\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun


Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

Magic Show On Monday, June 24 at 1:30 and 3 p.m., magician David Hinkin will be at the Maud Marks Branch Library, 1815 Westgreen Blvd., to perform his own brand of magic. Houston Chronicle, "Katy-area calendar of events," 16 June 2019 Richmond has been relaunching his historic brand after losing control in a business dispute for two seasons. Washington Post, "Sunnei to Palm Angels, streetwear in fashion focus in Milan," 16 June 2019 Ivanka Trump might not be running her own fashion brands anymore, but the first daughter’s income in 2018 was still well in the millions. Alejandra Salazar,, "Ivanka Trump Closed Her Fashion Brands, But She Earned Millions From Her Father's D.C. Hotel," 15 June 2019 Taiwan’s tech giant HTC, which develops VR headsets and content under its brand Vive, provides grants to projects that promote awareness of climate change and sustainability under VR for Impact. Vivienne Chow, Quartzy, "Artists are using virtual reality to convey the perils of climate change," 15 June 2019 But forcing your brand into the story doesn’t come cheap. Dale Rutledge, Fortune, "With ‘MIB: International,’ Lexus Is Cast as a Blockbuster Car for a Second Straight Summer," 14 June 2019 Leonard came through with 22 and his usual brand of unflappable confidence, but then again, that was just about a guarantee. Bruce Jenkins,, "To win, Raptors had to stop Stephen Curry — and they did in the end," 13 June 2019 Tyson recently introduced blended sausages and meatballs, made with bacon, chicken, vegetables, barley, lentils and quinoa among other ingredients, under its existing Aidells brand. Danielle Wiener-bronner, CNN, "Even Tyson is getting in on the plant-based meat craze. But it's not what you think," 13 June 2019 Transsion accounted for the largest smartphone shipments to Africa in the first quarter with Tecno and Itel, two of its leading brands, combining for around a third of total market share, IDC’s report shows. Yomi Kazeem, Quartz Africa, "Nigeria and South Africa’s economic struggles are starting to hurt African phone sales," 13 June 2019

Recent Examples on the Web: Verb

Both vintage and brand new decorative versions seem to be everywhere — on the pages of interior design magazines, on your Instagram feed and even at big-name retailers. Michelle Brunner, Twin Cities, "Room dividers — and all their old-Hollywood charm — are back," 15 June 2019 Potential money-launderers have used it to anonymously snap up $1.5 billion worth of apartments either owned or branded by the Trump Organization. Max De Haldevang, Quartz, "The surprisingly effective pilot program stopping real estate money laundering in the US," 11 June 2019 Through the deal, JoJo has released loads of branded merchandise including a Jojo Siwa action doll, a collection of clothes and even sequined high-top sneakers at Payless. Jasmine Gomez, Seventeen, "JoJo Siwa's Net Worth Might Make Your Head Spin," 10 June 2019 Oregon and Washington began branding California sea lions in 1997, to help with identification. Sallie Tisdale, Harper's magazine, "Catechism of the Waters," 10 June 2019 There are also possible regulatory challenges, with some cities like San Francisco branding delivery robots a nuisance and banning them from the sidewalk completely. James Vincent, The Verge, "Amazon is creating detailed 3D models of suburbia to train its new delivery robots," 8 June 2019 The footage additionally shows employees striking calves with their hands and steel rods and being burnt with branding irons. Suzanne Baker, Naperville Sun, "'Disturbing' video of calves being abused prompts Casey's Foods, Jewel to remove Fairlife dairy items," 5 June 2019 There was sushi with pink rice, ice cream cones covered in glitter, french fries in branded pink sleeves, and ramen (one of Kylie's favorite foods) for guests to munch on. Nicole Saunders, Harper's BAZAAR, "Kylie Jenner Celebrates the Launch of Kylie Skin with an Epic Party Worthy of an MTV Special," 22 May 2019 Of course, McLaren has used GT branding before, but the outgoing 570GT was a member of the brand’s entry Sports Series. Mike Duff, Car and Driver, "The 2020 McLaren GT Is a Mid-Engined Supercar Built for Luxurious Grand Touring," 15 May 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

19 Jun 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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