Accreditation assures students, employers and the public that an institution meets basic academic standards. Jimmy Aguilar, The Conversation, 8 May 2025 No rival can have higher merit payments than the team finishing in first, while Liverpool are also assured of the highest facility fees payout after being televised 29 times in the UK this season, the same as Arsenal. Philip Buckingham, New York Times, 1 May 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Their excellent German craftsmanship defines the stereotype, with safety, reliability, and reassuring road manners that come along for the ride.
    Robert Ross, Robb Report, 16 May 2025
  • Now, with Tesla’s EV sales down 13% in the first quarter, the company needs some buzz to reassure investors CEO Musk can turn things around.
    Alan Ohnsman, Forbes.com, 16 May 2025
Verb
  • Its Multi-Sensor System, combining infrared detection, ultrasonic sensors, and an AI camera, ensures accurate navigation, while the real-time app control allows users to direct the cleaning process to specific areas.
    Jason Phillips, USA Today, 17 May 2025
  • Tips From The Southern Living Test Kitchen Pre-cooking the onion and bell pepper until tender ensures that no extra moisture affects the taste and texture of the omelet.
    Catherine Jessee, Southern Living, 16 May 2025
Verb
  • Not only are flags placed at every grave, as is done here, but the army assigns a soldier to stand by each grave to comfort the family and to honor their memory.
    Rabbi Steve Roth, Sun Sentinel, 23 Apr. 2025
  • What’s On the Menu The Official Kentucky Derby 151 On-Track Food Menu delivers a mix of Southern staples and polished showstoppers—dishes that are comforting, upscale, and built to last through long race-day service.
    Nasha Smith, Forbes.com, 23 Apr. 2025
Verb
  • That would guarantee home field advantage for regional and super regional rounds for the team that leads college baseball with 32 home victories.
    Matt Jones, Arkansas Online, 17 May 2025
  • The founding documents of the United States of America guarantee unalienable rights to the people.
    Moti Mizrahi, The Orlando Sentinel, 17 May 2025
Verb
  • Celebrate this soothing herb with live music, seminars, demos, workshops, farm tours and other activities on the Western Slope.
    Sarah Kuta, Denver Post, 14 May 2025
  • Lighting fixtures are inspired by the Indian tradition of hair oiling, a chair is meant to soothe anxiety and wall art is made of construction materials tied to a childhood memory.
    Anna Kodé, New York Times, 14 May 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 23 May. 2025.

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