Synonyms of brand

brand 1 of 2

noun

ˈbrand 

1

as in trademark

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company

a company that was sued for using a name that was very similar to a rival's brand

Synonyms & Similar Words

• trademark
• label
• logo
• brand name
• stamp
• patent
• trade name
• copyright
• emblem
• hallmark
• imprint
• mark
• service mark
• collective mark

2

as in stain

a mark of guilt or disgrace

always felt that her shabby clothes showed the brand of poverty

Synonyms & Similar Words

• stain
• taint
• stigma
• blot
• guilt
• slur
• smudge
• shame
• spot
• onus
• disgrace
• smirch
• discredit
• infamy
• black eye
• dishonor
• odium
• disrepute
• ignominy
• opprobrium
• vice
• reproach
• obloquy
• sin
• immorality
• corruption
• licentiousness
• depravity
• debauchery
• iniquity
• disesteem
• unscrupulousness

Antonyms & Near Antonyms

• credit
• award
• purity
• honor
• right
• modesty
• chastity
• good
• legitimacy
• integrity
• honesty
• goodness
• stainlessness
• rectitude
• chasteness
• probity
• uprightness
• righteousness
• fame
• renown
• repute
• glory
• scrupulousness
• virtuousness

3

as in sword

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point

on the battlefield lies our hero, slain by some fell brand

Synonyms & Similar Words

• sword
• steel
• blade
• saber
• cutlass
• rapier
• scimitar
• broadsword
• smallsword

brand

2 of 2

verb

as in to etch

to produce a vivid impression of

the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

• etch
• engrave
• imprint
• impress
• ingrain
• infuse
• imbue
• inculcate
• infix
• instill
• implant
• stamp
• enroot
• set
• fix

Antonyms & Near Antonyms

• erase
• obliterate
• blot out
• expunge

Example Sentences

Recent Examples of brand

Noun

The backstory The Joali brand reflects the style and tastes of its Turkish owner, Esin Güral Argat. — Condé Nast, Condé Nast Traveler, 8 Oct. 2026

All3Media International has since been wound down as a brand and Banijay Rights will be shopping Maya in France this year. — Jesse Whittock, Deadline, 8 Oct. 2026

Verb

The watch brands experts most frequently cited for appreciating (or at least holding) their value are Rolex, Audemars Piguet and Patek Philippe. — Joe D'allegro, CNBC, 4 Oct. 2026

The mall brands your older cousins grew up with aren’t just hanging on. — Ashley Lynch, Miami Herald, 2 Oct. 2026