gimmick

noun
gim·​mick | \ ˈgi-mik How to pronounce gimmick (audio) \

Definition of gimmick

 (Entry 1 of 2)

1a : a mechanical device for secretly and dishonestly controlling gambling apparatus
b : an ingenious or novel mechanical device : gadget
2a : an important feature that is not immediately apparent : catch … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.— Robert L. Heilbroner
b : an ingenious and usually new scheme or angle Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.— James Poniewozik
c : a trick or device used to attract business or attention a marketing gimmick

gimmick

verb
gimmicked; gimmicking; gimmicks

Definition of gimmick (Entry 2 of 2)

transitive verb

1 : to alter or influence by means of a gimmick
2 : to provide with a gimmick often used with up

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Other Words from gimmick

Noun

gimmicky \ ˈgi-​mi-​kē How to pronounce gimmicky (audio) \ adjective

Examples of gimmick in a Sentence

Noun

The proposal to cut taxes was just an election gimmick to win votes. that free magazine subscription they offer is just a sales gimmick to get you to buy their product

Recent Examples on the Web: Noun

Instead, attendance is down across the country and schools are turning to game-day gimmicks like allowing alcohol to be sold inside campus stadiums. Joseph Goodman | Jgoodman@al.com, al, "College football is broken, but there’s a fix," 20 Aug. 2019 Skeptics will likely see the announcement by the country’s leading corporate executives as a public relations gimmick that will do little to change the way American corporations are managed. Steven Pearlstein, Washington Post, "Top CEOs are reclaiming legitimacy by advancing a vision of what’s good for America," 19 Aug. 2019 Azar used to be a skeptic of importation, and was once quoted dismissing it as a gimmick. Ricardo Alonso-zaldivar, Twin Cities, "US to set up plan allowing prescription meds from Canada," 31 July 2019 Azar used to be a skeptic of importation, and was once quoted dismissing it as a gimmick. Author: Ricardo Alonso-zaldivar, Anchorage Daily News, "US to set up plan allowing prescription meds from Canada," 31 July 2019 Azar used to be a skeptic of importation, and was once quoted dismissing it as a gimmick. Ricardo Alonso-zaldivar, The Denver Post, "U.S. sets up first-ever plan allowing prescription drugs from Canada," 31 July 2019 The gimmick in this case is that TankLimo is actually two FV432s, cut apart and then welded together, adding five feet to the passenger compartment. Kyle Mizokami, Popular Mechanics, "Take a Ride in This Tank Limo for Just $2,000 a Day," 30 July 2019 The box-and-one – a gimmick in the NBA – actually worked. Jeff Zillgitt, USA TODAY, "Raptors coach Nick Nurse explains team using gimmicky box-and-one defense vs. Warriors," 5 June 2019 Whether that means deluxe booze and food, comfy seating or gimmicks like bringing back richly textured celluloid prints — which used to be standard in the now all-digital projection realm — exhibitors are game to try nearly anything. John Wenzel, The Denver Post, "Denver-area movie theaters are thriving as the rest of the nation sees a downturn," 22 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmick.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of gimmick

Noun

1911, in the meaning defined at sense 1a

Verb

1922, in the meaning defined at sense 1

History and Etymology for gimmick

Noun and Verb

origin unknown

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Dictionary Entries near gimmick

gimme cap

gimmel

gimmer

gimmick

gimmickery

gimmickry

gimp

Statistics for gimmick

Last Updated

30 Aug 2019

Look-up Popularity

Time Traveler for gimmick

The first known use of gimmick was in 1911

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More Definitions for gimmick

gimmick

noun

English Language Learners Definition of gimmick

often disapproving : a method or trick that is used to get people's attention or to sell something

gimmick

noun
gim·​mick | \ ˈgi-mik How to pronounce gimmick (audio) \

Kids Definition of gimmick

: a method or trick used to get people's attention or to sell something

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More from Merriam-Webster on gimmick

Rhyming Dictionary: Words that rhyme with gimmick

Thesaurus: All synonyms and antonyms for gimmick

Spanish Central: Translation of gimmick

Nglish: Translation of gimmick for Spanish Speakers

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