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gimmick

noun gim·mick \ ˈgi-mik \
Updated on: 23 Nov 2017

Definition of gimmick

1 a : a mechanical device for secretly and dishonestly controlling gambling apparatus
b : an ingenious or novel mechanical device : gadget
2 a : an important feature that is not immediately apparent : catch
  • … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.
  • —Robert L. Heilbroner
b : an ingenious and usually new scheme or angle
  • Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.
  • —James Poniewozik
c : a trick or device used to attract business or attention
  • a marketing gimmick

gimmicky

play \ˈgi-mi-kē\ adjective

Examples of gimmick in a Sentence

  1. The proposal to cut taxes was just an election gimmick to win votes.

  2. that free magazine subscription they offer is just a sales gimmick to get you to buy their product

Recent Examples of gimmick from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmick.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Origin and Etymology of gimmick

origin unknown


2

gimmick

verb

Definition of gimmick

transitive verb
1 : to alter or influence by means of a gimmick
2 : to provide with a gimmick often used with up

Origin and Etymology of gimmick


GIMMICK Defined for English Language Learners

gimmick

noun

Definition of gimmick for English Language Learners

  • : a method or trick that is used to get people's attention or to sell something


GIMMICK Defined for Kids

gimmick

noun gim·mick \ ˈgi-mik \

Definition of gimmick for Students

: a method or trick used to get people's attention or to sell something


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