\ ˈbrand \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun


Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

Separately, an analysis of brand-name drug prices by The Associated Press shows there were 2,712 price increases in the first half of this January, as compared with 3,327 increases during the same period last year. Christopher Rugaber, The Seattle Times, "AP FACT CHECK: Trump’s speech exaggerates border peril," 6 Feb. 2019 This town in the snowy northern island of Hokkaido is emerging as Asia’s answer to Aspen and St. Moritz, drawing billionaires to its slopes and, soon, global hotel brands like Park Hyatt, Ritz-Carlton and Aman. Kosaku Narioka, WSJ, "Billionaires, Luxury Hotels Discover Japan’s Aspen," 5 Feb. 2019 Over time, a lot of the insider must-haves in case of an emergency—like the fashion tape and sweat protectors that stylists carry in their kits—have become available to the public, thanks to brands like Hollywood Fashion Secrets. Ana Colón, Glamour, "8 Red Carpet Fashion Hacks Celebrity Stylists Swear By," 18 Jan. 2019 Asus Gaming stuff inside Inside the Mothership, Asus specs a mobile Core i9-8950HK chip and Nvidia’s brand new GeForce RTX 2080. Gordon Mah Ung, PCWorld, "No, really: Asus' crazy ROG Mothership is like a Surface Pro for gaming," 6 Jan. 2019 Apple has been struggling of late in the Indian market, with its pricey phones unable to compete with cheaper and more popular models from brands like Samsung and Xiaomi. Chaim Gartenberg, The Verge, "Apple will reportedly start assembling its premium iPhone models in India," 27 Dec. 2018 The ’90s also saw a boom in indie beauty brands like Urban Decay, Bobbi Brown, and Hard Candy. Cheryl Wischhover, Vox, "The “best” lipstick probably won’t change your life — but the search for it can," 12 Dec. 2018 She's collaborated with artists like Kendrick Lamar, designer Kelly Wearstler, and brands like Puma, Nike, and Tiffany & Co. Charles Curkin, ELLE Decor, "60 Seconds With...Shantell Martin," 11 Dec. 2018 The Polestar 2 will be the first all-electric vehicle from Polestar, a sub-brand spun off Volvo. Alexander George, Popular Mechanics, "Volvo’s Polestar 2 Is an Electric Car Controlled by Google," 23 Jan. 2019

Recent Examples on the Web: Verb

But either buyers simply don’t care about the technology, or Intel hasn’t done a good enough job explaining the Core+ branding to the general public. Mark Hachman, PCWorld, "Intel kills Optane 'Core+' desktop processor bundles as 3D XPoint venture dissolves," 15 Jan. 2019 However, media outlets seek conventional sources of revenue—subscriptions, advertising, branded content—which is hard enough without having to introduce blockchain into this equation. Cyrus Farivar, Ars Technica, "Civil unrest: How a blockchain-based journalism startup bumbled its launch," 23 Dec. 2018 The e-commerce giant ordered 20,000 Sprinter vans that will be branded with Amazon logos and used in the retailer’s delivery service program. Megan Barber, Curbed, "The Sprinter van is now made in the USA," 6 Sep. 2018 Clearly, feuding with a certain younger sister of hers won't stop Kardashian from using the high-quality products branded with that sister's name. Andrea Park, Allure, "Kourtney Kardashian Faces a Tough Choice: KKW Beauty or Kylie Cosmetics?," 3 Aug. 2018 The site has been taped off and branded with an orange warning sign. Claire Wolters,, "Temple favorite Champs Diner closes temporarily after Uber crashes into front gate," 21 June 2018 And three new urgent care centers, co-branded with the University of Miami Health System, have opened in Country Walk, Cutler Bay and North Miami — with two more planned for Doral and Miami Gardens. Daniel Chang, miamiherald, "Your taxes are paying for this $1.5 billion makeover to Miami's public hospital system | Miami Herald," 9 May 2018 Anything branded with Selena's image has been highly sought-after as of late. Craig Hlavaty, Houston Chronicle, "Selena Quintanilla cups are coming to convenience store chain Stripes later this week," 2 Apr. 2018 Instagram's Questions Sticker has only existed for 48 hours, but it's already been branded a mute-able offense. Madeline Buxton,, ""Ask Me A Question" Is Not The Only Way To Use Instagram's Questions Sticker," 12 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

13 Feb 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).


to express emotion in a dramatic way

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