\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

Synonyms: Verb

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun Their digital presence was one way the brand was uniquely positioned to weather the pandemic. Roxanne Robinson, Forbes, "Retail And Diversification: Jennifer Fisher Jewelry Charts Growth Plan," 26 Feb. 2021 Now the brand is back with a new launch: slip-on sneakers. Travel + Leisure, "This Meghan Markle-loved Brand Just Launched Its First Sneaker — Shop Now," 20 Feb. 2021 His many reviews of CeraVe products instruct on why the brand’s salicylic acid ingredients are ideal for acne-prone skin and why CeraVe’s non-stripping hydrating cleanser is best for dry, sensitive skin. Rachel Besser, Vogue, "TikTok Made Me Buy It: An Affordable Drugstore Skin-Care Brand—And I Don’t Regret It," 19 Feb. 2021 The virtual brand is part of Dine Brands, parent company of Applebee's and IHOP. Kelly Tyko, USA TODAY, "Cheetos-flavored wings are now a thing from new online concept Cosmic Wings via Uber Eats," 17 Feb. 2021 And who is this brand new starlet bringing this iconic character to life? Tamara Fuentes, Seventeen, ""Sex Education" Star Simone Ashley Joins "Bridgerton" Season 2 as Anthony’s New Love Interest Kate Sharma," 16 Feb. 2021 This news arrives just four months after the release of LVMH’s third-quarter sales, which showed that the brand was underperforming. Eliza Huber,, "Rihanna’s Fenty Is On “On Hold,” But Savage Is Thriving," 10 Feb. 2021 This South Korean brand has been a fan-favorite for quite some time. Andrea Zendejas, Marie Claire, "19 Sunglasses Brands to Have on Your Radar for Summer 2021," 27 Jan. 2021 The brand of Oregon and association with Nike are jet fuel. John Canzano, oregonlive, "Canzano: Oregon Ducks defensive coordinator Tim DeRuyter has a tale rooted in fatherhood," 25 Jan. 2021 Recent Examples on the Web: Verb Since then, Gupta, the acting Civil Rights chief in the Obama administration, has become a target of the conservative Judicial Crisis Network, which has sought to brand her as a proponent for defunding police. Kevin Johnson, USA TODAY, "Trump's fate hangs over attorney general nominee Merrick Garland's confirmation hearing," 21 Feb. 2021 The moves are part of Delta’s effort to brand itself as a premium, health-conscious carrier. Niraj Chokshi, New York Times, "Airlines Still Don’t Know When Passengers Will Return," 19 Feb. 2021 Most remain quiet after defecting, likely to avoid provoking Pyongyang authorities, who usually brand them as traitors and punish relatives and close colleagues that remain in North Korea. Andrew Jeong, WSJ, "Another North Korean Diplomat Defects to South Korea," 25 Jan. 2021 To deny classic literature was to brand yourself a barbarian. John Kass, Star Tribune, "The woke left wants to erase classic literature for kids," 7 Feb. 2021 Ahead of the November general election, the GOP was able to brand the Democratic Party as a whole as easy on crime and public safety. Barnini Chakraborty, Washington Examiner, "Georgia sheriffs slam Democrats for supporting 'defund the police' ahead of Biden's arrival," 15 Dec. 2020 But her approach still riles detractors who brand Harris a public official too steeped in a law-and-order model of justice. Washington Post, "Kamala Harris’s journey: Principles, loyalties and compromises," 15 Jan. 2021 Raniere forced them to adhere to strict deprivation diets and used a cauterising pen to brand them with his initials. Sarah Midkiff,, "Every Major Player From The New HBO NXIVM Docuseries The Vow, Explained," 22 Oct. 2020 Homosexuality is outlawed in many socially conservative African societies where some religious groups brand it a corrupting Western import. NBC News, "Nigerian judge throws out case against 47 men facing homosexuality charge," 27 Oct. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Time Traveler for brand

Time Traveler

The first known use of brand was before the 12th century

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Statistics for brand

Last Updated

3 Mar 2021

Cite this Entry

“Brand.” Dictionary, Merriam-Webster, Accessed 5 Mar. 2021.

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Thesaurus: All synonyms and antonyms for brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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