al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allure (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb In a blazing hot market, companies would buy out bonuses to allure a person to join their organization. Jack Kelly, Forbes, 3 Aug. 2022 The result is a heady and seductive fragrance with woody undertones, sure to allure and entice. Grooming Playbook, The Salt Lake Tribune, 11 May 2022 Hurricane Creek Wilderness, Arkansas Boulders, bluffs, and waterfalls abound in the 15,214-acre Hurricane Creek Wilderness, where high ridges and gurgling creeks allure intrepid trekkers. Stephanie Vermillion, Outside Online, 26 July 2021 For students of style, the Copland film—showing men wearing coats, ties, and hats even when going about their casual rounds—offers alluring hints of everyday formality. Richard Brody, The New Yorker, 11 Apr. 2020 The offers are alluring to owners who often operate on the edge and are strapped for cash. Gretchen Morgenson, NBC News, 3 Apr. 2020 Her music, nor her brand, are flashy, with Coles instead settling into a career marked by sophisticated, sensual and inventive electronic music that allures whether heard in a sweaty club, a major festival or simply through your headphones. Katie Bain, Billboard, 17 Jan. 2020 Bass-baritone Plachetka managed to produce a resplendent timbre while oozing the charisma and guile that make Figaro so alluring a character. Howard Reich,, 29 Sep. 2019 The smell is alive and dead, asphyxiating and alluring all at once., 15 Dec. 2019 Recent Examples on the Web: Noun Your favorite houses were most likely the ones with spooky decorations out front, adding to the allure of the paranormal and scary on Halloween. Kaitlyn Keegan, Hartford Courant, 22 Sep. 2022 The allure of Rice's luscious vamp-verse depended on teasing erotic ambiguity, with undead antiheroes who literally defied society's rules on killing while figuratively defying boring ol' male-female monogamy. Darren Franich,, 22 Sep. 2022 The allure of organized sports is fading, mainly due to its increasing costs, time commitment and often-hypercompetitive nature. Melanie Radzicki Mcmanus, CNN, 22 Sep. 2022 Warrell is all too familiar with the allure of musicians. Dorany Pinedastaff Writer, Los Angeles Times, 22 Sep. 2022 Hinch, hired under former general manager Al Avila, became an instant hit in Detroit, though the allure has worn off with some fans because of the poor results this season. Evan Petzold, Detroit Free Press, 21 Sep. 2022 This fashion 180 is likely a one-time departure which can be chalked up to New York Fashion Week and the allure of Mr. Tom Ford's aesthetic expertise. Sam Reed, Glamour, 15 Sep. 2022 There’s a mystical allure to the British royal family. Richard Morgan, Town & Country, 15 Sep. 2022 So what is the actual allure of dating someone in crypto and Web3? Doreen Wang, Fortune, 6 Sep. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Dictionary Entries Near allure

all-up weight



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Last Updated

8 Aug 2022

Cite this Entry

“Allure.” Dictionary, Merriam-Webster, Accessed 1 Oct. 2022.

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More Definitions for allure


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

More from Merriam-Webster on allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers


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