Synonyms and Antonyms of gimmick

  1. 1 a clever often underhanded means to achieve an end <that free magazine subscription they offer is just a sales gimmick to get you to buy their product> Synonyms artifice, device, dodge, fetch, flimflam, gambit, trick, jig, juggle, knack, play, ploy, scheme, shenanigan, sleight, stratagem, wileRelated Words bluff, end run, feint; cheating, chicanery, cozenage, craft, crookery, cunning, deception, dupery, duplicity, fakery, jugglery, legerdemain, skulduggery (or skullduggery), subterfuge, swindling, trickery; fraud, gaff, hoax, sham, swindle; blind, front, smoke screen

  2. 2 an interesting and often novel device with a practical use <a laptop equipped with a carrying handle and other neat gimmicks> Synonyms appliance, contraption, contrivance, gadget, gizmo (also gismo), jigger, widgetRelated Words implement, instrument, tool, utensil; ingenuity, innovation, invention; accessory (also accessary), adjunct; mechanism, trick; dingus, doodad, doohickey, hickey, hootenanny [chiefly dialect], thingamabob, thingamajig (or thingumajig), thingummy

  3. 3 a danger or difficulty that is hidden or not easily recognized <the deal sounds too good to be true, so make sure there aren't any gimmicks> Synonyms booby trap, catch, catch-22, pitfall, gotcha, hitch, joker, land mine, snagRelated Words snare, trap, trip wire, web; hazard, peril, risk; bomb, bombshell, kicker, surprise (also surprize); bait, decoy, lure

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