Synonyms of brand

brand 1 of 2

noun

ˈbrand 

1

as in trademark

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company

a company that was sued for using a name that was very similar to a rival's brand

Synonyms & Similar Words

• trademark
• label
• logo
• brand name
• stamp
• patent
• trade name
• copyright
• emblem
• hallmark
• imprint
• mark
• service mark
• collective mark

2

as in stain

a mark of guilt or disgrace

always felt that her shabby clothes showed the brand of poverty

Synonyms & Similar Words

• stain
• taint
• stigma
• blot
• guilt
• slur
• smudge
• shame
• spot
• onus
• disgrace
• smirch
• discredit
• infamy
• black eye
• dishonor
• odium
• disrepute
• ignominy
• opprobrium
• vice
• reproach
• obloquy
• sin
• immorality
• corruption
• licentiousness
• depravity
• debauchery
• iniquity
• disesteem
• unscrupulousness

Antonyms & Near Antonyms

• credit
• award
• purity
• honor
• right
• modesty
• chastity
• good
• legitimacy
• integrity
• honesty
• goodness
• stainlessness
• rectitude
• chasteness
• probity
• uprightness
• righteousness
• fame
• renown
• repute
• glory
• scrupulousness
• virtuousness

3

as in sword

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point

on the battlefield lies our hero, slain by some fell brand

Synonyms & Similar Words

• sword
• steel
• blade
• saber
• cutlass
• rapier
• scimitar
• broadsword
• smallsword

brand

2 of 2

verb

as in to etch

to produce a vivid impression of

the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

• etch
• engrave
• imprint
• impress
• ingrain
• infuse
• imbue
• inculcate
• infix
• instill
• implant
• stamp
• enroot
• set
• fix

Antonyms & Near Antonyms

• erase
• obliterate
• blot out
• expunge

Example Sentences

Recent Examples of brand

Noun

This is the first phone this group has made under its own brand, and there’s no telling how that will work out. — Ryan Whitwam, ArsTechnica, 4 Nov. 2026

Cosmetics brands, retailers and AI chat platforms now invite shoppers to scan their faces or upload photos to preview a lipstick shade, a pair of glasses or a new dress. — Lauren Schuster, Charlotte Observer, 4 Nov. 2026

Verb

These new versions of that classic Big Present, a bike, can be procured from such manufacturers as Guardian ($149) and Woom ($249) (branding keyed to a target market of anxious parents). — Molly Fischer, New Yorker, 2 Nov. 2026

Morant is a man who knows a thing or two about branding as well. — Jason Quick, New York Times, 28 Oct. 2026