on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

Over two decades later, the Beckhams are parents to four children: Brooklyn Beckham, 25, who was born a few months before their wedding; Romeo, 21; Cruz, 19; and Harper Seven, 12. Nostalgia has been on-brand for the British fashion designer and her pro-athlete husband as of late. —Jay Stahl, USA TODAY, 3 July 2024

Think sound healing workshops, bubble-blowing breathwork and gratitude journaling (all very on-brand for Hollywood types). —Alesandra Dubin, The Hollywood Reporter, 24 June 2024

Her upcoming album Short n’ Sweet features kiss marks on the album art, which makes this top extremely on-brand in addition to just being an amazing vintage find. —Kleigh Balugo, StyleCaster, 18 June 2024

But Kreidler completely failing to touch first base on his way to second (not to mention third) felt perfectly on-brand for the position that has given the franchise so much trouble for nearly a decade. —Ryan Ford, Detroit Free Press, 17 June 2024

Word History

First Known Use

1995, in the meaning defined above