allure

verb
al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope

allure

noun

Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure

Verb

allurement \ ə-​ˈlu̇r-​mənt How to pronounce allure (audio) \ noun

Choose the Right Synonym for allure

Verb

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web: Verb For students of style, the Copland film—showing men wearing coats, ties, and hats even when going about their casual rounds—offers alluring hints of everyday formality. Richard Brody, The New Yorker, "A Trove of Old Home Videos from MOMA, Now Available Online," 11 Apr. 2020 The offers are alluring to owners who often operate on the edge and are strapped for cash. Gretchen Morgenson, NBC News, "FTC official: Legal 'loan sharks' may be exploiting coronavirus to squeeze small businesses," 3 Apr. 2020 Her music, nor her brand, are flashy, with Coles instead settling into a career marked by sophisticated, sensual and inventive electronic music that allures whether heard in a sweaty club, a major festival or simply through your headphones. Katie Bain, Billboard, "20 Questions With Maya Jane Coles: The Producer on Her Career Highlights, Love of Hip-Hop & Current Hair Color," 17 Jan. 2020 Bass-baritone Plachetka managed to produce a resplendent timbre while oozing the charisma and guile that make Figaro so alluring a character. Howard Reich, chicagotribune.com, "Lyric Opera review: A wickedly funny ‘Barber of Seville’ begins season," 29 Sep. 2019 The smell is alive and dead, asphyxiating and alluring all at once. BostonGlobe.com, "For three generations, a dim alley in Bangkok’s Chinatown was home to a rice porridge stand opened by an immigrant from southern China. Then, in 2017, the street stall was included in Michelin’s Bangkok edition.," 15 Dec. 2019 Many of those automakers will be able to take advantage of alluring tax incentives that are now being phased out for Tesla because of its head start in the field. Michael Liedtke, USA TODAY, "Tesla's stock soars after company posts surprising $143 million third quarter profit," 26 Aug. 2019 There is something alluring, almost mysterious, in the appearance of fall squashes. Nik Sharma, SFChronicle.com, "Brown Kitchen: Squash does double duty in savory and sweet recipes," 22 Nov. 2019 But because Snitker has essentially spent his whole career in the Braves organization, managing teams at all levels of their farm system, there is nothing particularly alluring about him. Dan Wolken, USA TODAY, "Braves manager Brian Snitker's huge risk pays off in Game 2 win vs. Cardinals," 5 Oct. 2019 Recent Examples on the Web: Noun The allure of a beautiful face has been the inspiration of countless poems throughout history. Lakshmi Gandhi, NBC News, "12 queer and trans poets to read for National Poetry Month," 30 Apr. 2021 The allure of a 6-5, 310-pound interior disruptor who led the Crimson Tide in sacks (eight) is clear, particularly after his dominant play down the stretch and in the national championship game. Michael Middlehurst-schwartz, USA TODAY, "Five NFL draft prospects who could slide out of the first round," 27 Apr. 2021 But the allure is incredibly strong; as Midencé notes, selling just one $200 plant to an American on the internet can yield several months’ of wages. Tracey Lindeman, Fortune, "Plants, plants, plants: The social media plant craze," 22 Apr. 2021 The allure of listing directly is fewer fees paid to bankers and more control over setting the stock price. Paul R. La Monica, CNN, "IPO vs SPAC vs direct listing: Explaining Wall Street's hot trends," 13 Apr. 2021 Federico Fellini once said that the allure of Rome is that every corner feels like a private apartment and everyone, no matter their creed or provenance, feels at home. Spencer Bailey, Town & Country, "Positano in Rome: How Le Sirenuse's Owners Entertain at Home," 28 Mar. 2021 Playlists written in pencil could be erased and rewritten as a predilection for the Pretenders gave way to the allure of the Allman Brothers Band. Mike Kerrigan, WSJ, "C-120 Cassettes Taught Me Econ 101," 26 Mar. 2021 The allure of Jensen potentially taking the Utes job was obvious. Josh Newman, The Salt Lake Tribune, "Utah basketball coach search back to Square One after Utah Jazz assistant and former Ute Alex Jensen decides to stay put," 25 Mar. 2021 Baylor’s play and Chick Hearn’s narration were the introduction to the allure of the NBA to the city. Dan Woike, Los Angeles Times, "Gail Goodrich blames Elgin Baylor for a Lakers poker ban: ‘He’d take all our money’," 23 Mar. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure

Verb

15th century, in the meaning defined above

Noun

1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Time Traveler for allure

Time Traveler

The first known use of allure was in the 15th century

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Statistics for allure

Cite this Entry

“Allure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/allure. Accessed 6 May. 2021.

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More Definitions for allure

allure

noun

English Language Learners Definition of allure

: power to attract : a quality that attracts people

allure

verb
al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.

allure

noun

Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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Comments on allure

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