on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

The best marketers understand that the most effective campaigns don’t generate custom emails for each recipient, but rather personalize a few specific phrases, ensuring the email remains on-brand. —Expert Panel®, Forbes.com, 17 June 2025

In Protest The Texas capital displayed an on-brand and creative protest, with drag queen performances and poetry slams while demonstrators took to the parks in scenes reminiscent of hippies in the 1970s protesting the Vietnam War. —Peter Aitken, MSNBC Newsweek, 15 June 2025

Prior to her Governors Ball performance on June 7, the 22-year-old pop star was photographed out in wearing a very on-brand pair of shorts in New York City. —Emily Tannenbaum, Glamour, 8 June 2025

The nail art recap kicked off with a classic French manicure… with a very on-brand twist. —Kara Nesvig, Allure, 4 June 2025

Word History

First Known Use

1995, in the meaning defined above

Rhymes for on-brand

• armband
• backhand
• bandstand
• baseband
• broadband
• command
• cropland
• demand
• disband
• dreamland
• expand
• farmhand