co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—
Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
On Thursday, Born in Detroit Kitchen + Bar, which co-branded with Great Lakes Coffee Roasting Co., opened, offering food, beverage and retail offerings.
—Susan Selasky, Freep.com, 2 Aug. 2025
Two styles were previewed in black and tan, each with metallic gold eyelets and tongue co-brand in white.
—Riley Jones, Footwear News, 5 July 2025
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Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
The $395-a-year Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, is the carrier’s first premium credit card and includes perks like airport lounge passes, instant $50 vouchers for delays and discounted global companion fares.
—Leslie Josephs, CNBC, 20 Aug. 2025
On Thursday, Born in Detroit Kitchen + Bar, which co-branded with Great Lakes Coffee Roasting Co., opened, offering food, beverage and retail offerings.
—Susan Selasky, Freep.com, 2 Aug. 2025
Two styles were previewed in black and tan, each with metallic gold eyelets and tongue co-brand in white.
—Riley Jones, Footwear News, 5 July 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 4 Nov. 2025.
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