:a mechanical device for secretly and dishonestly controlling gambling apparatus
:an ingenious or novel mechanical device :gadget
:an important feature that is not immediately apparent :catch
- … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.
- —Robert L. Heilbroner
:an ingenious and usually new scheme or angle
- Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.
- —James Poniewozik
:a trick or device used to attract business or attention