newscast

broadcast, cablecast, telecast

ad, advert [chiefly British], advertisement, announcement, bulletin, communiqué, notice, notification, posting, release

broadside, brochure, circular, flyer (also flier), fly sheet, gazette [British], handbill, handout

bill, billboard, placard, playbill, poster, show bill, sign

advertising, billing, blurb, come-on, commercial, message, pitch, plugola, spot, word

communication, dispatch, report

annunciation, declaration, edict, proclamation, promulgation, pronouncement, pronunciamento, rescript, signification

ballyhoo, boost, buildup, campaign, plug, promo, promotion, propaganda, publicity