Synonyms of gimmicks

gimmicks

noun

plural of gimmick

1

as in ruses

a clever often underhanded means to achieve an end

that free dinner is just a sales gimmick to get you to listen to their sales pitch

Synonyms & Similar Words

• ruses
• schemes
• tricks
• devices
• artifices
• stratagems
• ploys
• sleights
• gambits
• shenanigans
• dodges
• jigs
• wiles
• knacks
• sleights of hand
• juggles
• plays
• deceptions
• subterfuges
• fetches
• trickeries
• bluffs
• feints
• flimflams
• hoaxes
• duplicities
• cunnings
• chicaneries
• crafts
• frauds
• end runs
• gaffs
• swindles
• juggleries
• duperies
• fakeries
• skulduggeries
• cozenages
• legerdemains
• shams
• crookeries
• fronts
• smoke screens
• blinds

2

as in gadgets

an interesting and often novel device with a practical use

a car equipped with a parking spot locator and other neat gimmicks

Synonyms & Similar Words

• gadgets
• tools
• gizmos
• appliances
• contrivances
• contraptions
• innovations
• accessories
• mechanisms
• widgets
• inventions
• jiggers
• instruments
• tricks
• implements
• ingenuities
• utensils
• adjuncts
• doodads
• thingamajigs
• doohickeys
• thingamabobs
• dinguses
• thingummies
• hickeys
• hootenannies

3

as in risks

a danger or difficulty that is hidden or not easily recognized

the deal sounds too good to be true, so make sure there aren't any gimmicks

Synonyms & Similar Words

• risks
• hitches
• pitfalls
• snags
• gotchas
• jokers
• land mines
• catches
• kickers
• booby traps
• traps
• perils
• bombs
• hazards
• snares
• trip wires
• surprises
• webs
• bombshells
• catch-22's
• decoys
• baits
• lures

Example Sentences

Recent Examples of gimmicks

That Langley’s song has resonated to this extent without hardly any remixes or chart-boosting gimmicks makes the classic-meets-contemporary song all the more impressive. — Jonathan Bernstein, Rolling Stone, 14 Oct. 2026

Jefferson’s is known for its bourbon experiments (some call them gimmicks), like aging barrels of whiskey at sea on container ships and giving very old whiskey a wine cask finish. — Jonah Flicker, Robb Report, 9 Oct. 2026

The extra software gimmicks, however, remain a bit hit-or-miss. — New Atlas, 22 Sep. 2026

His latest book, Three Tenses, a well as his Pulitzer Prize finalist Same Bed Different Dreams, are complex without resorting to gimmicks or cheap obfuscation that implies depth. — James Folta, Literary Hub, 10 Sep. 2026

Let’s get back to creative new ice cream flavors and quit with the bad gimmicks. — Jared Kaufman, Twin Cities, 28 Aug. 2026

Follow the lead of those who stay strong in the face of the gimmicks on display all around us this time of year, leaders like Alica Schmidt. — Sean Joseph Outkick, FOXNews.com, 23 Aug. 2026

Vivo and Oppo phones have relied on various gimmicks, like smaller gimbals and pop-out lenses, to improve camera performance, though not to the extent of a physically retracting gimbal. — Florence Ion, PC Magazine, 12 Aug. 2026

That is unfortunate for wagon loyalists, but the V60 gets to leave without an awkward farewell edition or cosmetic gimmicks. — Josh Max, Forbes.com, 4 Aug. 2026