facade

1 a forward part or surface all of the stores in the mall have facades that are in keeping with the style of a 19th-century American village Synonyms exterior, front (also façade), face, forehead, forepartRelated Words outside, skin, surface, veneerNear Antonyms innards, inside, interiorAntonyms back, rear, rearward, reverse

2 a display of emotion or behavior that is insincere or intended to deceive his interest in acting is just a facade—he joined the drama club to meet girls Synonyms act, airs, charade, disguise, masquerade (also façade), front, guise, playacting, pose, pretense (or pretence), put-on, semblance, showRelated Words impersonation, performance, portrayal; image, persona; appearance, color, gloss; camouflage, cloak; affectation, deceit, deception, dissembling, dissimulation, double-dealing, duplicity, fakery, fraud, guile; betrayal, double cross, faithlessness, falseness, falsity, infidelity, perfidy, treachery, treason, unfaithfulness; excuse, pretextNear Antonyms bluntness, candidness, candor, directness, forthrightness, frankness, openheartedness, outspokenness, plainspokenness, sincerity, straightforwardness; artlessness, genuineness, naïveté (also naivete or naiveté)

3 a deceptively attractive external appearance the company's facade of success collapsed when it was revealed that its financial officers had been cooking the books for years Synonyms gloss (also façade), veneer, window dressingRelated Words cotton candy, fluff, tinsel; fig leaf; charade, front, guise, masquerade, pose, semblance, show