Thesaurus results for GIMMICKS

gimmicks

noun

plural of gimmick

as in ruses

a clever often underhanded means to achieve an end that free dinner is just a sales gimmick to get you to listen to their sales pitch

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as in gadgets

an interesting and often novel device with a practical use a car equipped with a parking spot locator and other neat gimmicks

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as in risks

a danger or difficulty that is hidden or not easily recognized the deal sounds too good to be true, so make sure there aren't any gimmicks

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of gimmicks His latest book, Three Tenses, a well as his Pulitzer Prize finalist Same Bed Different Dreams, are complex without resorting to gimmicks or cheap obfuscation that implies depth. — James Folta, Literary Hub, 10 Sep. 2026 Let’s get back to creative new ice cream flavors and quit with the bad gimmicks. — Jared Kaufman, Twin Cities, 28 Aug. 2026 Follow the lead of those who stay strong in the face of the gimmicks on display all around us this time of year, leaders like Alica Schmidt. — Sean Joseph Outkick, FOXNews.com, 23 Aug. 2026 Vivo and Oppo phones have relied on various gimmicks, like smaller gimbals and pop-out lenses, to improve camera performance, though not to the extent of a physically retracting gimbal. — Florence Ion, PC Magazine, 12 Aug. 2026 That is unfortunate for wagon loyalists, but the V60 gets to leave without an awkward farewell edition or cosmetic gimmicks. — Josh Max, Forbes.com, 4 Aug. 2026 Everyone knows that great gimmicks are the key to hiring top developers for your startup. — Nate Anderson, ArsTechnica, 31 July 2026 Many employers double down on rigid return-to-office rules, surveillance and gimmicks, even as workers fight back with coffee badging, ghost bookings and other quiet rebellions. — Roger Vincent, Los Angeles Times, 30 July 2026 Instead of chasing gimmicks, outrageous acceleration figures, or dashboard designs inspired by IKEA catalogs, Toyota focused on making an electric crossover that just does its job. — New Atlas, 20 July 2026

Recent Examples of Synonyms for gimmicks

Noun

There’s a delightful secret history of Hollywood directors whose ruses and stratagems bought them an unusual amount of leeway with their scripts.

— Richard Brody, New Yorker, 5 Aug. 2026
Even before pro-party AI ruses were possible, the Chinese government and its supporters flooded social media with pro-China propaganda and vicious attacks on critics.

— Michael Schuman, The Atlantic, 7 July 2026

Definition of ruses

Noun

Some production could be recovered once fields dry, making a rebound in Brazilian sugar content or faster harvesting one of the clearest downside risks to prices.

— Deena Zaidi, CNBC, 6 Sep. 2026
Pros and cons of adjustable-rate mortgages Here's a closer look at adjustable-rate mortgage risks and advantages.

— Rebecca Safier, USA Today, 6 Sep. 2026

Definition of risks

Noun

The Eagles are shifting away from their usual vertical, power run-blocking schemes to a wide-zone blocking scheme, while making plays less predictable by making run and pass plays look similar.

— Brooks Kubena, New York Times, 8 Sep. 2026
In an ideal world Jeff Hafley’s game plans, schemes and play calls put the Dolphins in position to win games if the execution is sharp and the turnover are kept to a minimum.

— Omar Kelly, Miami Herald, 8 Sep. 2026

Definition of schemes

Noun

The process had a few hitches in it caused by the divorce, but the Swopes showed up regularly at their immigration meetings as scheduled, working through the long process.

— Ben Fenwick, Oklahoma Watch, 12 July 2026
Before every project hits the factory floor, a computer analysis calculates every cut and sorts out unforeseen hitches that can bring traditional projects to a halt such as conflicts between plumbing lines and bearing walls, Glenn said.

— Los Angeles Times, Los Angeles Times, 7 July 2026

Definition of hitches

Noun

There’s an almost comically blasé way in which the performers — who are used to such spectacles — go about their work an hour before thousands of audience members will gasp and clap at the same tricks.

— Jenelle Riley, Los Angeles Times, 14 Sep. 2026
But when there isn’t a live event, the venue has been developing a slate of original programming that can run all day and night, with a few 4D tricks up its sleeve too.

— Hilary Lewis, HollywoodReporter, 14 Sep. 2026

Definition of tricks

Noun

All parties are aware of the momentum behind Rouy and the pitfalls of being branded a hot young thing.

— David Lê, Curbed, 8 Sep. 2026
Movies tend to work with bold strokes and colors, and absolute ideas; cinema is a popular medium, and both its power and its pitfalls come from its ability to simplify and underline.

— Bilge Ebiri, Vulture, 6 Sep. 2026

Definition of pitfalls

Noun

Based on the novel by Daniel Pinkwater, Lizard Music follows a boy (Leber) left to his own devices who stumbles upon a secret late-night broadcast of lizards playing otherworldly music — a hidden door to the extraordinary then swinging open.

— Matt Grobar, Deadline, 14 Sep. 2026
Anyone using their phone during the set will be escorted out of the venue, and if needed, devices can be unlocked and used in special areas of each venue.

— Jaeden Pinder, Rolling Stone, 14 Sep. 2026

Definition of devices

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gimmicked (up)

gimmicks

gimmicky

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“Gimmicks.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmicks. Accessed 16 Sep. 2026.

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Synonyms of gimmicks

noun

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