gim·​mick·​ry | \ ˈgi-mi-krē How to pronounce gimmickry (audio) \
plural gimmickries

Definition of gimmickry

: an array or profusion of gimmicks also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web There's a fine line between gimmickry and innovation, of course. Tom Schad, USA TODAY, "'More action, less idle time': Inside the XFL's quest to revamp the rules of pro football," 23 Jan. 2020 In the hands of lesser chefs, these shenanigans would come off as pure gimmickry, and there are times during a meal at the Cube when all the playfulness falls flat. Besha Rodell, New York Times, "The D’Arenberg Cube Is a Zany, Adult Fun House," 9 Feb. 2020 There is a fine line between ingenuity and gimmickry, between novelty and completely unnecessary. Globe Staff,, "NBA and MLB show us what change for the worse looks like," 11 Feb. 2020 But end-of-game gimmickry isn’t the most pressing concern for Bruce Cassidy., "A 3-2 shootout loss to the Islanders was the seventh setback in eight games for the Bruins (21-7-8), in a matchup of the second- and third-best teams in the East.," 20 Dec. 2019 Though one of the most popular composers on the planet, Glass has been a hard sell to the classical-music establishment, and some still willfully dismiss his work as the repetitious gimmickry of a lightweight. Washington Post, "A new leader and new sounds at the Met: Philip Glass’s striking ‘Akhnaten’," 17 Nov. 2019 The play's first section feels attenuated and proves tedious despite the sterling work by the game-for-anything child performers, while the second half falls victim to narrative gimmickry. Frank Scheck, The Hollywood Reporter, "'Make Believe': Theater Review," 16 Aug. 2019 The Sixth Sense might sound like a one-off smash that can’t be replicated, but its popularity is rooted in some of the oldest moviemaking traditions: plot gimmickry, good salesmanship, and genuine quality. David Sims, The Atlantic, "How The Sixth Sense Conquered Hollywood in 1999," 6 Aug. 2019 Aside from such gimmickry supporting bad politics and transportation policy, how much more would that cost to purchase vehicles? Erin Baldassari, The Mercury News, "How to catch carpool cheats: Behind the search to find a better way," 28 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmickry.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of gimmickry

1948, in the meaning defined above

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The first known use of gimmickry was in 1948

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Last Updated

30 Mar 2020

Cite this Entry

“Gimmickry.” Dictionary, Merriam-Webster, Accessed 8 Apr. 2020.

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How to pronounce gimmickry (audio)

English Language Learners Definition of gimmickry

disapproving : the use of gimmicks

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