gimmickry

noun
gim·​mick·​ry | \ ˈgi-mi-krē How to pronounce gimmickry (audio) \
plural gimmickries

Definition of gimmickry

: an array or profusion of gimmicks also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web Republicans have dismissed the package, which also includes a one-year suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers, as election-year gimmickry. Jeremy Gorner, Chicago Tribune, 24 June 2022 An example is Greece, which in 1992 used large amounts of financial gimmickry to claim compliance originally, then often fell into clear violation. Daniel Markind, Forbes, 21 June 2022 Follow the science rather than political gimmickry. WSJ, 9 May 2022 Republicans have dismissed the package — which also includes a 12-month suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers — as election-year gimmickry. Dan Petrella, Chicago Tribune, 19 May 2022 The risk for Biden is that the budget ploy is likely to prompt complaints of gimmickry. Justin Sink, Bloomberg.com, 26 Mar. 2022 This gimmickry hides the true cost, which the Congressional Budget Office says is $4.7 trillion, not the $2.4 trillion advertised, with the difference added to the national debt. Karl Rove, WSJ, 26 Jan. 2022 To his credit, mentions of his co-parenting wins come and go throughout the album, one mere minutes shorter than its predecessor though freed from its extraneous Side A/Side B gimmickry. Gary Suarez, EW.com, 7 Sep. 2021 Some might prefer a more conventional narrative — the story surely is interesting enough without such gimmickry. BostonGlobe.com, 30 July 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmickry.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of gimmickry

1948, in the meaning defined above

Learn More About gimmickry

Time Traveler for gimmickry

Time Traveler

The first known use of gimmickry was in 1948

See more words from the same year

Dictionary Entries Near gimmickry

gimmickery

gimmickry

gimp

See More Nearby Entries 

Statistics for gimmickry

Last Updated

28 Jun 2022

Cite this Entry

“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 28 Jun. 2022.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon

WORD OF THE DAY

Test Your Vocabulary

Which Word Does Not Belong?

  • one green toy robot amidst many red toy robots
  • Which of these words does not mean "nonsense"?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Universal Daily Crossword

A daily challenge for crossword fanatics.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!