Definition of trademark
1 : a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller
2 : a distinguishing characteristic or feature firmly associated with a person or thing wearing his trademark bow tie and derby hat
Examples of trademark in a Sentence
“Kleenex” is a registered trademark.
Outspokenness has always been his trademark.
Courtesy is the company's trademark.
Recent Examples of trademark from the Web
His trademark style is to rip the frankfurters from their buns, inhale the meat, then dip the dough in a cup of water before shoving it in his mouth.
The only constant: Mckesson’s puffy, blue Patagonia vest — his sartorial trademark.
The site adds that the trademarks are for things including fragrances, cosmetics, key chains, water bottles, sports balls, and other novelty items.
The documents trademark a whole bunch of items, from tote bags to baby strollers, which the couple also did for Blue Ivy's name.
TMZ notes that the trademarks apply to fragrances, key chains, novelty items, strollers, baby teething rings, and much, much more.
The ruling was over a federal trademark law that banned people from registering offensive names; the court sided unanimously an Asian-American rock band named the Slants, whose band name was deemed racially disparaging.
As a result, the venerable sandwich shop at 2414 W. 103rd St. in Chicago's Beverly community is still serving its trademark potato salad, chicken salad, ham salad and cheese balls.
The office tried to defend the disparagement clause on multiple grounds, including the argument that registering trademarks amounted to government speech—a classification that isn’t regulated by the First Amendment.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'trademark.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of trademark
Definition of trademark
: to secure trademark rights for : register the trademark of
First Known Use of trademark
Financial Definition of TRADEMARK
What It Is
A trademark is any legally-protected abstract or figural representation or slogan associated with a company or product that deliberately differentiates it in the market.
How It Works
A trademark is a marketing device that visually sets a company or product apart from similar items trying to gain market share. Trademarks are forms of intellectual property that are unique to a company and or its products. Slogans, symbols, or inventive catchphrases are common examples of trademarks. Companies legally register their trademarks with the appropriate authorities in order to prevent competing companies from copying (called infringing upon) their trademark or trademarks (explicitly designated by the superscripted "TM"). Infringing on a registered trademark is illegal and may be used as justification for legal action by the company which legal rights to that trademark.
To illustrate, suppose company XYZ produces a cleaning solution for eye glasses called CrystalensTM (a clever contraction of the words "crystal" and "lens") for which they have a valid registered trademark. Should another company infringe upon this trademark by copying the name Crystalens verbatim or in part, then company XYZ is justified in suing the infringing party.
Why It Matters
In addition to differentiating companies and products in a given market, the use of trademarks is a marketing strategy that encourages recognition and association of some level of quality among consumers. Registered trademarks ensure fair, competitive practices in the market while protecting the owner of the intellectual property rights.
TRADEMARK Defined for English Language Learners
Definition of trademark for English Language Learners
: something (such as a word) that identifies a particular company's product and cannot be used by another company without permission
: a quality or way of behaving, speaking, etc., that is very typical of a particular person, group, or organization
TRADEMARK Defined for Kids
Definition of trademark for Students
: a device (as a word) that points clearly to the origin or ownership of merchandise to which it is applied and that is legally reserved for use only by the owner
Legal Definition of trademark
Additional Notes on trademark
The Patent and Trademark Office registers trademarks and service marks that are used in interstate commerce or in intrastate commerce that affects interstate commerce. There are also state registration statutes for marks used in intrastate commerce. A trademark or service mark need not be registered for an owner to enforce his or her rights in court. The common law recognizes ownership of a trademark, established by actual and first use of the mark, but it extends only to the areas or markets where the mark is used. Federal registration of a trademark gives rise to a federal cause of action for infringement in addition to the common-law claim. Registration also serves as evidence of the owner's exclusive right to the continuous use and validity of the mark, and as constructive notice to the world of the claim to the mark. To be a valid trademark at common law and for federal registration, a mark must be distinctive; a descriptive mark may become distinctive by acquiring secondary meaning.
Learn More about trademark
See words that rhyme with trademark Thesaurus: All synonyms and antonyms for trademark Spanish Central: Translation of trademark Nglish: Translation of trademark for Spanish speakers Britannica English: Translation of trademark for Arabic speakers Britannica.com: Encyclopedia article about trademark
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