glamour

1 a spoken word or set of words believed to have magic power the children were so preternaturally well-behaved that they must have been under the power of a glamour of some sort Synonyms abracadabra, bewitchment, charm, conjuration, enchantment, spell (also glamor), hex, incantation, invocation, whammyRelated Words cantrip [chiefly Scottish], curse, jinx; bewitchery, conjuring, magic, mojo, necromancy, sorcery, voodoo, voodooism, witchcraft, witchery, wizardry; amulet, charm, fetish (also fetich), phylactery, talisman

2 the power of irresistible attraction the glamour of the fashion industry Synonyms allure, animal magnetism, appeal, attractiveness, captivation, charisma, duende, enchantment, fascination, force field, charm (also glamor), magic, magnetism, oomph, pizzazz (or pizazz), seductiveness, witcheryRelated Words allurement, attraction, call, lure, seduction; agreeableness, darlingness, delightfulness, desirability, desirableness, niceness, pleasantness, pleasingness, sweetness; sex appealNear Antonyms disagreeableness, distastefulness, obnoxiousness, offensiveness, unpleasantnessAntonyms repulsion, repulsiveness