gim·mick·ery
variants:
or gimmickry \
-k(ə)rē 
, -ri
\
, -ri
\
plural -es
Definition of gimmickery
1
: an array or profusion of gimmicks
carried an incomprehensible mass of miniature coils … and other electronic gimmickry — New York Times
2
: use of gimmicks
without resorting to gimmickery
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“Gimmickery.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickery. Accessed 18 Aug. 2022.
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Time Traveler for gimmickery
The first known use of gimmickery was in 1948
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