semblance

impersonation, performance, portrayal

image, persona

appearance, color, gloss

camouflage, cloak

affectation, deceit, deception, dissembling, dissimulation, double-dealing, duplicity, fakery, fraud, guile

betrayal, double cross, faithlessness, falseness, falsity, infidelity, perfidy, treachery, treason, unfaithfulness

excuse, pretext

air, effect, impression

hint, implication, insinuation, resemblance, suggestion

affectation, demonstration, display, fiction, image, imitation, imposture, likeness, make-believe (also make-belief), pose, pretense (or pretence), representation, simulation

cloak, disguise, exterior, facade (also façade), front, gloss, mask, masquerade, patina, Potemkin village, shape, shell, surface, veneer