1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
The results quickly proved to be more than a gimmick.
—
Cody Stavenhagen, New York Times, 19 June 2025
From the moment Voyager 1 appears on screen, floating in silence, then drifting seemingly out of the theater screen toward the audience, the stereo work adds depth and immersion without ever becoming a gimmick.
—Scott Snowden, Space.com, 18 June 2025
But to make that happen, Lamont and his fellow Democrats in the legislature’s majority launched the fund outside the formal budget and therefore outside the spending cap — an accounting gimmick decried by conservatives.
—Keith M. Phaneuf, Hartford Courant, 17 June 2025
In a city where pizza options continue to grow, Siano’s is a reminder that great pizza doesn’t need gimmicks.
—Tristan Graziano, Charlotte Observer, 16 June 2025
See All Example Sentences for gimmick
Cody Stavenhagen, New York Times, 19 June 2025
From the moment Voyager 1 appears on screen, floating in silence, then drifting seemingly out of the theater screen toward the audience, the stereo work adds depth and immersion without ever becoming a gimmick.
—Scott Snowden, Space.com, 18 June 2025
But to make that happen, Lamont and his fellow Democrats in the legislature’s majority launched the fund outside the formal budget and therefore outside the spending cap — an accounting gimmick decried by conservatives.
—Keith M. Phaneuf, Hartford Courant, 17 June 2025
In a city where pizza options continue to grow, Siano’s is a reminder that great pizza doesn’t need gimmicks.
—Tristan Graziano, Charlotte Observer, 16 June 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
Barriers lifted in advance, Mellor and his French Resistance passengers hurtled through at 80mph leaving guards little chance of spotting the night-time ruse.—
Iain Macauley,
Forbes.com,
5 June 2025
-
The ruse, Smith suggested in her memoir, was employed successfully on at least one occasion.—
Laurie Gwen Shapiro,
New Yorker,
2 June 2025
Noun
-
Now is a great time to treat yourself to a new gadget that'll make life a lot easier.—
Jessica Kasparian,
SELF,
9 July 2025
-
Certainly, every electronic gadget in your home and car contains copper.—
Jim Edwards,
Fortune,
9 July 2025
Noun
-
The show began without a hitch, but about 20 to 25 minutes later, there were whispers of confusion, then a panicked commotion.—
Jordan Friedman,
Smithsonian Magazine,
3 July 2025
-
Priyanka's promo for Heads of State appears to have gone off without a hitch otherwise.—
Starr Bowenbank,
People.com,
2 July 2025
Noun
-
And most recycling schemes are still small-scale, unable to keep up with the sheer volume of cheap and short-use clothing flowing through the system.—
Zoe Bayliss Wong,
Forbes.com,
30 June 2025
-
Galeotti said these schemes can increase the national deficit and threaten the long-term viability of health care for seniors, individuals with disabilities and other citizens who need these programs.—
Jenna Sundel
Hollie Silverman,
MSNBC Newsweek,
30 June 2025
Noun
-
And Marcus Wheatland, known as the doctor of the swells, was a medical practitioner and a pioneer of X-rays as a diagnostic tool.—
Olivia B. Waxman,
Time,
8 July 2025
-
Amazon is dropping deals on tons of outdoor essentials, like string lights, gardening tools, and patio furniture.—
Clara McMahon,
People.com,
7 July 2025
Noun
-
The hurdles at these valuation levels are higher, but optimism about future corporate earnings has improved as economic downside risks have receded.—
Bill Stone,
Forbes.com,
5 July 2025
-
The discovery comes as fears of a serial killer lurking in the community’s midst continue to loom over the area, with local authorities continuing to downplay the risk.—
Julia Bonavita,
FOXNews.com,
5 July 2025
Noun
-
One trick to capture slugs is to lay a board down next to a row crop and check the underside in the morning to gather the slugs.—
Tom MacCubbin,
The Orlando Sentinel,
5 July 2025
-
Truth is, finding universal tips and tricks for keeping your cortisol levels stable first thing in the morning and when leaving the house is tough.—
Ana Morales,
Vogue,
5 July 2025
Noun
-
The consultancy cited the lack of C-suite sponsorship, as well as challenges around data readiness and process redesign among the pitfalls.—
Clint Boulton,
Forbes.com,
8 July 2025
-
That includes the pitfalls of fame as speculation swirls around a personal life he’s always kept extremely close to the vest.—
Paul Dehner Jr,
New York Times,
7 July 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 13 Jul. 2025.
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