going

1 accepted, used, or practiced by most people what's the going price for a good used washing machine? Synonyms conventional, customary, current, popular, prevailing, prevalent, standard, stock, usualRelated Words average, common, everyday, normal, ordinary; regular, routine; epidemic, ubiquitous, universal, widespread; accustomed, wonted; fashionable, in, modish, stylishNear Antonyms abnormal, exceptional, extraordinary, uncommonAntonyms nonstandard, unconventional, unpopular, unusual

2 being in effective operation he just can't keep his small bookstore going Synonyms alive, functional, functioning, active, live, living, on, operating, operational, operative, running, workingRelated Words effective, effectual; employable, operable, usable (also useable), viable, workable; performing, producing, productive, serving, useful, yielding; astir, bustling, busy, dynamic, flourishing, humming, roaring, thrivingNear Antonyms deactivated, decommissioned; ineffective, ineffectual, useless; inoperable, unusable, unworkable; arrested, asleep, dormant, fallow, idle, inert, latent, lifeless, nonproductive, quiescent, sleepy, stagnating, unproductive, vegetatingAntonyms broken, dead, inactive, inoperative, kaput (also kaputt), nonactivated, nonfunctional, nonfunctioning, nonoperating, nonoperational, nonoperative

3 having attained a desired end or state of good fortune our continued partnership with them is a going concern Synonyms flourishing, successful, palmy, prosperous, thriving, triumphantRelated Words coming, promising; booming, growing, roaring, robust; boffo, gangbusters (also gangbuster), runaway, sockoNear Antonyms futureless, hopeless, inauspicious, no-good, unpromising; collapsing, failing, flopping, flunking, folding, washing-out; declining, slipping, slumping, waning; bankrupt, kaput (also kaputt), kerflooey; destroyed, ruined, wreckedAntonyms failed, unsuccessful