Definition of gimmick
(Entry 1 of 2)
1a
: a mechanical device for secretly and dishonestly controlling gambling apparatus
b
: an ingenious or novel mechanical device : gadget
2a
: an important feature that is not immediately apparent : catch
… few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.— Robert L. Heilbroner
b
: an ingenious and usually new scheme or angle
Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.— James Poniewozik
c
: a trick or device used to attract business or attention
a marketing gimmick
gimmick
verb
gimmicked; gimmicking; gimmicks
Definition of gimmick (Entry 2 of 2)
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Merriam-Webster unabridged
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Time Traveler for gimmick
The first known use of gimmick was in 1908
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