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gimmickery

noun
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gim·​mick·​ery
variants: or gimmickry \ -​k(ə)rē , -​ri \
plural -es

Definition of gimmickery

1 : an array or profusion of gimmicks carried an incomprehensible mass of miniature coils … and other electronic gimmickry — New York Times
2 : use of gimmicks without resorting to gimmickery

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First Known Use of gimmickery

1948, in the meaning defined at sense 1

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Cite this Entry

“Gimmickery.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickery. Accessed 3 Jun. 2020.

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