Thesaurus results for GIMMICK

gimmick

noun

ˈgi-mik

Definition of gimmick

as in ruse

a clever often underhanded means to achieve an end that free dinner is just a sales gimmick to get you to listen to their sales pitch

Synonyms & Similar Words

Relevance

as in gadget

an interesting and often novel device with a practical use a car equipped with a parking spot locator and other neat gimmicks

Synonyms & Similar Words

as in hitch

a danger or difficulty that is hidden or not easily recognized the deal sounds too good to be true, so make sure there aren't any gimmicks

Synonyms & Similar Words

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of gimmick As fashion houses such as Victoria Beckham integrate these tools into their core digital infrastructure, the report’s authors said virtual try-ons are quickly transitioning from a novel gimmick into an absolute commercial necessity. — Arthur Zaczkiewicz, Footwear News, 25 June 2026 My dad was a firefighter, so his whole gimmick was to dress as a clown to teach kids fire safety. — Carly Tagen-Dye, PEOPLE, 23 June 2026 But Kane’s continuing NFL fandom is not just a gimmick or a ploy to ‘break America’. — Jack Pitt-Brooke, New York Times, 23 June 2026 Some dismissed it as a gimmick. — Phil Lodico, Fortune, 20 June 2026 See All Example Sentences for gimmick

Recent Examples of Synonyms for gimmick

Noun

But don’t sit at home, doing random tasks for empty nonprofits, believing in the ruse of fulfilling the necessary 200 volunteer hours to get into college.

— Anya Joseph, Mercury News, 8 July 2026
Even before pro-party AI ruses were possible, the Chinese government and its supporters flooded social media with pro-China propaganda and vicious attacks on critics.

— Michael Schuman, The Atlantic, 7 July 2026

Definition of ruse

Noun

Before every project hits the factory floor, a computer analysis calculates every cut and sorts out unforeseen hitches that can bring traditional projects to a halt such as conflicts between plumbing lines and bearing walls, Glenn said.

— Los Angeles Times, Los Angeles Times, 7 July 2026
All six exterior colors are included in the price and a tow hitch comes standard.

— Brooke Crothers, Forbes.com, 4 July 2026

Definition of hitch

Noun

He had been bothered by a hamate injury but offers some impressive tools.

— Kansas City Star, Kansas City Star, 12 July 2026
The measure aims to prevent businesses from offering different prices for shoppers based on personal information that is collected using tracking technology or other surveillance electronic tools, unless the businesses follow certain rules.

— Stephen Hobbs, Sacbee.com, 11 July 2026

Definition of tool

Noun

Many who rely on copper-wire landlines live in remote rural areas, but some also live in the hills and canyons of major metro areas like Los Angeles, where cell and internet service is patchy and the risk of natural disasters is high.

— Jenny Jarvie Follow, Los Angeles Times, 10 July 2026
The goal is to improve inspection quality while reducing the risks associated with labor-intensive maintenance work.

— Aamir Khollam, Interesting Engineering, 10 July 2026

Definition of risk

Noun

Australia responded six minutes later following a trick lineout move involving hooker Brandon Paenga-Amosa throwing to scrumhalf Ryan Lonergan at the front, getting the return pass and starting the movement that finished with him scoring.

— ABC News, ABC News, 11 July 2026
By stop-starting Gvardiol — a trick that lulls defenders into a false sense of security — and then faking to go one way and then the other, Messi found space where there seemed to be none and set up Julian Alvarez for Argentina’s third goal.

— Charlotte Harpur, New York Times, 10 July 2026

Definition of trick

Noun

The tension between the various competing interests is handled with nuance and without taking sides, all while showing both the pitfalls and the wondrous potential of this annual spectacle.

— Stuart Miller, Los Angeles Times, 7 July 2026
The nightcap for this dance party of an album takes an honest look at the unforeseen pitfalls and points where success was not a certainty.

— Craig Jenkins, Vulture, 6 July 2026

Definition of pitfall

Browse Nearby Words

gimmes

gimmick

gimmicked (up)

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Style

“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 15 Jul. 2026.

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Synonyms of gimmick

noun

Example Sentences

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