1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
Lio is completely insane these days, and has actually made the most out of his Blackheart gimmick.
—
Alfred Konuwa, Forbes.com, 24 May 2026
According to Massenburg, what the world often misunderstands is that neo-soul was never created as a gimmick for commerce.
—Datwon Thomas, VIBE.com, 22 May 2026
But Levy believes Off Campus’ unique perspective lies in its college setting, which was no gimmick designed to create distance between the two projects.
—Ct Jones, Rolling Stone, 22 May 2026
The deficits were papered over with a series of short-term fixes, including loans and accounting gimmicks.
—Dan Walters, Mercury News, 19 May 2026
See All Example Sentences for gimmick
Alfred Konuwa, Forbes.com, 24 May 2026
According to Massenburg, what the world often misunderstands is that neo-soul was never created as a gimmick for commerce.
—Datwon Thomas, VIBE.com, 22 May 2026
But Levy believes Off Campus’ unique perspective lies in its college setting, which was no gimmick designed to create distance between the two projects.
—Ct Jones, Rolling Stone, 22 May 2026
The deficits were papered over with a series of short-term fixes, including loans and accounting gimmicks.
—Dan Walters, Mercury News, 19 May 2026
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
As Paula finally reaches Detective Gonzalez and excitedly chatters about her wire transfer ruse, the wry officer isn’t amused.—
Erin Qualey,
Vulture,
29 May 2026
-
Sunday outsmarted Adam and Hannah with a ruse at Tribal Council.—
Dalton Ross,
Entertainment Weekly,
22 May 2026
Noun
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The cordless cleaning gadget has powerful suction that cleans hardwood floors and carpets with ease.—
Madeline Merinuk,
PEOPLE,
30 May 2026
-
But while Batman tends to save lives with a plethora of gadgets and advanced combat techniques, the actor playing him wound up needing nothing more than the good old-fashioned Heimlich maneuver.—
Skyler Trepel,
Entertainment Weekly,
30 May 2026
Noun
-
Things do not go down without a hitch, despite Hollis’s exceptional menu planning and hosting abilities.—
Alessandra Codinha,
InStyle,
3 June 2026
-
Legal glitches and hitches will eventually be found when AI laws are passed without suitable scrutiny and analysis.—
Lance Eliot,
Forbes.com,
30 May 2026
Noun
-
Rozier was arrested in October along with former NBA player Damon Jones, who pleaded guilty last month for his role in schemes to defraud major sportsbooks including DraftKings and FanDuel.—
Rebecca Boone,
Fortune,
29 May 2026
-
The storage scheme is no slouch, either.—
John Burek,
PC Magazine,
29 May 2026
Noun
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The awards and their accompanying speeches are the best promotional tools potential winners have in their arsenal, especially in an era when Broadway economics have gotten crazier by the year.—
Jason P. Frank,
Vulture,
8 June 2026
-
The tool, which uses artificial intelligence, could be deployed at airports to bolster wildlife enforcement efforts, the researchers say.—
Jackie Flynn Mogensen,
Scientific American,
7 June 2026
Noun
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The conflict in the Middle East has posed a severe risk to the Indian economy, as energy supply disruptions have inflated the country's import bill, piling pressure on the rupee that has already been hit by record foreign investor outflows.—
Priyanka Salve,
CNBC,
5 June 2026
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The resulting harm and risks fall on everyone whose lives are shaped by AI systems.—
Michael Gregory,
The Conversation,
4 June 2026
Noun
-
And are there any tips and tricks for planning and executing the perfect anti-aging trip?—
Alessandra Signorelli,
Vogue,
29 May 2026
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Since Hathaway's viral video, people have posted themselves doing her trick, sometimes to shocking results.—
Charles Trepany,
USA Today,
29 May 2026
Noun
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The Bruins’ success in the batter’s box also has helped raise the tide of a team that could’ve fallen into many pitfalls.—
Liana Handler,
Los Angeles Times,
1 June 2026
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Even then, the finale’s other and perhaps more glaring pitfall is an uneven perspective.—
Rafaela Bassili,
Vulture,
1 June 2026
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 8 Jun. 2026.
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