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gimmickery

noun gim·mick·ery
variants: or gimmickry \-k(ə)rē, -ri\

Definition of gimmickery

plural -es
1 :an array or profusion of gimmicks
  • carried an incomprehensible mass of miniature coils … and other electronic gimmickry
  • —New York Times
2 :use of gimmicks
  • without resorting to gimmickery

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First Known Use of gimmickery

1948

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