1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
Many analysts say that the price tag would be much higher once congressional gimmicks, aimed at disguising the cost, are stripped out.
—
Laurent Belsie, Christian Science Monitor, 18 June 2025
Make Customers Feel Seen With Insider-Style Perks Rewards aren’t a gimmick.
—Expert Panel®, Forbes.com, 30 June 2025
Senate Republicans also employ a flawed accounting gimmick to minimize its apparent cost.
—Linda J. Bilmes, The Conversation, 25 June 2025
The internet is divided over a recent marketing gimmick involving Sydney Sweeney, who, in collaboration with the men's personal care company Dr. Squatch, authorized the creation and sale of bars of soap containing, among other things, her bathwater.
—Charles Trepany, USA Today, 18 June 2025
See All Example Sentences for gimmick
Laurent Belsie, Christian Science Monitor, 18 June 2025
Make Customers Feel Seen With Insider-Style Perks Rewards aren’t a gimmick.
—Expert Panel®, Forbes.com, 30 June 2025
Senate Republicans also employ a flawed accounting gimmick to minimize its apparent cost.
—Linda J. Bilmes, The Conversation, 25 June 2025
The internet is divided over a recent marketing gimmick involving Sydney Sweeney, who, in collaboration with the men's personal care company Dr. Squatch, authorized the creation and sale of bars of soap containing, among other things, her bathwater.
—Charles Trepany, USA Today, 18 June 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
The scammers could also use your account to scam others out of money with the same verification ruse for passengers and drivers.—
Suzanne Blake,
MSNBC Newsweek,
8 July 2025
-
The elaborate ruse was likely an effort to steal cryptocurrency, which Lazarus has become known for.—
Michael Kan,
PC Magazine,
19 June 2025
Noun
-
Now is a great time to treat yourself to a new gadget that'll make life a lot easier.—
Jessica Kasparian,
SELF,
9 July 2025
-
Certainly, every electronic gadget in your home and car contains copper.—
Jim Edwards,
Fortune,
9 July 2025
Noun
-
The show began without a hitch, but about 20 to 25 minutes later, there were whispers of confusion, then a panicked commotion.—
Jordan Friedman,
Smithsonian Magazine,
3 July 2025
-
Priyanka's promo for Heads of State appears to have gone off without a hitch otherwise.—
Starr Bowenbank,
People.com,
2 July 2025
Noun
-
In the film, Superman comes under suspicion by the public and the government over his Kryptonian heritage thanks to a scheme by tech billionaire Luthor to push Superman out of the way of his grand plans to expand his criminal enterprise worldwide.—
Tim Lammers,
Forbes.com,
11 July 2025
-
Two sources told Reuters he was suspected of being involved in a scheme to embezzle millions of dollars earmarked for border defenses.—
Clare Sebastian,
CNN Money,
11 July 2025
Noun
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And Marcus Wheatland, known as the doctor of the swells, was a medical practitioner and a pioneer of X-rays as a diagnostic tool.—
Olivia B. Waxman,
Time,
8 July 2025
-
The response was immediate: many believed the artifact resembled the base of a Clovis point—a distinctive stone tool crafted by Paleoindian peoples more than 12,000 years ago.—
Michael Barnes,
Austin American Statesman,
7 July 2025
Noun
-
Some of the region's most prolific developers, architects, construction firms and more risk losing work if developers can't use tax credits to bring derelict buildings back to life.—
Sydney Franklin,
The Enquirer,
5 July 2025
-
The discovery comes as fears of a serial killer lurking in the community’s midst continue to loom over the area, with local authorities continuing to downplay the risk.—
Julia Bonavita,
FOXNews.com,
5 July 2025
Noun
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One trick to capture slugs is to lay a board down next to a row crop and check the underside in the morning to gather the slugs.—
Tom MacCubbin,
The Orlando Sentinel,
5 July 2025
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Truth is, finding universal tips and tricks for keeping your cortisol levels stable first thing in the morning and when leaving the house is tough.—
Ana Morales,
Vogue,
5 July 2025
Noun
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The consultancy cited the lack of C-suite sponsorship, as well as challenges around data readiness and process redesign among the pitfalls.—
Clint Boulton,
Forbes.com,
8 July 2025
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That includes the pitfalls of fame as speculation swirls around a personal life he’s always kept extremely close to the vest.—
Paul Dehner Jr,
New York Times,
7 July 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 18 Jul. 2025.
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