1
as in ruses
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
Synonyms & Similar Words
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2
as in gadgets
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in risks
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
Synonyms & Similar Words
Example Sentences
Examples are automatically compiled from online sources to
show current usage.
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Recent Examples of gimmicks
The three resorts enjoyed expansion and growth throughout the 2010s by utilizing low prices, gimmicks and attractions to lure guests.
—
Andrew J. Campa, Los Angeles Times, 8 May 2026
No gimmicks All in all, this place felt and tasted authentic.
—Charlotte Observer, 7 May 2026
By contrast, the Republican plan relies on one-off gimmicks and volatile funding schemes that don’t last.
—Keith M. Phaneuf, Hartford Courant, 2 May 2026
Not that Puth needs any guests or gimmicks to win over crowds on his Whatever’s Clever!
—Peter Larsen, Daily News, 30 Apr. 2026
The old stadium didn’t need gimmicks.
—Chris Kirschner, New York Times, 22 Apr. 2026
To commemorate the spirit of this history, Nugget is doing monthly giveaways, harkening back to these gimmicks.
—Sean Timberlake, Sacbee.com, 15 Apr. 2026
The need for all these gimmicks is something that Margo didn’t initially realize.
—Jennifer Wilson, New Yorker, 12 Apr. 2026
Garcia doesn’t use gimmicks to get the dog’s attention.
—Mindy Schauer, Oc Register, 8 Apr. 2026
Andrew J. Campa, Los Angeles Times, 8 May 2026
No gimmicks All in all, this place felt and tasted authentic.
—Charlotte Observer, 7 May 2026
By contrast, the Republican plan relies on one-off gimmicks and volatile funding schemes that don’t last.
—Keith M. Phaneuf, Hartford Courant, 2 May 2026
Not that Puth needs any guests or gimmicks to win over crowds on his Whatever’s Clever!
—Peter Larsen, Daily News, 30 Apr. 2026
The old stadium didn’t need gimmicks.
—Chris Kirschner, New York Times, 22 Apr. 2026
To commemorate the spirit of this history, Nugget is doing monthly giveaways, harkening back to these gimmicks.
—Sean Timberlake, Sacbee.com, 15 Apr. 2026
The need for all these gimmicks is something that Margo didn’t initially realize.
—Jennifer Wilson, New Yorker, 12 Apr. 2026
Garcia doesn’t use gimmicks to get the dog’s attention.
—Mindy Schauer, Oc Register, 8 Apr. 2026
Recent Examples of Synonyms for gimmicks
Noun
-
Kids will quickly see through her ruses.—
Elise Broach,
New Yorker,
20 Apr. 2026
-
The New York Colored American reported that some offers of short-term work for Black men — moving livestock to or from Kentucky, for example — were ruses that ended with kidnappings.—
Equal Justice Initiative,
USA Today,
6 Nov. 2025
Noun
-
Best Travel Tech Deals Buying new travel tech doesn’t have to be expensive—Amazon has amazing deals on gadgets that are guaranteed to make your next trip easier.—
Caroline Hughes,
Travel + Leisure,
26 Apr. 2026
-
Snap up these nifty gadgets ahead of Mother’s Day or to treat your kitchen to a proper upgrade.—
Clara McMahon,
PEOPLE,
26 Apr. 2026
Noun
-
Given the risks and the uncertainty around all aspects of the war, Kashkari said the Fed may even have to raise rates.—
Christopher Cann,
USA Today,
4 May 2026
-
The shortage is particularly acute in the Philippines, which has declared a national state of energy emergency and risks running out of fuel.—
Stephanie Yang,
CNN Money,
3 May 2026
Noun
-
With one year left and her throne on the line, Queen Mo — who is 39 — and her raven sidekick JoJo hatch increasingly desperate schemes.—
Todd Spangler,
Variety,
28 Apr. 2026
-
Vrabel is truly an expert in NFL defensive schemes AND finding the way to a woman's heart.—
Amber Harding OutKick,
FOXNews.com,
28 Apr. 2026
Noun
-
But her journey hasn’t been without a few hitches.—
Aaron Tolentino,
New York Times,
11 Feb. 2026
-
The draft horse shows this week during the stock show’s 120th anniversary will include 15 six-horse hitches, or six horses pulling a wagon.—
Judith Kohler,
Denver Post,
24 Jan. 2026
Noun
-
Davis occasionally destabilizes this very familiar soundtrack with sly production tricks from Horne.—
Emma Madden,
Pitchfork,
28 Apr. 2026
-
However, deer are adaptable creatures and often get used to the tricks put in their path, eventually ignoring attempts to deter them, Walke says.—
SJ McShane,
Martha Stewart,
26 Apr. 2026
Noun
-
Know More Other Republicans are contemplating going their own way to push for ballroom funding, which has its own pitfalls.—
Burgess Everett,
semafor.com,
27 Apr. 2026
-
While their experience shows the pitfalls of fighting against an unprecedented legal effort, this is also a story about the lengths a couple will go to fight for their love.—
Elizabeth Hernandez,
Denver Post,
26 Apr. 2026
Noun
-
The program included a technology deep dive exploring the science behind modern IPL devices, a creator roundtable discussing personal journeys around beauty and self-confidence and hands-on demonstrations that allowed attendees to experience the devices directly.—
Footwear News,
Footwear News,
7 May 2026
-
The Snapdragon 4 Gen 5 will see its debut in devices overseas from brands like Oppo, realme, and REDMI.—
Florence Ion,
PC Magazine,
7 May 2026
Cite this Entry
“Gimmicks.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmicks. Accessed 10 May. 2026.
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