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gimmickery

noun
gim·​mick·​ery
variants: or gimmickry \-​k(ə)rē, -​ri \
plural -es

Definition of gimmickery 

1 : an array or profusion of gimmicks carried an incomprehensible mass of miniature coils … and other electronic gimmickry — New York Times

2 : use of gimmicks without resorting to gimmickery

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First Known Use of gimmickery

1948, in the meaning defined at sense 1

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Dictionary Entries near gimmickery

gimmel

gimmer

gimmick

gimmickery

gimmickry

gimp

gim peg

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The first known use of gimmickery was in 1948

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