co-branded; co-branding; co-brands

transitive verb

: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both

Examples of co-brand in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations. Jeff Fromm, Forbes.com, 11 Sep. 2025 The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares. Leslie Josephs, CNBC, 20 Aug. 2025 On Thursday, Born in Detroit Kitchen + Bar, which co-branded with Great Lakes Coffee Roasting Co., opened, offering food, beverage and retail offerings. Susan Selasky, Freep.com, 2 Aug. 2025 Two styles were previewed in black and tan, each with metallic gold eyelets and tongue co-brand in white. Riley Jones, Footwear News, 5 July 2025 Separately, Meta has had success selling non-AR smart glasses co-branded with Ray-Ban. Bloomberg, Mercury News, 21 May 2025

Word History

First Known Use

1982, in the meaning defined above

Time Traveler
The first known use of co-brand was in 1982

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Cite this Entry

“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 17 Sep. 2025.

Last Updated: - Updated example sentences
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