urge

a strong wish for something I'm trying to resist the urge to eat another piece of cake Synonyms appetency, appetite, craving, drive, hankering, hunger, itch, jones [slang], letch, longing, lust, passion, pining, thirst, thirstiness, desire, yearning, yenRelated Words compulsion, impulse, impulsion, will, zeal; liking, love, taste, weakness; eagerness, impatience; want, wish; necessity, need, requirement; obsession; acquisitiveness, avarice, avariciousness, avidity, covetousness, cupidity, greed, greediness, rapaciousness, rapacity; cacoëthes, maniaNear Antonyms abhorrence, abomination, allergy, averseness, aversion, disfavor, disgust, disinclination, dislike, disliking, distaste, hatred, loathing, nausea, repugnance, repulsion, revulsion; apathy, indifference, insouciance, nonchalance, unconcern

to try to persuade (someone) through earnest appeals to follow a course of action the public service announcement urges pet owners to spay or neuter their pets Synonyms egg (on), encourage, exhort, goad, nudge, press, prod, prompt Related Words drive, propel, spur, stimulate; hurry, hustle, push, rush; adjure, beseech, implore, importune; blandish, cajole, coax, soft-soap, wheedle; high-pressure, nag, needle, pressure; foment, incite, instigate, provoke, stir (up) Near Antonyms deter, discourage, dissuade; brake, check, constrain, curb, hold back, inhibit, restrain