Definition of gimmick
1 a
: a mechanical device for secretly and dishonestly controlling gambling apparatus
b
: an ingenious or novel mechanical device : gadget
2 a
: an important feature that is not immediately apparent : catch
- … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.
- —Robert L. Heilbroner
b
: an ingenious and usually new scheme or angle
- Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.
- —James Poniewozik
c
: a trick or device used to attract business or attention
- a marketing gimmick
