gim·​mick·​ry | \ ˈgi-mi-krē How to pronounce gimmickry (audio) \
plural gimmickries

Definition of gimmickry

: an array or profusion of gimmicks also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype

Recent Examples on the Web

If his tactics sound like gimmickry, Mr. Daly disagrees. Christina Rexrode, WSJ, "Meet the CEO of ‘America’s Most Exciting Bank’—at Least as He’s Branded It," 13 July 2018 The offense is extreme, having navigated a fine line over the last quarter-century between gimmickry and innovation. Scott Cacciola, New York Times, "Come Watch the Warriors-Rockets Series With Us From an Expert’s Couch," 15 May 2018 The whole sequence is a masterclass in editing that walks the fine line between subtlety and gimmickry—every choice feels notable without dominating the storytelling. David Sims, The Atlantic, "Remembering the Cinematic Magic of Anne V. Coates," 10 May 2018 But then my director hat pops on and asks — would the audience find that technical gimmickry distracting? Simon Abrams, The Hollywood Reporter, "Did 'A Quiet Place' Take Enough Risks?," 16 Apr. 2018 The privilege of strolling amid such gimmickry will cost you dearly — $25, in a city heaving with museums that cost nothing. Kyle Smith, National Review, "The Idolatry of Journalism," 9 Feb. 2018 If none of these other options work, the negotiators could always resort to further budget gimmickry. Jim Newell, Slate Magazine, "How the Tax Deal Could Fall Apart," 8 Dec. 2017 But neither the engineering nor the automotive gimmickry was half as impressive as the overall aura of wealth and might that the collection conveyed. Guy Trebay, New York Times, "Ralph Lauren Is Still Behind the Wheel," 9 Sep. 2017 In December, Slate editor Julia Turner described Trump’s focus on saving a small number of jobs at a small number of firms as governing by gimmickry. Torie Bosch, Slate Magazine, "He wants praise for letting the Afghan girls’ robotics team into the United States. We shouldn’t give it to him.," 13 July 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmickry.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of gimmickry

1948, in the meaning defined above

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Dictionary Entries near gimmickry






gim peg

gimp nail

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Time Traveler for gimmickry

The first known use of gimmickry was in 1948

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English Language Learners Definition of gimmickry

disapproving : the use of gimmicks

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