al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb There is something alluring, almost mysterious, in the appearance of fall squashes. Nik Sharma,, "Brown Kitchen: Squash does double duty in savory and sweet recipes," 22 Nov. 2019 But because Snitker has essentially spent his whole career in the Braves organization, managing teams at all levels of their farm system, there is nothing particularly alluring about him. Dan Wolken, USA TODAY, "Braves manager Brian Snitker's huge risk pays off in Game 2 win vs. Cardinals," 5 Oct. 2019 To many—including some well-drawn, fervent female acolytes—her combination of sincerity, neediness, ambition and sympathy were alluring. The Economist, "Death in Venice The art and loves of George Eliot," 7 Nov. 2019 Its lamb, kofta and chicken — and the bread alongside — looked nice, the smoke from the grill box alluring, but save the fattier lamb hunks, all suffered from a bit too much exposure. Amy Drew Thompson,, "Makani offers Egyptian fare and hookahs on I-Drive | Review," 15 Aug. 2019 Bradley Tusk, an Uber investor who previously served as a political strategist for the company, said the tech industry was alluring for departing Obama officials in the wake of the financial crisis. Faiz Siddiqui, Anchorage Daily News, "California Senate passes bill that has divided Democrats over the future of Uber and Lyft drivers," 11 Sep. 2019 There’s something undeniably alluring about dark, full lashes that make your eyes pop. Braelyn Wood,, "This Mascara Makes My Lashes Look so Incredible That I've Been Using it For 8 Years," 16 July 2019 Extra quotas of beef, dairy or pork are also alluring for America, which is negotiating with the EU too. The Economist, "A new trade deal has FOMO as its secret sauce," 5 July 2019 This pastoral region of Italy, beloved by tourists, is alluring because of its uniquely beautiful landscape, its fine food and wine, and its stubborn adherence to tradition. Glenn Rifkin,, "How Italy’s agriturismo movement gave rise to The Isabella Experience," 18 June 2019 Recent Examples on the Web: Noun Even the skunk cabbage, Druse says, has its allure. Washington Post, "Gardens have largely lost their fragrance. Here’s how we can bring it back.," 4 Dec. 2019 Nevertheless, Carby is also subject to their allure. Maya Binyam, The New Yorker, "An Intimate History of the British Empire," 9 Oct. 2019 Venus moves into your sign, adding to your allure and desirability., "Most read on," 8 Oct. 2019 Outside of its obvious allure based on location, lot size and exclusivity, the homes within the Polo Club neighborhood are superior in architectural style and quality — 40 Polo Club Circle is the quintessential example of that. Amanda Molitor, The Denver Post, "Effortlessly luxurious estate in the Polo Club neighborhood of Denver," 12 Sep. 2019 Scafaria validates her heroines from the start by focusing on them as women whose internal struggles and friendships with each other are far more interesting than their obvious physical allure. Beandrea July, The Hollywood Reporter, "'Hustlers': Film Review | TIFF 2019," 8 Sep. 2019 However, as Twitter’s own mobile apps rolled out onto different platforms, text tweeting lost much of its allure — as the company’s user numbers grew, fewer were tweeting via SMS. Rex Crum, The Mercury News, "Twitter clamps down on tweeting via text messages," 5 Sep. 2019 Many longtime congregants were unaware of her national allure until an ESPN documentary crew recorded a training session this spring. Jake Fischer,, "How Red Panda Became the NBA's Favorite Halftime Performer," 28 Aug. 2019 But the area’s spectacular array of staggering landscapes is just one notable element of its exceptional and varied allure. Fortune, "New Zealand’s Hottest Destination Is One You’ve Likely Never Heard Of," 18 Aug. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Statistics for allure

Last Updated

6 Dec 2019

Cite this Entry

“Allure.” The Dictionary, Merriam-Webster Inc., Accessed 9 December 2019.

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Thesaurus: All synonyms and antonyms for allure

Rhyming Dictionary: Words that rhyme with allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

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