variants or on brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …Katie Shapiro
… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.Cheryl Lock
The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.Graeme McMillan
It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web Accelerated by the pandemic, brands adapting to lockdown restrictions fueled the surge in demand for high-quality, on-brand content. Katie Salcius, Forbes, 21 Feb. 2024 These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame. Jessie Quinn, Peoplemag, 4 Feb. 2024 How very on-brand for the Barbie movie and its themes of patriarchy and codependence. Vulture, 25 Dec. 2023 For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace. Emily Tannenbaum, Glamour, 25 Dec. 2023 Keeping the accessories on-brand, Madonna also carried a black patent leather Black Miss Sicily purse from Dolce & Gabbana. Hannah Jackson, Vogue, 27 Nov. 2023 As enchanting as the art were the colorful lit menorahs shaped like watermelons and dirty martinis–above all else, incredibly on-brand for Susan Alexandra. Kristen Bateman, Vogue, 10 Nov. 2023 Great for the dorm, the office, or your little one’s bedroom. Find it on Amazon A Holly Jolly Christmas Laugh Christmas decorations don’t have to be serious or particularly on-brand, and this hilarious holiday inflatable proves that. Savannah Smith, Rolling Stone, 25 Oct. 2023 On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption. Kathleen Walsh, Glamour, 12 Oct. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1995, in the meaning defined above

Time Traveler
The first known use of on-brand was in 1995

Dictionary Entries Near on-brand

Cite this Entry

“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 3 Mar. 2024.

Last Updated: - Updated example sentences
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