Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure The worst example of it was Cousins, an NHL veteran assured of a roster spot with the Senators, giving Ivan Demidov a two-handed hack on the wrist while his team was on a breakaway. Arpon Basu, New York Times, 1 Oct. 2025 This resolution strengthens the foundation for simulating reactor behavior and assures designers that graphite will perform its duties as expected. Aman Tripathi, Interesting Engineering, 1 Oct. 2025 Remove her cell phone from its protective sleeve, to assure the best pictures. Neal Rubin, Freep.com, 1 Oct. 2025 It is mutually assured destruction. Anne Reeve, Artforum, 1 Oct. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Restaurant owners are suspending liquor sales to reassure nervous customers.
    Jasmine Baehr, FOXNews.com, 5 Oct. 2025
  • Larkin reassured Axelrod that PTC could keep subway conditions clean and under control.
    Menika Dirkson, The Conversation, 3 Oct. 2025
Verb
  • The agency stated that the price adjustments are being implemented to help cover additional handling costs and ensure a successful peak season, according to a news release.
    Michelle Del Rey, USA Today, 3 Oct. 2025
  • The measure has been long sought to ensure that every penny of tax paid at the pump goes toward road and bridge improvements.
    Paul Egan, Freep.com, 3 Oct. 2025
Verb
  • Of course Swift’s legion of devotees would scoff at the notion that their heroine was anything but a pop goddess, their very own Glinda the Good Witch sent to comfort with lyrical poetry and aid crumpled hearts.
    Bryan West, USA Today, 3 Oct. 2025
  • The service included readings of verses from the Bible, reflective prayers and comforting gospel songs.
    Kristen Jordan Shamus, Freep.com, 2 Oct. 2025
Verb
  • Staffing levels to help in emergencies and maintain trash, restrooms, campgrounds and roads are not guaranteed, according to the National Park Service.
    Katie Wiseman, IndyStar, 2 Oct. 2025
  • The White House said the executive order guarantees that AI will be integrated into US Department of Health and Human Services systems for sharing health information among health care systems, organizations and patients.
    Jen Christensen, CNN Money, 1 Oct. 2025
Verb
  • Best Teether Made from 100% food-grade, BPA-free silicone, these teething toys are perfect for infants who are looking for a way to soothe tender gums.
    Pamela Brill, Parents, 2 Oct. 2025
  • Amazon has a reliable quilt that comes in dozens of colors, from a soothing light blue to a bright autumn orange.
    Christopher Murray may earn a commission if you buy through our referral links. This content was created by a team that works independently from the Fox newsroom., FOXNews.com, 2 Oct. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 8 Oct. 2025.

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