Synonyms and Antonyms of gimmick
1 a clever often underhanded means to achieve an end that free magazine subscription they offer is just a sales gimmick to get you to buy their product Synonyms of gimmick artifice, device, dodge, fetch, flimflam, gambit, trick, jig, juggle, knack, play, ploy, scheme, shenanigan, sleight, stratagem, wileWords Related to gimmick bluff, end run, feint; cheating, chicanery, cozenage, craft, crookery, cunning, deception, dupery, duplicity, fakery, jugglery, legerdemain, skulduggery (or skullduggery), subterfuge, swindling, trickery; fraud, gaff, hoax, sham, swindle; blind, front, smoke screen
2 an interesting and often novel device with a practical use a laptop equipped with a carrying handle and other neat gimmicks Synonyms of gimmick appliance, contraption, contrivance, gadget, gizmo (also gismo), jigger, widgetWords Related to gimmick implement, instrument, tool, utensil; ingenuity, innovation, invention; accessory (also accessary), adjunct; mechanism, trick; dingus, doodad, doohickey, hickey, hootenanny [chiefly dialect], thingamabob, thingamajig (or thingumajig), thingummy
3 a danger or difficulty that is hidden or not easily recognized the deal sounds too good to be true, so make sure there aren't any gimmicks Synonyms of gimmick booby trap, catch, catch-22, pitfall, gotcha, hitch, joker, land mine, snagWords Related to gimmick snare, trap, trip wire, web; hazard, peril, risk; bomb, bombshell, kicker, surprise (also surprize); bait, decoy, lure
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