al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb The smell is alive and dead, asphyxiating and alluring all at once., "For three generations, a dim alley in Bangkok’s Chinatown was home to a rice porridge stand opened by an immigrant from southern China. Then, in 2017, the street stall was included in Michelin’s Bangkok edition.," 15 Dec. 2019 Many of those automakers will be able to take advantage of alluring tax incentives that are now being phased out for Tesla because of its head start in the field. Michael Liedtke, USA TODAY, "Tesla's stock soars after company posts surprising $143 million third quarter profit," 26 Aug. 2019 There is something alluring, almost mysterious, in the appearance of fall squashes. Nik Sharma,, "Brown Kitchen: Squash does double duty in savory and sweet recipes," 22 Nov. 2019 But because Snitker has essentially spent his whole career in the Braves organization, managing teams at all levels of their farm system, there is nothing particularly alluring about him. Dan Wolken, USA TODAY, "Braves manager Brian Snitker's huge risk pays off in Game 2 win vs. Cardinals," 5 Oct. 2019 To many—including some well-drawn, fervent female acolytes—her combination of sincerity, neediness, ambition and sympathy were alluring. The Economist, "Death in Venice The art and loves of George Eliot," 7 Nov. 2019 Its lamb, kofta and chicken — and the bread alongside — looked nice, the smoke from the grill box alluring, but save the fattier lamb hunks, all suffered from a bit too much exposure. Amy Drew Thompson,, "Makani offers Egyptian fare and hookahs on I-Drive | Review," 15 Aug. 2019 Bradley Tusk, an Uber investor who previously served as a political strategist for the company, said the tech industry was alluring for departing Obama officials in the wake of the financial crisis. Faiz Siddiqui, Anchorage Daily News, "California Senate passes bill that has divided Democrats over the future of Uber and Lyft drivers," 11 Sep. 2019 There’s something undeniably alluring about dark, full lashes that make your eyes pop. Braelyn Wood,, "This Mascara Makes My Lashes Look so Incredible That I've Been Using it For 8 Years," 16 July 2019 Recent Examples on the Web: Noun Its allure, too, is in rock-bottom prices, often so cheap that Aldi beats Walmart at its own discounting game. Rob Picheta, CNN, "Vegan sausages and clever marketing have helped this low-cost chain take over Britain," 14 Jan. 2020 That allure of adventure — natural beauty with a dash of risk — framed the excursion for visitors to the island on Monday. Jamie Tarabay, New York Times, "Why Were Tourists Allowed to Visit an Active New Zealand Volcano?," 10 Dec. 2019 But the enduring allure of the tusk -- and perhaps the tie to Harry Potter -- dramatically raised it’s value. Washington Post, "The narwhal tusk has a wondrous and mystical history. A new chapter was added on London Bridge.," 30 Nov. 2019 In addition to artistic allures, each concert and dance performance listed here represents a chance to unwind, to disconnect from the madness and re-connect with your humanity through music or dance. Zachary Lewis,, "Cleveland Orchestra plans deep dives, wide variety: 2019-20 season preview," 12 Sep. 2019 The allure of this particular venue (7165 Beverly Blvd.) is that Tarantino is the owner — so seeing the Leonardo DiCaprio, Brad Pitt and Margot Robbie starrer about 1969 Hollywood and the Manson Family is a unique experience for a number of reasons. Ryan Parker, The Hollywood Reporter, "Tarantino's New Beverly Cinema Offers Unique 'Once Upon a Time in Hollywood' Experience," 30 July 2019 Director Jean-Marc Vallee drenched the story in Monterey atmosphere, a heady mix of beachy allure, social satire and tragedy., "‘Big Little Lies’ returns: Meryl Streep and a superb cast make Season 2 deliciously watchable," 5 June 2019 Yet even as the country descended into Stalin’s great terror, Siberia retained its romantic allure; its sense of being a place of shelter. The Economist, "Siberia is an empty land filled with contradictions," 21 Dec. 2019 These outdoor homages to the allure of artificial light have been a seasonal fixture in Chicago for decades now, drawing humans out of doors and through the gates of normally quiet venues. Steve Johnson,, "A guide to the biggest holiday lights shows in the Chicago area, including Zoolights and a brand new look for the Chicago Botanic Garden," 20 Nov. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Statistics for allure

Last Updated

4 Jan 2020

Cite this Entry

“Allure.” The Dictionary, Merriam-Webster Inc., Accessed 28 January 2020.

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Thesaurus: All synonyms and antonyms for allure

Rhyming Dictionary: Words that rhyme with allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

Comments on allure

What made you want to look up allure? Please tell us where you read or heard it (including the quote, if possible).


showing steady, earnest care and effort

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