co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—
Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
On Thursday, Born in Detroit Kitchen + Bar, which co-branded with Great Lakes Coffee Roasting Co., opened, offering food, beverage and retail offerings.
—Susan Selasky, Freep.com, 2 Aug. 2025
Two styles were previewed in black and tan, each with metallic gold eyelets and tongue co-brand in white.
—Riley Jones, Footwear News, 5 July 2025
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
On Thursday, Born in Detroit Kitchen + Bar, which co-branded with Great Lakes Coffee Roasting Co., opened, offering food, beverage and retail offerings.
—Susan Selasky, Freep.com, 2 Aug. 2025
Two styles were previewed in black and tan, each with metallic gold eyelets and tongue co-brand in white.
—Riley Jones, Footwear News, 5 July 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 2 Oct. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share