SINCE 1828
gimmickery
noun
gim·mick·ery
variants:
or gimmickry \ -k(ə)rē , -ri \
plural -es
Definition of gimmickery
1
: an array or profusion of gimmicks
carried an incomprehensible mass of miniature coils … and other electronic gimmickry — New York Times
2
: use of gimmicks
without resorting to gimmickery
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