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Definition of objectivenext
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Synonym Chooser

How does the noun objective contrast with its synonyms?

Some common synonyms of objective are aim, design, end, goal, intention, intent, object, and purpose. While all these words mean "what one intends to accomplish or attain," objective implies something tangible and immediately attainable.

their objective is to seize the oil fields

When is aim a more appropriate choice than objective?

While in some cases nearly identical to objective, aim adds to these implications of effort directed toward attaining or accomplishing.

her aim was to raise film to an art form

When can design be used instead of objective?

The meanings of design and objective largely overlap; however, design implies a more carefully calculated plan.

the order of events came by accident, not design

In what contexts can end take the place of objective?

The words end and objective are synonyms, but do differ in nuance. Specifically, end stresses the intended effect of action often in distinction or contrast to the action or means as such.

willing to use any means to achieve his end

When is it sensible to use goal instead of objective?

Although the words goal and objective have much in common, goal suggests something attained only by prolonged effort and hardship.

worked years to reach her goals

When would intent be a good substitute for objective?

The synonyms intent and objective are sometimes interchangeable, but intent suggests clearer formulation or greater deliberateness.

the clear intent of the statute

When might intention be a better fit than objective?

The words intention and objective can be used in similar contexts, but intention implies little more than what one has in mind to do or bring about.

announced his intention to marry

How do object and end relate to one another, in the sense of objective?

Object may equal end but more often applies to a more individually determined wish or need.

his constant object was the achievement of pleasure

Where would purpose be a reasonable alternative to objective?

While the synonyms purpose and objective are close in meaning, purpose suggests a more settled determination.

being successful was her purpose in life

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of objective
Noun
In this case, the objective is to uncover the reasons why customers buy, stall or churn. Stu Sjouwerman, Forbes.com, 8 Sep. 2026 In 2025, the United States joined Israel in bombing Iran, and in 2026 the United States and Israel launched a full-scale war with the initial objective of regime change in Tehran. Daniel Byman, Foreign Affairs, 8 Sep. 2026
Adjective
Because these procedures can be incredibly complex, each chamber of Congress has a parliamentarian who provides authoritative, objective, and nonpartisan guidance on how rules and precedents should be interpreted and applied. Encyclopedia Britannica, 28 Aug. 2026 Some see value in objective bathroom data, while others warn the science needed to interpret it reliably does not yet exist. Hanna Wickes, Fort Worth Star-Telegram, 27 Aug. 2026
Noun
One of the biggest mistakes leaders make during a mid-year review is allowing optimism to replace objectivity. John Abusaid, Forbes.com, 7 Aug. 2026 This blatant fealty over objectivity perverts the process by choosing personal loyalists instead of independent public servants. Sun Sentinel Editorial Board, Sun Sentinel, 6 Aug. 2026 See All Example Sentences for objective
Recent Examples of Synonyms for objective
Noun
  • But more is not a purpose, and scale is not automatically success.
    Michelle De Almeida, Forbes.com, 15 Sep. 2026
  • The language of exploitation and cultural extraction gave the battle a purpose that seemed to extend well beyond either rapper.
    Jeff Ihaza, Rolling Stone, 14 Sep. 2026
Adjective
  • For everyday, empirical purposes, the equations work well, but mathematicians have never been able to prove whether the equations hold for all fluid interactions across all time sequences.
    Jeremy Kahn, Fortune, 8 Sep. 2026
  • But, Stemler said, there isn’t much empirical data to show how pervasive this practice is, mostly just anecdotes.
    Audrey McGlinchy, Los Angeles Times, 31 Aug. 2026
Adjective
  • Mohip told the judge that city ethics rules require only that zoning board members be impartial in their decisions.
    Robert McCoppin, Chicago Tribune, 10 Sep. 2026
  • Judge Debra McCaslin ruled last month that the retrial cannot take place anywhere in the 14th Circuit, finding that Murdaugh would be unable to receive a fair and impartial trial in Colleton County, where the original trial occurred.
    ABC News, ABC News, 8 Sep. 2026
Adjective
  • Least Heat-Moon is part-indigenous, and his sensitive awareness of race, class, and historical inequalities enriches his anthropological, but poetic style.
    Literary Hub, Literary Hub, 17 Sep. 2026
  • The exemption is designed to apply to cars used primarily in shows, parades, charitable functions and historical exhibitions.
    Clara Harter, Los Angeles Times, 17 Sep. 2026
Noun
  • The goal is to help crews identify important contacts sooner.
    Aamir Khollam, Interesting Engineering, 17 Sep. 2026
  • My goal is to analyze financial markets by taking a longer view of history, and to give broader context to recent events.
    Kelly Evans, CNBC, 16 Sep. 2026
Adjective
  • Kennedy alluded to a pair of observational studies published more than a decade ago.
    Scott Lafee, San Diego Union-Tribune, 15 Sep. 2026
  • The study was observational, meaning researchers looked at existing activity patterns rather than assigning participants to specific walking routines.
    Anthony Thompson, USA Today, 11 Sep. 2026
Adjective
  • The Board of Regents now wants a revamp, to expand ways for students to demonstrate competency in a simpler, more equitable system.
    Jennifer McLogan, CBS News, 15 Sep. 2026
  • The equitable, commission-free event showcases hundreds of works by 53 Black visual artists representing the African diaspora.
    Michelle Pemberton, IndyStar, 10 Sep. 2026
Adjective
  • On Wednesday, the NTSB and the FAA were at the accident site, gathering factual data.
    Brittney Ermon, CBS News, 17 Sep. 2026
  • Love Monday worked with Morton and Colthurst to secure access to several hours of tapes and both appear in the factual series.
    Stewart Clarke, Deadline, 17 Sep. 2026

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Cite this Entry

“Objective.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/objective. Accessed 20 Sep. 2026.

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