co-branded; co-branding; co-brands

transitive verb

: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both

Examples of co-brand in a Sentence

Recent Examples on the Web The idea was to draw in younger viewers and co-brand with then-Time Warner properties: Entertainment Weekly, People and Time. Randee Dawn, Variety, 25 Oct. 2023 In some cases, teams are co-branded on a long-term basis between the host team and one or more away schools. Deanna Pan, BostonGlobe.com, 15 June 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'co-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1982, in the meaning defined above

Time Traveler
The first known use of co-brand was in 1982

Dictionary Entries Near co-brand

Cite this Entry

“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 4 Mar. 2024.

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