Thesaurus results for GIMMICKS

gimmicks

noun

plural of gimmick

as in ruses

a clever often underhanded means to achieve an end that free dinner is just a sales gimmick to get you to listen to their sales pitch

Synonyms & Similar Words

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as in gadgets

an interesting and often novel device with a practical use a car equipped with a parking spot locator and other neat gimmicks

Synonyms & Similar Words

as in risks

a danger or difficulty that is hidden or not easily recognized the deal sounds too good to be true, so make sure there aren't any gimmicks

Synonyms & Similar Words

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of gimmicks The whole night seemed driven by gimmicks more than a clear or coherent message, and was devoid of any new policy ideas that would be obvious wins for GOP lawmakers. —

Philip Elliott, Time, 25 Feb. 2026 No gimmicks, just fashion at face value. —

José Criales-Unzueta, Vanity Fair, 19 Feb. 2026 Forget about sonic devices, scare devices or other gimmicks. —

Arricca Elin Sansone, Southern Living, 15 Feb. 2026 Success means balanced budgets that protect essential services without gimmicks or deficit spending, and a county hospital that is strong, accessible, and financially secure. —

Rachel Royster, Fort Worth Star-Telegram, 14 Feb. 2026 There are no gimmicks, there’s no learning curve. —

James Raia, Mercury News, 8 Feb. 2026 No gimmicks, no nonsense, straight shooter, the woman who gets things done. —

Seema Mehta, Los Angeles Times, 4 Feb. 2026 Her marketing didn’t rely on gimmicks, just consistently excellent music released at the right moments, and an always on strategy. —

Olivia Shalhoup, Forbes.com, 26 Jan. 2026 Taxpayers should not be footing the bill for gimmicks that have nothing to do with health. —

Wolfgang Klietmann, Boston Herald, 16 Jan. 2026

Recent Examples of Synonyms for gimmicks

Noun

The New York Colored American reported that some offers of short-term work for Black men — moving livestock to or from Kentucky, for example — were ruses that ended with kidnappings.

— Equal Justice Initiative, USA Today, 6 Nov. 2025
Many suspect a spam call and don't pick up the phone, leading foundation staff to sometimes devise ruses.

— Kelly Meyerhofer, jsonline.com, 8 Oct. 2025