al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

Keep scrolling for more

Other Words from allure


allurement \ -​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence


was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Recent Examples on the Web: Verb

Indonesia’s Bali—an island in equal parts alluring and overrun—might prompt some travelers to want to get away from their getaway. Travis Levius, Vogue, "Chasing Komodo Dragons on Indonesia’s Latest Super Yacht," 26 Apr. 2019 There’s just something less reflexively alluring about the dark screen. David Pierce, WSJ, "Every Gadget and App Should Have a Dark Mode," 20 Jan. 2019 But one reason those movies are alluring to a wider audience than older women is that their protagonists have the best homes — including kitchens that people would murder for — and the plushest lives money can buy. Alex Abad-santos, Vox, "Crazy Rich Asians’ crazy rich success could mean more stories about less crazy rich Asian-American people.," 21 Dec. 2018 While the itineraries are jaw dropping, the ship’s shaping up to be alluring too. Paul Brady, Condé Nast Traveler, "This Incredible New Luxury Expedition Yacht Is Going to Some Out-There Spots," 1 Aug. 2018 Building a horse racing empire in a market as large as China is alluring. Melissa Hoppert And Alexandra Stevenson, New York Times, "China Horse Club Makes a Run for the Roses," 4 May 2018 The idea of a move will no doubt be alluring to Quina - though it could be argued that the chance to play in the English top flight is the biggest pulling force of them all., "Ajax and AC Milan Keeping Tabs on Exciting West Ham Youngster Ahead of Potential Summer Move," 18 Apr. 2018 America, Min could see, was alluring to her mother. Junot Díaz, The New Yorker, "A Flawless Silence," 17 Apr. 2018 The promise of the Fuze is alluring: a single payment card-sized device that electronically stores data for dozens of other cards. Dan Goodin, Ars Technica, "Whatever you do, don’t give this programmable payment card to your waiter," 10 Apr. 2018

Recent Examples on the Web: Noun

For Katie Martinez, the dusty neutrals and barefoot vibes of California living have always held a certain allure, a response to her East Coast upbringing. Hillary Brown, House Beautiful, "Designer Katie Martinez Gives California Style a Dose of East-Coast Chic," 1 July 2018 But the allure of departing a perennial contender in order to breathe life into a lifeless program proved too strong for the coach to ignore. Nick Moyle, San Antonio Express-News, "Texas introduces Floréal as track and field head coach.," 14 June 2018 My look will usually fall somewhere between ballerina and dominatrix in the form of elegant lines, choice moments of allure, and leather. Diana Tsui, The Cut, "The Creative Director Who’s Not Afraid to Wear Mismatched Shoes," 8 May 2018 An impressive backyard adds allure to the property, with a giant pool house as the centerpiece of it all. Elizabeth Gulino, House Beautiful, "The Stunning Mansion Featured in ‘La La Land’ is Now For Sale," 10 May 2019 The hitch: The token won’t operate like others, diminishing its allure to fans of cryptocurrencies. Dave Michaels And Gabriel T. Rubin, WSJ, "Private-Jet Cryptocurrency Gets Pass From SEC," 3 Apr. 2019 The sorrowful words aren't the only allure of the single. Jennifer Aldrich, Country Living, "Dan + Shay Explain the Real Meaning Behind 'Tequila'," 3 Apr. 2019 Rather than lathering on a transformative layer of paint, whitewashing simply adds a muted coating that still maintains the original wood allure. Blair Donovan, Country Living, "How to Whitewash Wood Furniture: 8 Easy Steps for Your Next Furniture Makeover," 19 Apr. 2019 Unlike Ophelia, the patron saint of moribund allure, the women who cloak themselves in these baleful blooms will not be tragic characters. Steff Yotka, Vogue, "The 7 Biggest Trends of the Fall 2019 Season," 12 Mar. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

Keep scrolling for more

Learn More about allure

Dictionary Entries near allure


all up

all-up weight





Statistics for allure

Last Updated

10 May 2019

Look-up Popularity

Time Traveler for allure

The first known use of allure was in the 15th century

See more words from the same century

Keep scrolling for more

More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

Keep scrolling for more

More from Merriam-Webster on allure

Rhyming Dictionary: Words that rhyme with allure

Thesaurus: All synonyms and antonyms for allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

Comments on allure

What made you want to look up allure? Please tell us where you read or heard it (including the quote, if possible).


a tendency to relapse

Get Word of the Day daily email!

Test Your Vocabulary

Finance Words Quiz

  • a-piggy-bank
  • The etymology of mortgage is related most closely to which two words?
Name That Thing

Test your visual vocabulary with our 10-question challenge!

Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!