co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—
Stephen Garner, Footwear News, 21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—Ken Sweet, Los Angeles Times, 14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—Joyce Jiang, CNN Money, 16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—Will Porter, Outside, 15 Nov. 2025
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
All major airlines have their own credit card (or one that’s co-branded with a bank), and most major banks, including Chase, CitiBank, and Bank of America, also offer travel-specific cards that can offer big-time savings on flights (plus hotels and more travel expenses).
—Blane Bachelor, Condé Nast Traveler, 19 Mar. 2025
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Stephen Garner, Footwear News, 21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—Ken Sweet, Los Angeles Times, 14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—Joyce Jiang, CNN Money, 16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—Will Porter, Outside, 15 Nov. 2025
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
All major airlines have their own credit card (or one that’s co-branded with a bank), and most major banks, including Chase, CitiBank, and Bank of America, also offer travel-specific cards that can offer big-time savings on flights (plus hotels and more travel expenses).
—Blane Bachelor, Condé Nast Traveler, 19 Mar. 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 28 Jan. 2026.
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