\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

Synonyms: Verb

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory.
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Recent Examples on the Web: Noun Great businesses tend to have sustainable competitive advantages, such as Disney’s strong brand or Apple’s networking platform, and that keeps users more and more tied to its ecosystem with each new product. Dallas News, "The Motley Fool: Facebook’s revenue just keeps growing," 4 Apr. 2021 But as his staffer and chairperson of the California Young Republicans, McCarthy tended to hew closer to his mentor’s moderate brand of politics and focus on economic issues., "‘An incredibly difficult balancing act:’ Will Kevin McCarthy lead the fractious House Republicans to the majority?," 3 Apr. 2021 Placed under federal protection in Madea’s Southern home, a Wall Street banker and his dysfunctional family get a taste of the no-nonsense matriarch’s special brand of tough love. Ed Stockly, Los Angeles Times, "Movies on TV this week: James Dean in ‘Giant’ on TCM and more," 2 Apr. 2021 But convertibility can vary, depending on the specific car seat or brand. Bre Richey,, "The best car seat for a one-year-old," 1 Apr. 2021 Who would have the nerve to call into question the stellar brand and style of football played by the Utes? Gordon Monson, The Salt Lake Tribune, "Gordon Monson: Utah football is flawed at its core. But it can change — and it should.," 1 Apr. 2021 My boyfriend's mother and sisters are all really into a specific brand and type of charm bracelet. Washington Post, "Carolyn Hax: She’s not charmed by boyfriend’s unwanted gift," 1 Apr. 2021 Over time, this focus will lead to expanded market share and new customer acquisition, creating a winning scenario for both the cannabis brand and its retail and delivery partners. Matt Morea, Rolling Stone, "Riding the Green Rush: A Road Map for Cannabis Brands in 2021," 31 Mar. 2021 An incredibly popular brand of dip has just been recalled after the U.S. Food and Drug Administration found Salmonella during a routine test. Mike Wehner, BGR, "Salmonella sparks recall of popular brand of dip," 30 Mar. 2021 Recent Examples on the Web: Verb The league didn’t have to brand him a loser on the way out the door, especially when league bosses know how the game’s been called for decades., "NHL responded quickly to Tim Peel/hot microphone episode," 27 Mar. 2021 Republicans have sought to brand Mr. Biden’s staff, most notably Mr. Klain, as an obstacle to bipartisanship. Ken Thomas, WSJ, "Biden White House Chief Learns From Obama Mistakes to Sell Covid-19 Plan," 5 Mar. 2021 Most serious antiques collectors would brand this a reproduction and have little interest in it because of its age (or lack thereof) and origins. Helaine Fendelman And Joe Rosson, Star Tribune, "Centerpiece is in Art Nouveau style, but not of that era," 26 Jan. 2021 From gently used to brand new gear and toys, Good Buy Gear offers a huge variety of inventory. Chron Shopping Contributor, Chron, "Make money on your used baby and kid gear with Good Buy Gear," 17 Mar. 2021 But as a newer platform that has long pushed a social-networking angle, Poshmark has been able to brand itself as decidedly more hip from the start without having to reinvent itself. Laura Forman, WSJ, "Poshmark Looks Better on Sale," 12 Mar. 2021 Unlike Trump, Biden chose not to brand the checks with his signature. Shahar Ziv, Forbes, "Biden Signs Stimulus Bill, But Won’t Sign $1,400 Stimulus Checks; It’s A Missed Opportunity," 12 Mar. 2021 Ranging from oldies like Lenny Williams to brand new hits by Cardi B, check out all of LaLa's picks below. Stephen Daw, Billboard, "'Drag Race' Queen LaLa Ri on the Music That Inspires Her, From Gospel to Cardi B," 16 Feb. 2021 Since then, Gupta, the acting Civil Rights chief in the Obama administration, has become a target of the conservative Judicial Crisis Network, which has sought to brand her as a proponent for defunding police. Kevin Johnson, USA TODAY, "Trump's fate hangs over attorney general nominee Merrick Garland's confirmation hearing," 21 Feb. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Time Traveler for brand

Time Traveler

The first known use of brand was before the 12th century

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Statistics for brand

Last Updated

8 Apr 2021

Cite this Entry

“Brand.” Dictionary, Merriam-Webster, Accessed 17 Apr. 2021.

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Thesaurus: All synonyms and antonyms for brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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