\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun


Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

Just a few weeks after announcing a brand-new setting powder, Kylie Jenner is coming out with another product guaranteed to keep your makeup looking flawless. De Elizabeth, Teen Vogue, "Kylie Cosmetics Announces New Setting Spray," 6 Apr. 2019 Yep, that's right, co-stars Kellie Pickler and Wes Brown will pick up where the beloved Christmas at Graceland left off for a brand-new sequel this summer. Blair Donovan, Country Living, "Kellie Pickler's Super Popular 'Christmas at Graceland' Movie Is Getting a Sequel," 17 Mar. 2019 The Perfectionists is slated to premiere on Freeform on Wednesday, March 20, bringing us a brand-new mystery to obsess over along with a slew of new potential villains hiding in plain sight. De Elizabeth, Teen Vogue, "Meet the Cast of Pretty Little Liars: The Perfectionists, the New Murder-Mystery Thriller," 12 Mar. 2019 And with this seasonal change comes a new month and a brand-new lineup of films and TV shows to stream on Netflix. Nicole Saunders, Harper's BAZAAR, "Here's Everything Coming to Netflix in March," 21 Feb. 2019 Previous missile shipments had included the 48N6E2, an older surface-to-air missile, but apparently this latest shipment was for the brand-new 40N6. Kyle Mizokami, Popular Mechanics, "Bad Weather Ruined a Shipment of Russia’s Best Missiles Bound for China," 19 Feb. 2019 That includes a brand-new multiplayer mode focused entirely on destruction. Andrew Webster, The Verge, "The 40 games we can’t wait to play in 2019," 26 Dec. 2018 But with the help of the brand's consulting stylist Ashley Streicher, Moore took her updated look to the next level by chopping off several inches of hair into a super-chic bob. Marci Robin, Allure, "Mandy Moore Just Cut Her Hair Into a Super-Chic Wavy Bob," 8 Mar. 2019 Now, the company is ready to take on a new venture, while keeping with the theme of their brand's mission statement: to inspire a community around sleep, wellness, and creating a comfortable home. Elizabeth Gulino, House Beautiful, "Parachute Has Just Launched Swoon-Worthy Handwoven Rugs," 7 Mar. 2019

Recent Examples on the Web: Verb

In addition to shooting quirky videos, Siwa cuts endorsement deals and sells two branded apparel lines with Target, the second-largest U.S. retailer. Mark Bergen, The Seattle Times, "Kidfluencers’ rampant YouTube marketing creates minefield for Google," 24 Mar. 2019 Our farmhouse-style queen, design savior, and brand new BFF of Jennifer Lopez is always surprising us with her wide array of talents and fun quirks. Elizabeth Gulino, House Beautiful, "Joanna Gaines Has Been Hiding Her Gymnastics Skills from Us This Whole Time," 8 Mar. 2019 Getty Images Shocking fans on Monday evening, Halle Berry took to Instagram to unveil a huge, brand new tattoo which spans all the way down her back. Lucy Wood, Marie Claire, "Halle Berry Just Unveiled the Most Enormous Tattoo Right Down Her Back," 5 Mar. 2019 By branding sleep as a luxury and wellness commodity, Casper has proven that customers are willing to spend on sleep. Chavie Lieber, Vox, "A breakdown of this year’s brand winners and losers.," 27 Dec. 2018 There are a few possibilities for what this future technology will look like, from genetic modification of existing organs to brand new organs grown in test tubes and petri dishes. Avery Thompson, Popular Mechanics, "This Patch of 3D-Printed Flesh Is a Step Toward a Full 3D-Printed Heart," 3 July 2018 Despite their firm convictions, and their deep-seated opposition to HUAC, quite a few of the actors were loath to be branded Communist sympathizers. Noah Isenberg, The New Republic, "Making the Movies Un-American," 3 July 2018 Each year, the family reunites to brand the new calves. Craig Fehrman, Outside Online, "Star Journalists Explore Rural America," 12 June 2018 But even if developers want to brand parks as their own, there are limitations, as the city’s Department of Parks and Recreation retains control over details. New York Times, "New Parks Sprout Around New York," 8 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

10 Apr 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).


marked by a state of overwhelming emotion

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