1
as in ruses
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
Synonyms & Similar Words
Relevance
2
as in gadgets
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitches
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
Synonyms & Similar Words
Example Sentences
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Recent Examples of gimmicks
Avoid the gimmicks and stick with the classics.
—
Ashlyn Needham, Southern Living, 3 Oct. 2025
But don’t feel pressured to pay extra for gimmicks.
—Dr. Jamin Brahmbhatt, CNN Money, 30 Sep. 2025
The debut bag has three elegant styles with no logos, no gimmicks, Italian leather, and impeccable structure.
—Air Mail, 27 Sep. 2025
The presentation of the spring 2026 collection on Wednesday during Milan Fashion Week will set the basis for the expansion of MCM’s ready-to-wear line and feature a couple of gimmicks sure to win over attendees, including a floating hologram.
—Martino Carrera, Footwear News, 23 Sep. 2025
But for Napa Valley’s Ballentine family, respecting their heritage has always been a priority that extends beyond gimmicks.
—Jillian Dara, Forbes.com, 17 Sep. 2025
Reading ability must be honed through effort, not gimmicks.
—Big Think, 16 Sep. 2025
The show, known for its Emmy Award winning costumes, was quick to help conceal Coon’s pregnancy without stooping to TV gimmicks.
—Avalon Hester, PEOPLE, 12 Sep. 2025
The band needs some marketing gimmicks for their upcoming show.
—Stephanie Zacharek, Time, 11 Sep. 2025
Ashlyn Needham, Southern Living, 3 Oct. 2025
But don’t feel pressured to pay extra for gimmicks.
—Dr. Jamin Brahmbhatt, CNN Money, 30 Sep. 2025
The debut bag has three elegant styles with no logos, no gimmicks, Italian leather, and impeccable structure.
—Air Mail, 27 Sep. 2025
The presentation of the spring 2026 collection on Wednesday during Milan Fashion Week will set the basis for the expansion of MCM’s ready-to-wear line and feature a couple of gimmicks sure to win over attendees, including a floating hologram.
—Martino Carrera, Footwear News, 23 Sep. 2025
But for Napa Valley’s Ballentine family, respecting their heritage has always been a priority that extends beyond gimmicks.
—Jillian Dara, Forbes.com, 17 Sep. 2025
Reading ability must be honed through effort, not gimmicks.
—Big Think, 16 Sep. 2025
The show, known for its Emmy Award winning costumes, was quick to help conceal Coon’s pregnancy without stooping to TV gimmicks.
—Avalon Hester, PEOPLE, 12 Sep. 2025
The band needs some marketing gimmicks for their upcoming show.
—Stephanie Zacharek, Time, 11 Sep. 2025
Recent Examples of Synonyms for gimmicks
Noun
-
Episode 4 finds both Ellen and Julia throwing themselves headlong into plans that require them to keep up major ruses.—
Kimberly Roots,
TVLine,
22 Aug. 2025
Noun
-
The middle aisle is restocked with home goods, organizers, candles, cleaning gadgets, even clothing and shoes, and new ALDI food items are stocked on the shelves, perched and ready for the deals to be snapped up by customers.—
Rebecca Jones,
Southern Living,
30 Sep. 2025
-
As people who write about food and test kitchen gadgets for a living, Bon Appétit editors are constantly surrounded by a wide range of products.—
Alaina Chou,
Bon Appetit Magazine,
30 Sep. 2025
Noun
-
The two-door, three-person Can-Am Defender Limited and the four-door, six-person Defender Max Limited have 82-horsepower engines, power steering, tow hitches with a 2,500-pound towing capacity, winches, air conditioning and heating, a full hard roof and a three-position tilt-up glass windshield.—
Steve Waters,
Miami Herald,
12 Sep. 2025
-
My connection often improved a few minutes later, but those drops could result in stuttering in games, hitches in streaming, and slow file downloads.—
PC Magazine,
PC Magazine,
3 Sep. 2025
Noun
-
Reckless schemes like scaling up desalinated seawater transfers will only worsen the damage.—
Nik Kowsar,
Time,
2 Oct. 2025
-
Basic offensive schemes and defensive principles.—
Joe Vardon,
New York Times,
1 Oct. 2025
Noun
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Biden's Interior Department in 2024 had cited risks to caribou and fish populations that dozens of native communities rely on for subsistence.—
Reuters,
USA Today,
7 Oct. 2025
-
Experts and business owners told with regards to the retail sector that raising prices to cope with long-term inflationary trends and recent pressures is a difficult balancing act—that while potentially necessary to protect profitability, risks alienating increasingly budget-conscious consumers.—
Hugh Cameron,
MSNBC Newsweek,
7 Oct. 2025
Noun
-
As such, more will be required than a World Cup ticket, particularly because physical tickets are vulnerable to counterfeiting, while electronic devices, which may ordinarily be a way to show authentic tickets, are usually forbidden in consular buildings where interviews take place.—
Adam Crafton,
New York Times,
2 Oct. 2025
-
Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices.—
Rick Porter,
HollywoodReporter,
2 Oct. 2025
Noun
-
This unit is engineered to avoid those pitfalls.—
Noel Cymone Walker,
StyleCaster,
29 Sep. 2025
-
Not only are both movies about the pleasures and pitfalls of collaborative art-making; both also emerged from the labyrinth of Linklater’s own long-term creative relationships.—
Justin Chang,
New Yorker,
27 Sep. 2025
Noun
-
Whether kids are learning tricks, competing with friends, or just marveling at the floating string, ZipString delivers the perfect mix of science, wonder and fun.—
Emily Glover,
Parents,
2 Oct. 2025
-
For more tips, tricks and the latest updates, make sure to sign up for our weekly newsletter.—
Janet W. Lee,
NPR,
1 Oct. 2025
Cite this Entry
“Gimmicks.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmicks. Accessed 8 Oct. 2025.
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