brand

1 of 2

noun

1
a
: a charred piece of wood
c
: something (such as lightning) that resembles a firebrand
2
: sword
3
a(1)
: a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2)
: a printed mark made for similar purposes : trademark
b(1)
: a mark put on criminals with a hot iron
(2)
: a mark of disgrace : stigma
the brand of poverty
4
a
: a class of goods identified by name as the product of a single firm or manufacturer : make
b
: a characteristic or distinctive kind
a lively brand of theater
d
: a public image, reputation, or identity conceived of as something to be marketed or promoted
Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …Elizabeth McNeil et al.
The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …Daniel Lyons
5
: a tool used to produce a brand

brand

2 of 2

verb

branded; branding; brands

transitive verb

1
: to mark with a brand
2
: to mark with disapproval : stigmatize
he was branded a coward
3
: to impress indelibly
brand the lesson on his mind
brander noun

Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory. See More
Recent Examples on the Web
Noun
On With The Game Changing New Wearable Apple Confirms Impressive MacBook Pro Special Offer The Swiss watch brand in a statement describes the timepiece as an abstraction. Anthony Demarco, Forbes, 11 Feb. 2024 This style is selling out fast, so be sure to check out the brand’s other colorful styles, like the Nike Winflo 9 running shoes with an electric lime or the Nike Air Zooms in a more muted guava. Samantha Leal, Travel + Leisure, 11 Feb. 2024 China’s auto shipments surpassed Germany’s in 2022 thanks to the astounding rise of the country’s electric vehicle brands, notably BYD. Hanna Ziady, CNN, 10 Feb. 2024 Often, restaurants are not owned by a familiar brand’s parent corporation but rather operated as franchises. Suhauna Hussain, Los Angeles Times, 10 Feb. 2024 After sharing his story on Instagram, snowboard brands Nitro and 686 pledged to send Duffy some new snowboarding gear. Sarah Rumpf-Whitten, Fox News, 10 Feb. 2024 Last month, Jeremy Allen White nearly broke the internet with his shirtless images for the brand’s underwear campaign. Anna Tingley, Variety, 30 Jan. 2024 To avoid this pitfall, conduct a thorough brand audit to reacquaint yourself with your brand’s fundamentals. Kristin Marquet, Rolling Stone, 30 Jan. 2024 Trainor is far from the only bold-faced name in the cosmetics brand’s Super Bowl ad teaser. Anna Chan, Billboard, 30 Jan. 2024
Verb
It is now branded as Super Bowl Opening Night, broadcast by the NFL Network, sponsored by a sports drink company and open to fans for $30. Billy Witz Sinna Nasseri, New York Times, 10 Feb. 2024 He has been branded as a right-wing extremist by German intelligence. Sebastian Shukla, CNN, 9 Feb. 2024 From returning favorites to brand new adventures, 2024 is shaping up to be a big year for family fun at the movies. Lauren Brown West-Rosenthal, Parents, 5 Feb. 2024 The house started as a whimsical idea by branding guru John-Patrick Flynn in 2021: Purchase a run-down Midcentury Modern tract home in Palm Springs and invite Shag to reimagine it as one of his artworks. Lisa Boone, Los Angeles Times, 5 Feb. 2024 The Canadian athleisure brand just unveiled a basketball game that eschews garish colors and kitsch branding in favor of an elegant, minimalist design. Demetrius Simms, Robb Report, 30 Jan. 2024 New features include adding a new array of beautiful, modern design modules for the Mercury Pro homepage and branded custom copywriting across all website pages. Miami Herald, 30 Jan. 2024 Some in Congress have sought to brand the group a foreign terrorist organization. Abigail Hauslohner and Alex Horton The Washington Post, arkansasonline.com, 28 Jan. 2024 Defense attorneys argue that the San Bernardino County district attorney’s office branded the defendants co-conspirators simply for exercising their 1st Amendment rights and organizing their efforts over social media or text messages. Nathan Solis, Los Angeles Times, 25 Jan. 2024 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Etymology

Noun

Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

First Known Use

Noun

before the 12th century, in the meaning defined at sense 1a

Verb

15th century, in the meaning defined at sense 1

Time Traveler
The first known use of brand was before the 12th century

Dictionary Entries Near brand

Cite this Entry

“Brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brand. Accessed 24 Feb. 2024.

Kids Definition

brand

1 of 2 noun
1
: a burnt or burning piece of wood
2
a
: a mark made by burning (as on cattle) to show ownership, maker, or quality
b
: a printed mark made for similar purposes : trademark
3
a
: a mark once put on criminals with a hot iron
b
: a mark of disgrace : stigma
4
a
: a class of goods identified as the product of a single maker
b
: a particular kind : variety

brand

2 of 2 verb
1
: to mark with or as if with a brand
2
: to describe or identify with a word that expresses disapproval
was branded a coward

More from Merriam-Webster on brand

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