as in practical
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Recent Examples of gimmicky
While outfit recycling isn't new for Kate, the outfit coordination is—the pair are rarely gimmicky.
—
Eve Batey, Vanity Fair, 22 Feb. 2026
There was almost something gimmicky about it, less pure.
—David Aldridge, New York Times, 14 Feb. 2026
Let’s be honest, there’s no shortage of gimmicky kitchen tools out there, and most of us have fallen for one at some point or another.
—Melanie Fincher, Southern Living, 10 Feb. 2026
The rooms Supremely comfy, with no gimmicky surprises — just proper, old-school amenities, the plumpest beds and (16 types of) pillows, and gleaming bathrooms decked in mottled marble.
—Condé Nast, Condé Nast Traveler, 9 Feb. 2026
The music’s dizzying rhythmic variation is skillful and studied enough that its humor can’t be mistaken for gimmicky internet caricature.
—Rae-Aila Crumble, Pitchfork, 26 Jan. 2026
The flying cars and robots might seem gimmicky, but Simon sees them as bets placed on a distant future.
—James Morris, Forbes.com, 17 Jan. 2026
Purists don’t want to see these gimmicky fights become the future of the sport, but when the financial reward of fighting the Jake Paul’s of the world is so high, more professional boxers are bound to want a piece of the pie.
—Ben Church, CNN Money, 20 Dec. 2025
If designed poorly, tartan interiors can occasionally come across as overdone or even gimmicky—like a Christmas catalogue on steroids.
—Cornelia Powers, Vogue, 10 Dec. 2025
Eve Batey, Vanity Fair, 22 Feb. 2026
There was almost something gimmicky about it, less pure.
—David Aldridge, New York Times, 14 Feb. 2026
Let’s be honest, there’s no shortage of gimmicky kitchen tools out there, and most of us have fallen for one at some point or another.
—Melanie Fincher, Southern Living, 10 Feb. 2026
The rooms Supremely comfy, with no gimmicky surprises — just proper, old-school amenities, the plumpest beds and (16 types of) pillows, and gleaming bathrooms decked in mottled marble.
—Condé Nast, Condé Nast Traveler, 9 Feb. 2026
The music’s dizzying rhythmic variation is skillful and studied enough that its humor can’t be mistaken for gimmicky internet caricature.
—Rae-Aila Crumble, Pitchfork, 26 Jan. 2026
The flying cars and robots might seem gimmicky, but Simon sees them as bets placed on a distant future.
—James Morris, Forbes.com, 17 Jan. 2026
Purists don’t want to see these gimmicky fights become the future of the sport, but when the financial reward of fighting the Jake Paul’s of the world is so high, more professional boxers are bound to want a piece of the pie.
—Ben Church, CNN Money, 20 Dec. 2025
If designed poorly, tartan interiors can occasionally come across as overdone or even gimmicky—like a Christmas catalogue on steroids.
—Cornelia Powers, Vogue, 10 Dec. 2025
Recent Examples of Synonyms for gimmicky
Adjective
-
Your 2nd house also supports practical purchases, which is a great reminder to make durable, budget-respectful choices over flashy upgrades.—
Tarot.com,
Hartford Courant,
10 Mar. 2026
-
Gas prices are rising again, and many drivers are looking for practical ways to save money at the pump as costs climb.—
Keith Laing,
USA Today,
10 Mar. 2026
Adjective
-
January 20 – February 18 New ideas connect friends in surprisingly useful ways.—
Tarot.com,
New York Daily News,
6 Mar. 2026
-
The number is most useful as an upper-end benchmark; individual budgets will vary.—
Allison Palmer,
Sacbee.com,
6 Mar. 2026
Adjective
-
Some of this is inevitable — the original cadre of settlers who remember fleeing to the island with the hope of retaking the mainland has all but died off.—
Timothy Nerozzi,
The Washington Examiner,
13 Mar. 2026
-
After all, orchestrating pre-arranged scores is far easier than composing original music from scratch.—
Los Angeles Times,
Los Angeles Times,
13 Mar. 2026
Adjective
-
The plug-ins are convenient but do not replace cPanel's core functionality.—
Gabriel Zamora,
PC Magazine,
8 Mar. 2026
-
They’re also equipped with the brand’s Feel Good Flex outsole, which is ultra-lightweight and bends easily for convenient packing.—
Sophie Dodd,
Travel + Leisure,
8 Mar. 2026
Adjective
-
Where filmmakers from Germany and around the world present their work freely to our endlessly adventurous audiences.—
Melanie Goodfellow,
Deadline,
6 Mar. 2026
-
Gabon This is a beach for the adventurous.—
Melanie van Zyl,
Travel + Leisure,
6 Mar. 2026
Adjective
-
That innovative spirit continued as Bowling grew his food truck into full-fledged restaurants.—
Charlotte Observer,
Charlotte Observer,
10 Mar. 2026
-
Meanwhile, Sesame is an innovative self-pay health care organization with a platform that operates in all 50 states and connects patients directly with doctors, without insurance as a middle-man.—
Anna Moeslein,
Glamour,
9 Mar. 2026
Adjective
-
Of course, the cross-pollination between fashion and design isn’t entirely novel.—
Katherine McGrath,
Vogue,
7 Mar. 2026
-
Of course, any savvy collector recognizes that Monet’s haystacks and Pollack’s action paintings were once novel outliers, too.—
Robert Ross,
Robb Report,
6 Mar. 2026
Adjective
-
There are positive aspects to them still — the impact of Antoine Semenyo (up to seven goals in 12 appearances since signing from Bournemouth in January) might make the winter window fashionable again — and they were done over by an ingenious finish from Morgan Gibbs-White, above.—
Phil Hay,
New York Times,
5 Mar. 2026
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Yet despite that apparent simplification, the trenches themselves were in line with Lee’s exuberantly experimental creative urges; playful, ingenious, complex, and witty.—
Luke Leitch,
Vogue,
2 Mar. 2026
Cite this Entry
“Gimmicky.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmicky. Accessed 13 Mar. 2026.
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