appetency

a strong wish for something television commercials create appetency for products that the consumer may not have known even existed Synonyms desire, appetite, craving, drive, hankering, hunger, itch, jones [slang], letch, longing, lust, passion, pining, thirst, thirstiness, urge, yearning, yenRelated Words compulsion, impulse, impulsion, will, zeal; liking, love, taste, weakness; eagerness, impatience; want, wish; necessity, need, requirement; obsession; acquisitiveness, avarice, avariciousness, avidity, covetousness, cupidity, greed, greediness, rapaciousness, rapacity; cacoëthes, maniaNear Antonyms abhorrence, abomination, allergy, averseness, aversion, disfavor, disgust, disinclination, dislike, disliking, distaste, hatred, loathing, nausea, repugnance, repulsion, revulsion; apathy, indifference, insouciance, nonchalance, unconcern