Synonyms of brand

brand 1 of 2

noun

ˈbrand 

1

as in trademark

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company

a company that was sued for using a name that was very similar to a rival's brand

Synonyms & Similar Words

• trademark
• label
• logo
• brand name
• stamp
• patent
• trade name
• copyright
• emblem
• hallmark
• imprint
• mark
• service mark
• collective mark

2

as in stain

a mark of guilt or disgrace

always felt that her shabby clothes showed the brand of poverty

Synonyms & Similar Words

• stain
• taint
• stigma
• blot
• guilt
• slur
• smudge
• shame
• spot
• onus
• disgrace
• smirch
• discredit
• infamy
• black eye
• dishonor
• odium
• disrepute
• ignominy
• opprobrium
• vice
• reproach
• obloquy
• sin
• immorality
• corruption
• licentiousness
• depravity
• debauchery
• iniquity
• disesteem
• unscrupulousness

Antonyms & Near Antonyms

• credit
• award
• purity
• honor
• right
• modesty
• chastity
• good
• legitimacy
• integrity
• honesty
• goodness
• stainlessness
• rectitude
• chasteness
• probity
• uprightness
• righteousness
• fame
• renown
• repute
• glory
• scrupulousness
• virtuousness

3

as in sword

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point

on the battlefield lies our hero, slain by some fell brand

Synonyms & Similar Words

• sword
• steel
• blade
• saber
• cutlass
• rapier
• scimitar
• broadsword
• smallsword

brand

2 of 2

verb

as in to etch

to produce a vivid impression of

the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

• etch
• engrave
• imprint
• impress
• ingrain
• infuse
• imbue
• inculcate
• infix
• instill
• implant
• stamp
• enroot
• set
• fix

Antonyms & Near Antonyms

• erase
• obliterate
• blot out
• expunge

Example Sentences

Recent Examples of brand

Noun

The brand gained more than 19 million views on TikTok, Instagram and YouTube in the last five months, representing a 273 percent increase from the same period last year. — Katie Kilkenny, HollywoodReporter, 30 July 2026

In keeping with the magnanimous Nobel brand, Ludvig refused to patent any part of it. — Drew Goins, The Atlantic, 30 July 2026

Verb

The director of the Smithsonian’s National Museum of American History pushed back Tuesday against a recent White House report that branded the institution’s leadership as radical activists who cannot be trusted. — Steven Sloan, Los Angeles Times, 21 July 2026

The company added that its other products were not affected and that its Taylor Farms branded salad kits do not include iceberg lettuce. — Elise Haulund, CNN Money, 18 July 2026