gim·​mick·​ry | \ ˈgi-mi-krē How to pronounce gimmickry (audio) \
plural gimmickries

Definition of gimmickry

: an array or profusion of gimmicks also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web His verses were punctuated with growls and barks, yet his art was far too earnest for these elements to scan as gimmickry. David Drake, Rolling Stone, "DMX, Rapper Who Blended Aggressive Menace With Emotional Sincerity, Dead at 50," 9 Apr. 2021 For me, Milly’s illness is a heartbreaking conceit that has little in common with the gimmickry of Jennifer Egan’s PowerPoint slides. The New Yorker, "The Mail," 30 Nov. 2020 While Wall Street typically measures company performance by studying earnings per share, Buffett looks for strong and consistent return on equity that is achieved without excess leverage or accounting gimmickry. Charles Rotblut, Forbes, "Never Bet Against America: Buffett’s Screening Strategy," 11 Mar. 2021 His great strength as a critic was his pragmatism, his commitment to assess the performance in front of him on its own terms while casting a skeptical eye at gimmickry. New York Times, "Peter G. Davis, Music Critic of Wide Knowledge and Wit, Dies at 84," 19 Feb. 2021 This is a fine balance; a novelty symbol may too often tip over into gimmickry. Samanth Subramanian, Quartz, "The company that’s LMAO on its way to the stock exchange," 14 Jan. 2021 From such duplicitous beginnings, the idea of gimmickry soon spread. Merve Emre, The New Yorker, "Our Love-Hate Relationship with Gimmicks," 9 Nov. 2020 Perhaps the earliest accusation of literary gimmickry was made by Samuel Johnson. Merve Emre, The New Yorker, "Our Love-Hate Relationship with Gimmicks," 9 Nov. 2020 Many rock reviewers were unamused by the record, with some accusing the band of gimmickry and unoriginality. Hannah Giorgis, The Atlantic, "The Audacity of Panic! at the Disco’s Debut Album," 30 Sep. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmickry.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of gimmickry

1948, in the meaning defined above

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The first known use of gimmickry was in 1948

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Last Updated

18 Apr 2021

Cite this Entry

“Gimmickry.” Dictionary, Merriam-Webster, Accessed 18 Apr. 2021.

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English Language Learners Definition of gimmickry

disapproving : the use of gimmicks

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