on-brand
adjective
ˈȯn-ˈbrand 
ˈän-
variants
or on brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …—
Katie Shapiro
Katie Shapiro… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.—Cheryl Lock
Cheryl LockThe first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.—Graeme McMillan
Graeme McMillanIt would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.
Examples of on-brand in a Sentence
Recent Examples on the Web
Based on a Mexican folktale, La Llorona is also on-brand for The Conjuring–verse.
—Bethy Squires, Vulture, 5 Sep. 2025
Prince was famously associated with the color purple, and Charli XCX absolutely owned last summer with her lime green Brat aesthetic — but Swift’s wide-ranging choices of signature hues are clearly both on-brand and possibly leading trends.
—Gil Kaufman, Billboard, 21 Aug. 2025
Snoop Dogg has entered the world of fine art with very on-brand pieces.
—Demicia Inman, VIBE.com, 18 Aug. 2025
The goal is to keep users engaged with AI responses that are accurate, helpful, and on-brand.
—Sho Dewan, Forbes.com, 15 Aug. 2025
See All Example Sentences for on-brand
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Bethy Squires, Vulture, 5 Sep. 2025
Prince was famously associated with the color purple, and Charli XCX absolutely owned last summer with her lime green Brat aesthetic — but Swift’s wide-ranging choices of signature hues are clearly both on-brand and possibly leading trends.
—Gil Kaufman, Billboard, 21 Aug. 2025
Snoop Dogg has entered the world of fine art with very on-brand pieces.
—Demicia Inman, VIBE.com, 18 Aug. 2025
The goal is to keep users engaged with AI responses that are accurate, helpful, and on-brand.
—Sho Dewan, Forbes.com, 15 Aug. 2025
See All Example Sentences for on-brand
Cite this Entry
“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 11 Sep. 2025.
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