trademark

noun
trade·​mark | \ ˈtrād-ˌmärk How to pronounce trademark (audio) \

Definition of trademark

 (Entry 1 of 2)

1 : a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller
2 : a distinguishing characteristic or feature firmly associated with a person or thing wearing his trademark bow tie and derby hat

trademark

verb
trademarked; trademarking; trademarks

Definition of trademark (Entry 2 of 2)

transitive verb

: to secure trademark rights for : register the trademark of

Keep scrolling for more

Synonyms for trademark

Synonyms: Noun

brand

Visit the Thesaurus for More 

Examples of trademark in a Sentence

Noun

“Kleenex” is a registered trademark. Outspokenness has always been his trademark. Courtesy is the company's trademark.
See More

Recent Examples on the Web: Noun

At the time, the trademarks had covered goods including skincare products like serums, moisturizers, and masks. Lauren Rearick, Teen Vogue, "Kylie Jenner Announced Her Skincare Line KylieSkin," 10 May 2019 The company that holds the Palm Restaurant steakhouse’s trademarks filed for bankruptcy hoping to negotiate a settlement over disputed royalty payments among descendants of the 93-year-old chain’s founders. Andrew Scurria, WSJ, "Family Feud Over Palm Steakhouse Heads to Bankruptcy Court," 8 Mar. 2019 But The Predator is otherwise short on the witty dialogue and clever plotting that’s become Black’s trademark, especially during the film’s chaotic finale. Keith Phipps, The Verge, "With Predator in theaters, it’s the perfect time to revisit The Monster Squad," 14 Sep. 2018 If all this is starting to sound a little Southern, that’s because this plate at Bisq in Cambridge (the name stands for Bergamot Inman Square), created by chef Alex Saenz, bears the trademarks of the region where he was raised for some years. Sheryl Julian, BostonGlobe.com, "At Bisq in Cambridge, hummus is whirred with black-eyed peas, ‘chips’ made from chicken skins," 26 June 2018 Around the corner in the riverfront shopping area Sint-Andries, look for Christian Wijnants’s trademark knits and exotic Dries Van Noten prints at their namesake boutiques. Clodagh Kinsella, Condé Nast Traveler, "Northern Belgium Is Our New Favorite Food and Design Destination," 8 May 2018 These typically appear before the trademark red rash. Caroline Picard, Good Housekeeping, "The Measles Signs in Kids Every Parent Needs to Know About," 3 Apr. 2019 Most of that consisted of the value of trademarks like Kraft and Oscar Mayer—the right to make and sell products under those brand names. Michael Rapoport, WSJ, "Key Brands Pay Price of Kraft Heinz Cost-Cutting," 22 Feb. 2019 Despite shutting down, Ivanka Trump’s brand will continue to seek new trademarks, according to public reports. Michelle Ruiz, Vogue, "Meanwhile, in China, Ivanka Trump’s Business Doesn’t Seem So Defunct After All," 22 Jan. 2019

Recent Examples on the Web: Verb

As Fashionista points out, the model also registered to trademark her new name — Hailey Bieber — in October of 2018. Kaleigh Fasanella, Teen Vogue, "Hailey Bieber Filed to Trademark Bieber Beauty," 16 Apr. 2019 As Fashionista points out, the model also registered to trademark her new name — Hailey Bieber — back in October of 2018. Kaleigh Fasanella, Allure, "Hailey Bieber Just Filed for "Bieber Beauty” Trademark," 15 Apr. 2019 The Kardashians regularly trademark names associated with their future ventures, meaning that a plethora of new products could be coming very soon. Amy Mackelden, Harper's BAZAAR, "The Kardashians Want to Trademark "Stormiworld" & All of Their Children's Names," 18 Feb. 2019 What is microfeathering: Microfeathering is a form of microblading, and a technique created (and trademarked) by eyebrow artist-to-the-stars Kristie Streicher. Deanna Pai, Glamour, "Microblading, Microshading, and Microfeathering: What's the Difference?," 23 Dec. 2018 The singer and performer trademarked the name Haus Beauty back in February 2018, and fans have been eagerly awaiting the release of the brand ever since. Amy Mackelden, Harper's BAZAAR, "Lady Gaga's New Cosmetics & Skincare Line—Haus Beauty—Now Has a Website," 31 Dec. 2018 For the most part, fashion copyright laws are set up to protect more tangible things — proprietary fabrics and other technical components, brand names, and logos — which can be patented or easily trademarked. Kaitlyn Tiffany, Vox, "Can Vans really sue Target for a cheap look-alike of its most famous skater shoe?," 26 Dec. 2018 Peatos has applied to trademark the tagline with the U.S. Patent and Trademark Office. Annie Gasparro, WSJ, "Cat Fight: Cheetos Maker Pepsi Challenges Orange Snack Rival," 21 Aug. 2018 Scrabble was first trademarked as such in 1948, after it was thought up under a different name in 1933 by Alfred Mosher Butts, an out-of-work architect in Poughkeepsie, New York. Leanne Itali, The Seattle Times, "Yowza! Scrabble dictionary update adds ‘OK,’ ‘ew’ to official play," 24 Sep. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'trademark.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of trademark

Noun

1839, in the meaning defined at sense 1

Verb

1881, in the meaning defined above

Keep scrolling for more

Learn More about trademark

Statistics for trademark

Last Updated

13 May 2019

Look-up Popularity

Time Traveler for trademark

The first known use of trademark was in 1839

See more words from the same year

Keep scrolling for more

More Definitions for trademark

trademark

noun

Financial Definition of trademark

What It Is

A trademark is any legally-protected abstract or figural representation or slogan associated with a company or product that deliberately differentiates it in the market.

How It Works

A trademark is a marketing device that visually sets a company or product apart from similar items trying to gain market share. Trademarks are forms of intellectual property that are unique to a company and or its products. Slogans, symbols, or inventive catchphrases are common examples of trademarks. Companies legally register their trademarks with the appropriate authorities in order to prevent competing companies from copying (called infringing upon) their trademark or trademarks (explicitly designated by the superscripted "TM"). Infringing on a registered trademark is illegal and may be used as justification for legal action by the company which legal rights to that trademark.

To illustrate, suppose company XYZ produces a cleaning solution for eye glasses called CrystalensTM (a clever contraction of the words "crystal" and "lens") for which they have a valid registered trademark. Should another company infringe upon this trademark by copying the name Crystalens verbatim or in part, then company XYZ is justified in suing the infringing party.

Why It Matters

In addition to differentiating companies and products in a given market, the use of trademarks is a marketing strategy that encourages recognition and association of some level of quality among consumers. Registered trademarks ensure fair, competitive practices in the market while protecting the owner of the intellectual property rights.

Source: Investing Answers

trademark

noun

English Language Learners Definition of trademark

: something (such as a word) that identifies a particular company's product and cannot be used by another company without permission
: a quality or way of behaving, speaking, etc., that is very typical of a particular person, group, or organization

trademark

noun
trade·​mark | \ ˈtrād-ˌmärk How to pronounce trademark (audio) \

Kids Definition of trademark

: a device (as a word) that points clearly to the origin or ownership of merchandise to which it is applied and that is legally reserved for use only by the owner

Keep scrolling for more

trademark

noun
trade·​mark | \ ˈtrād-ˌmärk How to pronounce trademark (audio) \

Medical Definition of trademark

: a device (as a word or mark) that points distinctly to the origin or ownership of merchandise to which it is applied and that is legally reserved for the exclusive use of the owner — compare service mark

trademark

noun
trade·​mark | \ ˈtrād-ˌmärk How to pronounce trademark (audio) \

Legal Definition of trademark

: a mark that is used by a manufacturer or merchant to identify the origin or ownership of goods and to distinguish them from others and the use of which is protected by law — see also dilution, infringement, strong mark, weak mark, Trademark Act of 1946 — compare copyright, patent, service mark

Note: The Patent and Trademark Office registers trademarks and service marks that are used in interstate commerce or in intrastate commerce that affects interstate commerce. There are also state registration statutes for marks used in intrastate commerce. A trademark or service mark need not be registered for an owner to enforce his or her rights in court. The common law recognizes ownership of a trademark, established by actual and first use of the mark, but it extends only to the areas or markets where the mark is used. Federal registration of a trademark gives rise to a federal cause of action for infringement in addition to the common-law claim. Registration also serves as evidence of the owner's exclusive right to the continuous use and validity of the mark, and as constructive notice to the world of the claim to the mark. To be a valid trademark at common law and for federal registration, a mark must be distinctive; a descriptive mark may become distinctive by acquiring secondary meaning.

Keep scrolling for more

Comments on trademark

What made you want to look up trademark? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

using a distributed computer network

Get Word of the Day daily email!

Test Your Vocabulary

Time Traveler Quiz: Which Word Came First?

  • time traveler quiz which word came first
  • Which came first?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!