al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope



Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

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Other Words from allure


allurement \ ə-​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure


attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence


was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Recent Examples on the Web: Verb

Bradley Tusk, an Uber investor who previously served as a political strategist for the company, said the tech industry was alluring for departing Obama officials in the wake of the financial crisis. Faiz Siddiqui, Anchorage Daily News, "California Senate passes bill that has divided Democrats over the future of Uber and Lyft drivers," 11 Sep. 2019 There’s something undeniably alluring about dark, full lashes that make your eyes pop. Braelyn Wood,, "This Mascara Makes My Lashes Look so Incredible That I've Been Using it For 8 Years," 16 July 2019 Extra quotas of beef, dairy or pork are also alluring for America, which is negotiating with the EU too. The Economist, "A new trade deal has FOMO as its secret sauce," 5 July 2019 This pastoral region of Italy, beloved by tourists, is alluring because of its uniquely beautiful landscape, its fine food and wine, and its stubborn adherence to tradition. Glenn Rifkin,, "How Italy’s agriturismo movement gave rise to The Isabella Experience," 18 June 2019 Luxury fashion houses use such narratives to paint a three-dimensional world—and a lifestyle—that’s alluring to consumers, while giving the institution an identity not tied to any one creative director. Tanisha C. Ford, The Atlantic, "The Radical Fashion Roots of Rihanna’s Fenty Line," 7 June 2019 Picasso’s Maar—fractured, alluring, raging, weeping—can seem like the culmination of decades of his artistic experimentation. J.s. Marcus, WSJ, "Dora Maar’s Surreal Visions," 24 May 2019 Indonesia’s Bali—an island in equal parts alluring and overrun—might prompt some travelers to want to get away from their getaway. Travis Levius, Vogue, "Chasing Komodo Dragons on Indonesia’s Latest Super Yacht," 26 Apr. 2019 There’s just something less reflexively alluring about the dark screen. David Pierce, WSJ, "Every Gadget and App Should Have a Dark Mode," 20 Jan. 2019

Recent Examples on the Web: Noun

Part of the allure is the rapid growth of the market for alternative proteins. Sarah Min, CBS News, "Food giants Tyson, Hormel, Kellogg's and Kroger all want bigger bite of fake-meat market," 6 Sep. 2019 Jay Jones writes about a camel ranch about an hour north of the Strip where your surroundings suggest Mongolia and camel treks and rides are part of the allure. Los Angeles Times, "Escapes: Beyond Barcelona lies the Spain you should know," 29 Aug. 2019 Since the entire movie is about secrets and how people change, a few hanging questions seemed to be part of the film’s allure. Julie Washington,, "Michelle Williams, Julianne Moore shine in ‘After the Wedding’: Review," 27 Aug. 2019 Part of the allure of Art Park is the Shades Community Art Project, an exhibit that allows visitors to imprint their hands on the barren walls of the old shed. Andrea Perez Balderrama, Detroit Free Press, "Eastern Market's Art Park repurposes unused lot as space for community," 18 July 2019 Los Angeles was too expensive, but Orange County held a certain allure. Daily Pilot, "New Costa Mesa club seeks to electrify O.C.'s queer nightlife scene," 13 Sep. 2019 But the quest to translate celebrity allure into cold, hard votes seems almost irresistible. New York Times, "What Can a Star Like Cardi B Do for a Politician Like Sanders?," 11 Sep. 2019 After those pioneers came singers of greater virtuosity and tonal allure: René Jacobs, James Bowman, Andreas Scholl, Bejun Mehta. Rebecca Mead, The New Yorker, "A Millennial Countertenor’s Pop-Star Appeal," 15 July 2019 It is romanticized onscreen in shows like Mad Men, even given a certain glamour, an allure. Joel Lewin, Quartz, "There’s no such thing as a “functioning alcoholic”," 5 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of allure


15th century, in the meaning defined above


1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

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Dictionary Entries near allure


all up

all-up weight





Statistics for allure

Last Updated

11 Oct 2019

Look-up Popularity

Time Traveler for allure

The first known use of allure was in the 15th century

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More Definitions for allure



English Language Learners Definition of allure

: power to attract : a quality that attracts people


al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.



Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

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More from Merriam-Webster on allure

Rhyming Dictionary: Words that rhyme with allure

Thesaurus: All synonyms and antonyms for allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

Comments on allure

What made you want to look up allure? Please tell us where you read or heard it (including the quote, if possible).


to wander slowly or to speak indistinctly

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