patronize

1 to assume or treat with an air of superiority a director with an unpleasant habit of patronizing even his most gifted actors Synonyms lord (it over), condescend, talk down (to)Related Words cold-shoulder, cut, high-hat, slight, snub; queen (it over)

2 to promote the interests or cause of a company that loyally patronizes the arts Synonyms advocate, back, champion, endorse (also indorse), support, plump (for), plunk (for) or plonk (for)Related Words adopt, embrace, espouse; abet, aid, assist, help, prop (up), second, side (with); backstop, bolster, boost, buttress, reinforce (also reenforce); advance, forward, further; plug, preach, talk up; bail out, deliver, rescue, saveNear Antonyms baffle, foil, frustrate, interfere, oppose, sabotage, thwart; desert, disappoint, fail, let down