\ˈbrand \

Definition of brand 

(Entry 1 of 2)

1a : a charred piece of wood

b : firebrand sense 1

c : something (such as lightning) that resembles a firebrand

2 : sword

3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership

(2) : a printed mark made for similar purposes : trademark

b(1) : a mark put on criminals with a hot iron

(2) : a mark of disgrace : stigma the brand of poverty

4a : a class of goods identified by name as the product of a single firm or manufacturer : make

b : a characteristic or distinctive kind a lively brand of theater

c : brand name sense 2

5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize he was branded a coward

3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

blot, onus, slur, smirch, smudge, spot, stain, stigma, taint

Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

But while Disney is preparing to revisit the past, Ashley Tisdale is focused firmly on her future — which now includes a brand-new album out in 2019, Symptoms, that's a reflection of what's she's been through and where she's headed next. Claire Dodson, Teen Vogue, "Ashley Tisdale’s “Symptoms” Turns Her Anxieties Into Pop Songs," 23 Nov. 2018 Discovery viewers who are huge fans of the mining industry are now getting a brand-new series to obsess over. Eileen Reslen, Country Living, "'Gold Rush' Star Todd Hoffman Is Creating a New Reality Competition Show," 28 Oct. 2018 Fast forward to 2018, and the geniuses at Dyson are back at it with a brand-new, high-tech styling tool that puts standard curling irons and hair straighteners to shame. Blake Bakkila, Good Housekeeping, "Is Dyson's New Airwrap Styler Really Worth $500? We Put It to the Test," 15 Oct. 2018 Actress and Garnier brand ambassador Mandy Moore explains why self-care isn't selfish — and is actually the key to looking and feeling your best. As Told To Lauren Balsamo, Redbook, "'This Is Us' Star Mandy Moore Shares Her Secret to Looking and Feeling Her Best," 21 Sep. 2018 The moves could indicate a search for additional revenue streams, or simply be a sign that the companies are placing an increasing value on building out their own brands. Gordon Mah Ung, PCWorld, "Gigabyte wades into NVMe SSDs with a trio of budget-priced drives," 19 Sep. 2018 After analyzing customers' shopping habits, Dennis discovered that there are a select number of furniture brands that prove to be more valuable than others. Monique Valeris, ELLE Decor, "An Expert's Top Advice for Selling Furniture Online," 13 Sep. 2018 Reynolds makes Newport, the leading U.S. menthol brand. Jennifer Maloney And Tom Mcginty, WSJ, "FDA Seeks Ban on Menthol Cigarettes," 15 Nov. 2018 Want to learn more about how Away ended up the hottest luggage brand of 2018? Meredith Carey, Condé Nast Traveler, "Away’s New Northern Lights-Themed Luggage Set Has Us Excited for Winter," 6 Nov. 2018

Recent Examples on the Web: Verb

The startup worked with ad agency Human Design and branding shop Frank Collective. Alexandra Bruell, WSJ, "LeBron James, Other Celebrities Team Up to Start Wellness Brand ‘Ladder’," 27 Nov. 2018 All of Lee’s larger-than-life figures were obsessed with self-branding. Noah Berlatsky, The Verge, "The larger-than-life huckster dialogue of Stan Lee," 13 Nov. 2018 From navigating fear, failure, and feeling like an impostor to changing careers to branding yourself, Amber offers advice with radical empathy and care, real talk and real experience. Amber Rae, SELF, "Ask Amber Rae: How Do I Stop Feeling Like a Failure?," 5 Nov. 2018 Later on, she was seen sporting a QEII National Trust branded jacket. Chloe Foussianes, Town & Country, "Meghan Markle Wore J.Crew Jeans on the Royal Tour in Auckland, New Zealand," 29 Oct. 2018 Ten of those schools will receive United-branded, brick and mortar pantries onsite. Andrea Rumbaugh, Houston Chronicle, "United Airlines announces $1M grant to Houston Food Bank," 13 June 2018 The all-new model continues that rich tradition (pun intended), relying on the same MLB platform that underpins the latest Audi and Porsche versions and looking for all the world like an Audi that someone mistakenly branded as a VW. Alexander Stoklosa, Car and Driver, "Volkswagen SUV with Unpronounceable Name Pronounced New for Europe, China," 23 Mar. 2018 Most of the booths showed off tech products that are designed to help cultivate and extract the plant, but there were a number of creative agencies and branding companies present as well. Angela Chen, The Verge, "Weed and luxury in Las Vegas," 15 Nov. 2018 In Europe, Microsoft went so far as to release its own branded Digital TV Tuner in 2014. Kyle Orland, Ars Technica, "Feature erosion watch: Xbox One loses broadcast TV streaming," 5 Nov. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

4 Dec 2018

Look-up Popularity

Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name

: a particular kind or type of something

: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it

: to describe or identify (someone or something) with a word that expresses strong criticism


\ˈbrand \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality

2 : a category of goods identified by a name as being made by a certain company a brand of jeans

3 : trademark

4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire

5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle

2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).


to move with a clumsy heavy tread

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