lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
The project has already lured top partners, including MK2 Films and Ad Vitam for international sales and French distribution, respectively. Elsa Keslassy, Variety, 18 May 2025 Marigold flowers also lure in bees and other pollinators that visit watermelon flowers, increasing melon plant yields. Lauren Landers, Better Homes & Gardens, 17 May 2025
Noun
The trippy clip, which also includes a good dose of Snoop’s trademark humor, is part love affair, part cautionary tale, and overall a WTF story of hallucinogenic proportions about marijuana’s lure that’s better watched than described. Althea Legaspi, Rolling Stone, 20 Apr. 2025 However, the lure, history and emotion of the English game is continually attracting investors to capture these distressed clubs, restructure and revive them, with the aim of replicating the success of Bournemouth, going from administration to Premier League in six years. Matt Slater, New York Times, 30 Apr. 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • Users might be tempted to delay applying the update until there’s clarity from Microsoft, but often these reports are only seen afterward.
    Zak Doffman, Forbes.com, 18 May 2025
  • One might be tempted to say that this dismissal is merely another episode in the grotesque sitcom that is Trumpian politics.
    Jack Hill, Baltimore Sun, 17 May 2025
Noun
  • Defensive tackle Ed Oliver will be only 28 in 2026, but the team did just draft Sanders and has a potential out from Oliver’s deal in 2027, yielding $13 million in cap space that year, which might persuade them to resist the temptation of taking away some of that flexibility.
    Joe Buscaglia, New York Times, 19 May 2025
  • The temptation among Democratic lawmakers will be to hunt for new revenue.
    The Editorial Board, Chicago Tribune, 15 May 2025
Noun
  • Simply buy some bait, hold it over the water, and get ready for a heart-pounding moment as the massive silvery fish leap up to grab their snack — cue the giddy screams, laughter, and plenty of photos.
    Angela Caraway-Carlton, Miami Herald, 20 May 2025
  • All equipment, including a fishing pole, tackle and bait, will be provided.
    Michelle Mullins, Chicago Tribune, 13 May 2025
Noun
  • Viewers eager for strategy and a touch of seduction will find everything waiting when Scandal lands back on Netflix on June 17.
    Tahar Rajab, MSNBC Newsweek, 20 May 2025
  • Especially in the language, there’s a lot of seduction in the lyrics.
    Vita Dadoo, Rolling Stone, 15 May 2025
Verb
  • Sirens is smartest when paralleling the entitlement of 21st century American wealth with Ancient Greek divinity, skewering the insularity and entitlement of these modern plutocrats who throw galas to honor themselves and to torment or seduce the mortals who are their employees and playthings.
    Daniel Fienberg, HollywoodReporter, 22 May 2025
  • This would suck capital investment back to America in a nanosecond and financially seduce companies to reshore factories, labs and headquarters back here with bargain-low tax rates.
    Stephen Moore, Boston Herald, 14 May 2025
Noun
  • An example of the latter includes receiving restricted stock units (RSUs) or exercising incentive stock options (ISOs).
    Malana VanTyler, USA Today, 20 May 2025
  • Use incentive campaigns to drive reach growth and engagement, which will enhance conversions across your websites and platforms.
    Expert Panel®, Forbes.com, 20 May 2025
Verb
  • Will the new level of EV functionality even entice GM to end the ban of CarPlay in electrics?
    Michael Teo Van Runkle, Forbes.com, 15 May 2025
  • Google and eBay are ramping up technology to help brands and sellers entice consumers.
    Meghan Hall, Sourcing Journal, 14 May 2025
Noun
  • And now, the community can boast of another—if somewhat unlikely—addition to the attractions above: bespoke tailoring.
    Eric Twardzik, Robb Report, 14 May 2025
  • Location Osaka Castle and its surrounding park—heaving with cherry trees and Japanese maples for vibrant displays in spring and fall—couldn’t be closer to the hotel and is a major attraction of the foodie city.
    Kathryn Romeyn, Travel + Leisure, 14 May 2025

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Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 29 May. 2025.

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