\ˈbrand \

Definition of brand 

(Entry 1 of 2)

1a : a charred piece of wood

b : firebrand sense 1

c : something (such as lightning) that resembles a firebrand

2 : sword

3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership

(2) : a printed mark made for similar purposes : trademark

b(1) : a mark put on criminals with a hot iron

(2) : a mark of disgrace : stigma the brand of poverty

4a : a class of goods identified by name as the product of a single firm or manufacturer : make

b : a characteristic or distinctive kind a lively brand of theater

c : brand name sense 2

5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize he was branded a coward

3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

blot, slur, smirch, smudge, spot, stain, stigma, taint

Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

And Burberry is a quintessentially British brand, though with a new designer, Riccardo Tisci, who is Italian. Robin Givhan, Houston Chronicle, "Nothing else Melania Trump wears will ever matter again," 13 July 2018 The collection, which includes shirts, tops, jackets, and bags mostly made of denim features one of the brand’s most memorable images from the ’80s: Brooke Shields kicking up a leg as shot by Richard Avedon. Aubri Juhasz, The Cut, "Calvin Klein’s New Label Is a Nostalgic Throwback," 13 July 2018 Schnatter has long been the face of the brand, appearing in TV ads for Papa John's, and the company has noted in regulatory filings its business could be harmed if Schnatter's reputation was damaged. Candace Choi,, "Papa John's to pull founder from marketing after racial slur reports," 13 July 2018 Southwest is the brand that made peanuts and air travel synonymous. Hallie Detrick, Fortune, "Southwest, the Airline Built on Peanuts, Will Stop Serving Them on Board," 10 July 2018 When Hollyhock Hill opened in 1928, television, sliced white bread and air-conditioning in offices were brand new. Liz Biro, Indianapolis Star, "Hollyhock Hill restaurant is selling fried chicken dinners for $1.50," 7 July 2018 Magnolia is the premier dairy brand in the Philippines, established in 1925. Pam Kragen,, "22 San Diego ice cream shops where you can cool off on this very hot day," 6 July 2018 The position is brand new for the 52-year-old organization, which is based in Hartford but serves 132 municipalities in Connecticut. Michael Walsh, Courant Community, "Local Becomes Nutmeg Big Brothers Big Sisters First Individual Gifts Officer," 5 July 2018 From minimalists to Instagram maximalists, there's a brand out there for everyone., "9 Newly Launched Swim Brands To Keep You Ahead Of The Game," 5 July 2018

Recent Examples on the Web: Verb

People misunderstand that vegan patties and hot dogs are branded like that to be comprehensible as a product. Emily Dreyfuss, WIRED, "In Defense of the Vegan Hot Dog," 4 July 2018 The Patio Group spent about $200,000 re-branding the property in the style of its’ other patio-centric restaurants the Patio on Lamont in Pacific Beach and the Patio on Goldfinch in Mission Hills. Pam Kragen,, "Shuttered Encinitas eatery reborn as Patio on 101," 21 June 2018 At the time, in addition to his television shows and branded product lines, Batali was involved with 24 restaurants and the Eataly chain of food hall marketplaces. Brittany Martin, Los Angeles Magazine, "Nancy Silverton Is Eyeing Some Major Moves and Expansions," 18 June 2018 And they've been branded a bit like Trump supporters. Fox News, "UK Foreign Secretary Jeremy Hunt on NATO, Russia and Brexit," 13 July 2018 Merlin Entertainments' LEGOLAND Discovery Center is branded as the ultimate indoor Lego playground, and one of only 11 U.S. sites happens to be located in Atlanta. Shari Perkins, ajc, "The Insider's Guide to LEGOLAND Discovery Center," 11 July 2018 In retaliation, he was branded the CIA’s spy boss in Latin America by the head of the ruling socialist party. Joshua Goodman,, "Back channel with Boston roots helped free Utah man in Venezuela," 27 May 2018 This is branded content, produced by our marketing department in partnership with our advertisers—not by editorial. Billboard, "The RITAS from Lime-A-Rita Crash Billboard Music Awards Red Carpet with DJ Pauly D," 24 May 2018 Most of the products consumers buy on Amazon are branded—a Sony TV, a Hot Wheels car, a S’well water bottle. Beth Kowitt, Fortune, "How Amazon Is Using Whole Foods in a Bid for Total Retail Domination," 21 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Learn More about brand

Phrases Related to brand

leading brand

name brand

store brand

Statistics for brand

Last Updated

9 Oct 2018

Look-up Popularity

Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name

: a particular kind or type of something

: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it

: to describe or identify (someone or something) with a word that expresses strong criticism


\ˈbrand \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality

2 : a category of goods identified by a name as being made by a certain company a brand of jeans

3 : trademark

4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire

5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle

2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).


to reject or criticize sharply

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