al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb For students of style, the Copland film—showing men wearing coats, ties, and hats even when going about their casual rounds—offers alluring hints of everyday formality. Richard Brody, The New Yorker, "A Trove of Old Home Videos from MOMA, Now Available Online," 11 Apr. 2020 The offers are alluring to owners who often operate on the edge and are strapped for cash. Gretchen Morgenson, NBC News, "FTC official: Legal 'loan sharks' may be exploiting coronavirus to squeeze small businesses," 3 Apr. 2020 Her music, nor her brand, are flashy, with Coles instead settling into a career marked by sophisticated, sensual and inventive electronic music that allures whether heard in a sweaty club, a major festival or simply through your headphones. Katie Bain, Billboard, "20 Questions With Maya Jane Coles: The Producer on Her Career Highlights, Love of Hip-Hop & Current Hair Color," 17 Jan. 2020 Bass-baritone Plachetka managed to produce a resplendent timbre while oozing the charisma and guile that make Figaro so alluring a character. Howard Reich,, "Lyric Opera review: A wickedly funny ‘Barber of Seville’ begins season," 29 Sep. 2019 The smell is alive and dead, asphyxiating and alluring all at once., "For three generations, a dim alley in Bangkok’s Chinatown was home to a rice porridge stand opened by an immigrant from southern China. Then, in 2017, the street stall was included in Michelin’s Bangkok edition.," 15 Dec. 2019 Many of those automakers will be able to take advantage of alluring tax incentives that are now being phased out for Tesla because of its head start in the field. Michael Liedtke, USA TODAY, "Tesla's stock soars after company posts surprising $143 million third quarter profit," 26 Aug. 2019 There is something alluring, almost mysterious, in the appearance of fall squashes. Nik Sharma,, "Brown Kitchen: Squash does double duty in savory and sweet recipes," 22 Nov. 2019 But because Snitker has essentially spent his whole career in the Braves organization, managing teams at all levels of their farm system, there is nothing particularly alluring about him. Dan Wolken, USA TODAY, "Braves manager Brian Snitker's huge risk pays off in Game 2 win vs. Cardinals," 5 Oct. 2019 Recent Examples on the Web: Noun With its surplus of low-wage jobs in the service and tourism industries, Bexar County lacks the allure of its urban cousins. Greg Jefferson,, "Jefferson: S.A. and Austin perfect together? Believe it," 29 May 2020 While hedge funds might find digital tokens appealing due to their high volatility, that allure alone doesn’t form a viable investment rationale, according to Goldman. Vildana Hajric,, "Bitcoiners Go Wild After Goldman Revives Tulip Mania Comparison," 27 May 2020 Back in March, puzzles took on an unexpected allure (becoming nearly as hard to find as toilet paper) when we were all suddenly asked to stay home. Marshall Bright,, "The Best Commuter Bikes To Buy Online (While They’re Still In Stock)," 27 May 2020 The allure of human spaceflight Many of NASA’s exploration and research goals can be achieved using robotic spacecraft today – and much of it is, says Roger Launius, a former chief historian of NASA and author of several books on spaceflight. Eva Botkin-kowacki, The Christian Science Monitor, "Rocketing toward history: Why spaceflight still captivates America," 26 May 2020 These native allures have mostly flown under the tourist radar. National Geographic, "See the Full Archive," 26 May 2020 The Great, for all its outrageous humor, recognizes the disturbing allure of such thinking. Shirley Li, The Atlantic, "What The Great Reveals About Trump’s Pandemic Denial," 21 May 2020 Back in 2008, in the midst of another historic recession, the writer Sady Doyle offered up her own reflections on the false allure of the status quo. Sarah Todd, Quartz at Work, "An economist’s rule for making tough life decisions," 21 May 2020 The allure of Airbnb Since its founding in 2008, Airbnb has metastasized into an industry-disrupting juggernaut, encompassing more than 3 million hosts and 7 million listings worldwide. Ashlea Halpern, Condé Nast Traveler, "How Airbnb Could Change After the Pandemic—For the Better," 20 May 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Statistics for allure

Last Updated

23 May 2020

Cite this Entry

“Allure.” Dictionary, Merriam-Webster, Accessed 7 Jun. 2020.

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Thesaurus: All synonyms and antonyms for allure

Rhyming Dictionary: Words that rhyme with allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

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