Synonyms of gimmick

gimmick

noun

1

as in ruse

a clever often underhanded means to achieve an end

that free dinner is just a sales gimmick to get you to listen to their sales pitch

Synonyms & Similar Words

• ruse
• scheme
• trick
• device
• ploy
• stratagem
• gambit
• dodge
• jig
• flimflam
• knack
• sleight
• shenanigan
• juggle
• bluff
• wile
• fetch
• deception
• artifice
• sleight of hand
• trickery
• play
• hoax
• subterfuge
• feint
• cunning
• fakery
• jugglery
• end run
• chicanery
• swindling
• swindle
• cheating
• duplicity
• sham
• legerdemain
• dupery
• fraud
• gaff
• skulduggery
• cozenage
• blind
• skullduggery
• crookery
• craft
• smoke screen
• front

2

as in gadget

an interesting and often novel device with a practical use

a car equipped with a parking spot locator and other neat gimmicks

Synonyms & Similar Words

• gadget
• tool
• contraption
• gizmo
• contrivance
• accessory
• mechanism
• innovation
• appliance
• widget
• trick
• jigger
• instrument
• invention
• gismo
• implement
• ingenuity
• utensil
• adjunct
• thingamajig
• doohickey
• dingus
• thingamabob
• doodad
• thingummy
• accessary
• hickey
• hootenanny
• thingumajig

3

as in hitch

a danger or difficulty that is hidden or not easily recognized

the deal sounds too good to be true, so make sure there aren't any gimmicks

Synonyms & Similar Words

• hitch
• gotcha
• pitfall
• kicker
• snag
• joker
• risk
• catch
• booby trap
• land mine
• catch-22
• decoy
• trap
• surprise
• trip wire
• bomb
• bait
• snare
• hazard
• bombshell
• web
• lure
• peril
• surprize