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\ ˈȯn-ˈbrand 
, ˈän- \
, ˈän- \variants:
or on brand
Definition of on-brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …— Katie Shapiro … it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.— Cheryl Lock The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.— Graeme McMillan It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.
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“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 10 Aug. 2020.
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The first known use of on-brand was in 2005
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