\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

Synonyms: Verb

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun The entire collection was on point and on-brand for Rogers as his style as a designer only becomes stronger with each collection. Gianluca Russo, Teen Vogue, "Christopher John Rogers’s New York Fashion Week 2020 Show Was a Color Explosion," 9 Feb. 2020 Every major epidemic spawns some brand of this mental exercise, and for good reason. National Geographic, "How coronavirus compares to flu, Ebola, and other major outbreaks," 7 Feb. 2020 The Betty Boop brand, along with Woman's Day and Johnson,all advocate for better heart health and safety precautions for women of all ages. Annie O’sullivan, Woman's Day, "The Empire State Building Lit Up Red to Show Support Heart Health," 6 Feb. 2020 The brand, which first launched in September 2019 as a direct-to-consumer label, is now partnering up with Nordstrom to bring shape-enhancing garments, lounge pieces, and sleepwear to even more Kardashian fans. Marina Liao, Marie Claire, "Kim Kardashian's SKIMS Line Officially Launches in Nordstrom," 6 Feb. 2020 Acclaimed Italian fashion designer Miuccia Prada and her executive team will receive sensitivity training after her namesake brand, fashion powerhouse Prada, was blasted for selling a line of figurines criticized for evoking racist imagery. Megan Cerullo, CBS News, "Miuccia Prada to get racism-sensitivity training after fashion faux pas," 5 Feb. 2020 That cologne largely inspired Queens & Monsters, the latest and sixth fragrance from the actress's clean fragrance brand, Henry Rose. Nicola Dall'asen, Allure, "Michelle Pfeiffer Used to Steal Her Dad's Cologne, and It Totally Inspired Her Latest Fragrance," 5 Feb. 2020 Think brands like Spanx, Levi's, The North Face, and other favorites specifically in long-lasting styles that rarely go on sale. Amanda Randone,, "The Zappos Winter Event Is The Best Time Buy These Popular Boots & Leggings," 4 Feb. 2020 Spring Training tickets, including the brand new Lawn Pass which offers a lawn seat to all 17 home games in Phoenix for $29, may be purchased online now at or by phone at (800) 933-7890. Tom Haudricourt, Milwaukee Journal Sentinel, "The Brewers' spring training broadcast schedule includes 14 games on television," 3 Feb. 2020 Recent Examples on the Web: Verb Land O'Lakes' branding move comes amid an industrywide struggle in the dairy sector, especially as milk consumption has declined. Beth Kowitt, Fortune, "Land O’Lakes wants to introduce you to the farmer behind your butter," 7 Feb. 2020 BuzzFeed now has a growing commerce business that includes branded cookware at Walmart and an affiliate division that brings in money any time a reader buys something from an online store when coming from a link in a BuzzFeed article. Edmund Lee, New York Times, "The Future of BuzzFeed: Win or LOL?," 31 Jan. 2020 Love is also the chief catalyst of Art x Love, an arts branding company that created last year to collect oral histories and sell customized, commemorative bricks to surround the kiosk. Robin Goist, cleveland, "Akron-area rubber workers, descendants to record stories for visitors to hear at downtown kiosk," 30 Jan. 2020 Like, say, running into a friend at the (gorgeously branded) restrooms after trying to schedule a coffee date with her for weeks — or having a panel on funding and scaling a business interrupted by a squealing baby. Flora Tsapovsky,, "I spent a year at women’s empowerment conferences: Hear me roar," 8 Jan. 2020 Sam Sanders, an openly gay African American man, hosts a cultural talk show branded with his own name. Jason Loviglio, The Conversation, "NPR is still expanding the range of what authority sounds like after 50 years," 6 Dec. 2019 Even a simple practice, like branding a social topic with a catchy hashtag, can give off the impression to the public that hashtagged content, even news content published by major news companies, is hyper-partisan or untrue. Eugenia Ha Rim Rho, Quartz, "#MeToo, #BlackLivesMatter, and other hashtags make people doubt the news," 4 Dec. 2019 In Uganda, a controversial social media tax branded by critics as a method to limit online expression resulted in a drop in internet users. Yomi Kazeem, Quartz Africa, "Internet and social media shutdowns cost African economies over $2 billion in 2019," 16 Jan. 2020 In a photo shared with PEOPLE, Julie, a business and branding coach, cradles her baby bump while wearing a long blue dress, as a smiling Schaech, also dressed in blue, has his arm around their son. Elizabeth Leonard,, "Johnathon Schaech and Wife Julie Expecting Second Child: 'We Are So Grateful for This Miracle'," 14 Jan. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Time Traveler for brand

Time Traveler

The first known use of brand was before the 12th century

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Statistics for brand

Last Updated

13 Feb 2020

Cite this Entry

“Brand.” Dictionary, Merriam-Webster, Accessed 25 Feb. 2020.

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More Definitions for brand


How to pronounce brand (audio)

English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Thesaurus: All synonyms and antonyms for brand

Rhyming Dictionary: Words that rhyme with brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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