on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

Write clear content lines that keep you on-brand and on-message. —Jodie Cook, Forbes.com, 15 Sep. 2025

The sending love out to people, places, and the overall universe really, is on-brand for Coldplay. —Althea Legaspi, Rolling Stone, 13 Sep. 2025

Given that, casting Taylor Frankie Paul is actually one of the most on-brand decisions the franchise has made in a while. —Olivia Crandall, Vulture, 10 Sep. 2025

That’s why skimming Rhode’s site (and now its Sephora collection) feels intimate and never overwhelming, with only ten distinct topicals on offer: alongside the aforementioned case, a handy, on-brand compact mirror, and various sets ideal for holiday gifting. —Stacia Datskovska, Footwear News, 5 Sep. 2025

Word History

First Known Use

1995, in the meaning defined above

Rhymes for on-brand

• armband
• backhand
• bandstand
• baseband
• broadband
• command
• cropland
• demand
• disband
• dreamland
• expand
• farmhand