Synonyms of gimmicks

gimmicks

noun

plural of gimmick

1

as in ruses

a clever often underhanded means to achieve an end

that free dinner is just a sales gimmick to get you to listen to their sales pitch

Synonyms & Similar Words

• ruses
• schemes
• tricks
• devices
• artifices
• stratagems
• ploys
• sleights
• gambits
• shenanigans
• dodges
• jigs
• wiles
• knacks
• sleights of hand
• juggles
• plays
• deceptions
• subterfuges
• fetches
• trickeries
• bluffs
• feints
• flimflams
• hoaxes
• duplicities
• cunnings
• chicaneries
• crafts
• frauds
• end runs
• gaffs
• swindles
• juggleries
• duperies
• fakeries
• skulduggeries
• cozenages
• legerdemains
• shams
• crookeries
• fronts
• smoke screens
• blinds

2

as in gadgets

an interesting and often novel device with a practical use

a car equipped with a parking spot locator and other neat gimmicks

Synonyms & Similar Words

• gadgets
• tools
• gizmos
• appliances
• contrivances
• contraptions
• innovations
• accessories
• mechanisms
• widgets
• inventions
• jiggers
• instruments
• tricks
• implements
• ingenuities
• utensils
• adjuncts
• doodads
• thingamajigs
• doohickeys
• thingamabobs
• dinguses
• thingummies
• hickeys
• hootenannies

3

as in risks

a danger or difficulty that is hidden or not easily recognized

the deal sounds too good to be true, so make sure there aren't any gimmicks

Synonyms & Similar Words

• risks
• hitches
• pitfalls
• snags
• gotchas
• jokers
• land mines
• catches
• kickers
• booby traps
• traps
• perils
• bombs
• hazards
• snares
• trip wires
• surprises
• webs
• bombshells
• catch-22's
• decoys
• baits
• lures

Example Sentences

Recent Examples of gimmicks

And, the gimmicks like Hummer’s crab walk and like rear-wheel steering actually do pay dividends. — Joel Feder, The Drive, 9 July 2026

While Louis van Gaal famously succeeded with a similar move in 2014, such substitutions are often viewed as gimmicks, as taker execution remains paramount. — Chris Evans, Forbes.com, 7 July 2026

Republican lawmakers pointed quickly to the report as backing their contention that Newsom and lawmakers have been balancing the budget using accounting gimmicks. — Sacbee.com, 19 May 2026

The deficits were papered over with a series of short-term fixes, including loans and accounting gimmicks. — Dan Walters, Mercury News, 19 May 2026

Some of the Heart Attack Grill's most provocative gimmicks included public spankings for customers who failed to finish their meals, plus free food for patrons weighing more than 350 pounds. — Andrea Margolis, FOXNews.com, 19 May 2026

That focus on results — rather than gimmicks — is a big reason travelers are willing to fly halfway around the world for a facial. — Hanna Wickes, Charlotte Observer, 15 May 2026

In a crowded reusable-bottle market the Maxi doesn’t try to stand apart through visual excess or technical gimmicks. — New Atlas, 12 May 2026

The three resorts enjoyed expansion and growth throughout the 2010s by utilizing low prices, gimmicks and attractions to lure guests. — Andrew J. Campa, Los Angeles Times, 10 May 2026