publication

book, tome, volume

bulletin, diurnal, gazette, journal, mag, magazine, newspaper, organ, paper, periodical, rag, review, serial, zine

hardback, hardcover, paperback, paperbound, pocket book, pocket edition, softback, softcover, trade book, trade edition

folio, quarto

guidebook, handbook, how-to, instructions, manual

cyclopedia (also cyclopaedia), dictionary, encyclopedia

monograph, primer, text, textbook, tract, treatise

novel, novelette, pulp

album, almanac, anthology, casebook, chapbook, comic book, nonbook, omnibus, picture book

composition, number, opus, piece, work

collectanea, compendium, compilation, florilegium, miscellany, reader

brochure, circular, flyer (also flier), folder, leaflet, pamphlet

dodger, flysheet, handbill, handout, throwaway

advertisement, catalog (or catalogue), shopper

annual, bimonthly, biweekly, daily, monthly, quarterly, semimonthly, semiweekly, triweekly, weekly, yearbook

digest, little magazine

fanzine

pictorial, slick

broadside, edition, extra, sheet, supplement, tab, tabloid

newsletter, newsmagazine, newsweekly

banner, bill, billboard, placard, poster, sign

pronouncement, release

ad, commercial, message, plug, promotion, spot, word

broadcast, dispatch, newscast, report, story

ink [slang], testimonial, write-up

coming out, issuing, publishing, putting out, release

printing, production, manufacture

syndication

broadcasting, circulation, dissemination, distribution

propagation, spread, transmission

advertising, announcement, annunciation, communication, declaration, enunciation, notification, proclamation, promotion, promulgation, propaganda, publicity

advent, appearance, arrival, debut (also début), emergence