lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
After the past two years of binging on the elixir of AI, I was lured into thinking a sense of normalcy had finally returned when the inevitable happened...new shiny objects emerged. Michael Hicks, Forbes.com, 7 May 2025 Retail cards are typically advertised online or at the checkout of brick-and-mortar retailers, and often lure users with promotional discounts or rewards points. Hugh Son,gabrielle Fonrouge, CNBC, 7 May 2025
Noun
The phishing threat continues apace, fuelled by the lure of distributing infostealer malware, and exampled by increasingly sophisticated attacks as the FBI has warned. Davey Winder, Forbes, 19 Mar. 2025 With the possible lure of financial riches in Saudi Arabia or the chance to return home to Portugal after eight years away, Wolves have their work cut out to retain their captain. Steve Madeley, New York Times, 28 Apr. 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • Users might be tempted to delay applying the update until there’s clarity from Microsoft, but often these reports are only seen afterward.
    Zak Doffman, Forbes.com, 18 May 2025
  • One might be tempted to say that this dismissal is merely another episode in the grotesque sitcom that is Trumpian politics.
    Jack Hill, Baltimore Sun, 17 May 2025
Noun
  • Deepfakes will undoubtedly get more convincing, and as our lives and identities become increasingly online and digital, the temptation and rewards for criminals will grow.
    Bernard Marr, Forbes.com, 8 May 2025
  • As both India and Pakistan face internal crises and external pressures, the temptation to use the tragedy in Kashmir as a stage for political theater is greater than ever.
    Sushant Singh, Foreign Affairs, 29 Apr. 2025
Noun
  • Carney avoided taking the bait for much of the meeting.
    David Moscrop, Time, 8 May 2025
  • The possibility that the perfect parenting fix is just a click or two away has become just as addictive as any other handheld engagement bait.
    Hillary Kelly, The Atlantic, 5 May 2025
Noun
  • Readers understood the necessity of balancing discretion and seduction, subtlety and audacity.
    Vince Aletti, New Yorker, 3 May 2025
  • The Renaissance’s old love language — the naughty puns, the sighs of longing and strategies of seduction, the paeans to the beauty of beloveds masked by fanciful Greek and Latin names — had grown obsolete long before Millay’s time.
    A.O. Scott, New York Times, 1 May 2025
Verb
  • The thriller tells the story of a dental hygienist who is seduced by a mysterious mermaid into the dark and wet underworld of Florida’s exotic animal trade.
    Brent Lang, Variety, 9 May 2025
  • Based on a script by Landes Echavarría and Duke Merriman, the story tells of a dental hygienist seduced by a mysterious mermaid into the dark and wet underworld of Florida’s exotic animal trade.
    Borys Kit, HollywoodReporter, 9 May 2025
Noun
  • The plaintiffs accused the stars of being paid millions of dollars to endorse FTX without disclosing their financial incentives, a violation of federal and state advertising laws.
    MacKenzie Sigalos, CNBC, 8 May 2025
  • Investors face weak incentives: the existence of other storage solutions and absence of a capacity market have made BESS projects financially unattractive.
    María Mendiluce, Forbes.com, 8 May 2025
Verb
  • Will the new level of EV functionality even entice GM to end the ban of CarPlay in electrics?
    Michael Teo Van Runkle, Forbes.com, 15 May 2025
  • Google and eBay are ramping up technology to help brands and sellers entice consumers.
    Meghan Hall, Sourcing Journal, 14 May 2025
Noun
  • And now, the community can boast of another—if somewhat unlikely—addition to the attractions above: bespoke tailoring.
    Eric Twardzik, Robb Report, 14 May 2025
  • Location Osaka Castle and its surrounding park—heaving with cherry trees and Japanese maples for vibrant displays in spring and fall—couldn’t be closer to the hotel and is a major attraction of the foodie city.
    Kathryn Romeyn, Travel + Leisure, 14 May 2025

Browse Nearby Words

Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 22 May. 2025.

More from Merriam-Webster on lure

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!