Thesaurus

gimmicks

noun , plural of gimmick

Synonyms and Antonyms of gimmicks

1 a clever often underhanded means to achieve an end
  • that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2 an interesting and often novel device with a practical use
  • a car equipped with a parking spot locator and other neat gimmicks
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3 a danger or difficulty that is hidden or not easily recognized
  • the deal sounds too good to be true, so make sure there aren't any gimmicks
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