lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
Saudi Arabia’s ambition of pushing the Tadawul firmly into the list of the world’s top 10 exchanges — part of its effort to deepen its capital markets, lure more foreign investors, and ultimately help diversify its economy — is bold. Wael Mahdi, semafor.com, 13 Aug. 2025 In one recent case, robotic bunnies in Florida were even used as bait to lure invasive pythons. Mack Degeurin, Popular Science, 13 Aug. 2025
Noun
But maybe the lure of some of the best courses in the world, along with a South African summer, could see a seasonal change in his mood toward the country later this year. Leonie Kidd, CNBC, 13 July 2025 One lure is job growth, particularly in manufacturing, technology and professional services. Charlotte Observer, 8 July 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • The most favorable water temperature for tempting a lunker (most of them will be females) that is going through this early buildup is between 55 and 60 degrees.
    Anthony A. Ciuffa, Outdoor Life, 7 Aug. 2025
  • They should have been picked a couple of weeks ago to tempt shoppers at markets and stores, or processed to garnish Shirley Temple mocktails, shiny and fat, promising bursts of sweetness.
    David Culver, CNN Money, 6 Aug. 2025
Noun
  • But when temptation stirs and hearts wander, the whole town gets caught up in a swirl of romance, mischief, and melody.
    Greg Evans, Deadline, 8 Aug. 2025
  • Instead of giving into the temptation of other people’s attention, August is instead meant to be a time to become your own soulmate.
    Meghan Rose, Glamour, 1 Aug. 2025
Noun
  • In one recent case, robotic bunnies in Florida were even used as bait to lure invasive pythons.
    Mack DeGeurin, Popular Science, 13 Aug. 2025
  • Surprisingly, in a world of rampant ghosting, a lot of people took the bait.
    Emma Burleigh, Fortune, 11 Aug. 2025
Noun
  • As with Mozart, Renoir’s overt effervescence offers a fanciful tour of a charming hell on earth—and tempts viewers with its seductions.
    Richard Brody, New Yorker, 30 July 2025
  • For Wheezy’s seduction to have worked, Felix had to let himself be seduced.
    Rafaela Bassili, Vulture, 10 July 2025
Verb
  • South Park's season 27 premiere drew a response from the White House after the series depicted Trump attempting to seduce Satan.
    EW.com, EW.com, 8 Aug. 2025
  • Giselle, one of the oldest story ballets, has two parts: In the First Act, Giselle, a young peasant girl is seduced by Albrecht, a nobleman in disguise.
    Tom Teicholz, Forbes.com, 2 Aug. 2025
Noun
  • The result is a misaligned affordability signal that dulls incentives to adapt and crowds out private innovation.
    Felicia Jackson, Forbes.com, 12 Aug. 2025
  • The Big Detroit automakers have continued to transition from internal combustion engines to EV technology even as President Donald Trump’s administration unwinds incentives for automakers to go electric.
    Eleanor Pringle, Fortune, 11 Aug. 2025
Verb
  • As investors dissect the offering (and as Figma’s stock settles back a bit, falling 27% on Monday), an equally important set of questions are in the air: Will Figma’s debut entice other startups to jump into the fray, bringing an end to the tech industry’s IPO drought?
    Alexandra Sternlicht, Fortune, 5 Aug. 2025
  • With the current economic slowdown, will the Live Local law entice more developers to build workforce housing?
    Susannah Bryan, Sun Sentinel, 3 Aug. 2025
Noun
  • Looking back, Shay admitted that her attraction to her famous flings stemmed from both liking their personalities and their celebrity status.
    Liza Esquibias, People.com, 5 Aug. 2025
  • At the top of the platform’s most sought-after (and most beloved) attractions is the Basílica de la Sagrada Família in Barcelona.
    Evie Carrick, Travel + Leisure, 5 Aug. 2025

Browse Nearby Words

Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 19 Aug. 2025.

More from Merriam-Webster on lure

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!