allure

verb

al·lure | \ ə-ˈlu̇r

allured; alluring

Definition of allure

(Entry 1 of 2)

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope

allure

noun

Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Choose the Right Synonym for allure

Verb

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb

was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Recent Examples on the Web: Verb

There’s just something less reflexively alluring about the dark screen. — David Pierce, WSJ, "Every Gadget and App Should Have a Dark Mode," 20 Jan. 2019 But one reason those movies are alluring to a wider audience than older women is that their protagonists have the best homes — including kitchens that people would murder for — and the plushest lives money can buy. — Alex Abad-santos, Vox, "Crazy Rich Asians’ crazy rich success could mean more stories about less crazy rich Asian-American people.," 21 Dec. 2018 While the itineraries are jaw dropping, the ship’s shaping up to be alluring too. — Paul Brady, Condé Nast Traveler, "This Incredible New Luxury Expedition Yacht Is Going to Some Out-There Spots," 1 Aug. 2018 Building a horse racing empire in a market as large as China is alluring. — Melissa Hoppert And Alexandra Stevenson, New York Times, "China Horse Club Makes a Run for the Roses," 4 May 2018 The idea of a move will no doubt be alluring to Quina - though it could be argued that the chance to play in the English top flight is the biggest pulling force of them all. — SI.com, "Ajax and AC Milan Keeping Tabs on Exciting West Ham Youngster Ahead of Potential Summer Move," 18 Apr. 2018 America, Min could see, was alluring to her mother. — Junot Díaz, The New Yorker, "A Flawless Silence," 17 Apr. 2018 The promise of the Fuze is alluring: a single payment card-sized device that electronically stores data for dozens of other cards. — Dan Goodin, Ars Technica, "Whatever you do, don’t give this programmable payment card to your waiter," 10 Apr. 2018 Loyola Chicago’s 98-year-old chaplain, allured a larger crowd than any coach, player, Brunson or even Oscar Robertson. — Carter Karels, San Antonio Express-News, "Wagner’s heritage, Sister Jean’s presser highlight day as Final Four decends on San Antonio," 30 Mar. 2018

Recent Examples on the Web: Noun

Booming profits are driving a fresh rally in technology shares from New York to Hong Kong, helping boost stock markets and showing the allure of rapidly growing companies even as the global growth outlook dims. — Akane Otani, WSJ, "How Big Tech Has Powered Global Stocks," 10 Mar. 2019 But thanks to Instagram, nostalgia, and the allure of a certain way of life, the A-frame is back and better than ever. — Megan Barber, Curbed, "Affordable A-frame house can be built by just two people," 11 Jan. 2019 The allure of Monument Valley and Antelope Canyon snagged many Americans who would otherwise stick to the coasts for domestic travel in 2018. — Carrie Goldberg, Harper's BAZAAR, "The 19 Best Places to Travel in 2019," 10 Jan. 2019 Despite the dangers, the allure of the speedway proved irresistible. — Jim Ayello, Indianapolis Star, "A.J. Foyt: Scar never healed after seeing friend die in horrific crash at 1958 Indy 500," 21 May 2018 The allure of special certification is most certainly a mirage. — Rachel Epstein, Marie Claire, "8 Parkland Teachers on What They Really Think About Being Armed," 13 Feb. 2019 Indeed, the artist’s body isn’t the only one implicated: The allure of shimmery cosmetics, the redolent scents of the kitchen and garden, the promise of silky cleanliness will evoke yearning in most viewers. — Lori Waxman, chicagotribune.com, "Human desire and exploitation: Don't miss a powerhouse show at the MCA by Otobong Nkanga," 5 July 2018 But since then, the company has courted big name producers with the allure of high budgets and a respected brand. — New York Times, "Apple and Oprah Winfrey Sign a Content Deal," 15 June 2018 The more important lesson in my mind, however, is that studios can’t simply rely on the allure of an intellectual property alone to bring in audiences year after year. — Tasha Robinson, The Verge, "Question Club: Where should Star Wars go after Solo’s box-office disappointment?," 1 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.