Synonyms of brand

brand 1 of 2

noun

ˈbrand 

1

as in trademark

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company

a company that was sued for using a name that was very similar to a rival's brand

Synonyms & Similar Words

• trademark
• label
• logo
• brand name
• stamp
• patent
• trade name
• copyright
• emblem
• hallmark
• imprint
• mark
• service mark
• collective mark

2

as in stain

a mark of guilt or disgrace

always felt that her shabby clothes showed the brand of poverty

Synonyms & Similar Words

• stain
• taint
• stigma
• blot
• guilt
• slur
• smudge
• shame
• spot
• onus
• disgrace
• smirch
• discredit
• infamy
• black eye
• dishonor
• odium
• disrepute
• ignominy
• opprobrium
• vice
• reproach
• obloquy
• sin
• immorality
• corruption
• licentiousness
• depravity
• debauchery
• iniquity
• disesteem
• unscrupulousness

Antonyms & Near Antonyms

• credit
• award
• purity
• honor
• right
• modesty
• chastity
• good
• legitimacy
• integrity
• honesty
• goodness
• stainlessness
• rectitude
• chasteness
• probity
• uprightness
• righteousness
• fame
• renown
• repute
• glory
• scrupulousness
• virtuousness

3

as in sword

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point

on the battlefield lies our hero, slain by some fell brand

Synonyms & Similar Words

• sword
• steel
• blade
• saber
• cutlass
• rapier
• scimitar
• broadsword
• smallsword

brand

2 of 2

verb

as in to etch

to produce a vivid impression of

the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

• etch
• engrave
• imprint
• impress
• ingrain
• infuse
• imbue
• inculcate
• infix
• instill
• implant
• stamp
• enroot
• set
• fix

Antonyms & Near Antonyms

• erase
• obliterate
• blot out
• expunge

Example Sentences

Recent Examples of brand

Noun

His son, in partnership with close friends behind Bolivia’s best boutique hotel brand Panorama (known for Met and Atix in La Paz), teamed up to bring Ugalde’s vision to life, true to his original designs. — Condé Nast, Condé Nast Traveler, 3 Sep. 2026

Overall, sales momentum of the Zegna brand continued through July and August with double-digit growth in its direct to consumer business across the region. — Sofia Celeste, Footwear News, 3 Sep. 2026

Verb

The same store covers equipment, event branding like tents and signage, coach’s gear, and spirit wear, one platform instead of five vendors for a director to manage. — Matthew Kayser, USA Today, 26 Aug. 2026

Netanyahu brands Erdogan an ‘antisemitic tyrant’ Netanyahu and Katz have pushed back on the political motivation narrative, warning instead of an impending Turkish footprint in Syria. — Tal Shalev, CNN Money, 25 Aug. 2026