How to Use on-brand in a Sentence

on-brand

adjective
  • Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
    Emily Heil, Washington Post, 28 Feb. 2023
  • The use of books as decor is both timeless and on-brand for the Twilight aesthetic.
    Isabella Milano, Better Homes & Gardens, 23 Oct. 2024
  • But the duo prevailed, and created the most on-brand Mindy moment of the season.
    Fawnia Soo Hoo, refinery29.com, 12 Sep. 2024
  • The decision was on-brand for Quigley, who was never a fan of being in the spotlight.
    Julia Poe, Chicago Tribune, 27 Feb. 2025
  • In the video, Bunnie walked out on stage as Jelly hyped the crowd up and then dropped to one knee and gave a very on-brand proposal.
    Gil Kaufman, Billboard, 5 Sep. 2024
  • How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
    Vulture, 25 Dec. 2023
  • The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
    WIRED, 23 Feb. 2023
  • And that was hysterical — like, that’s pretty on-brand for us.
    Jordan Greene, People.com, 4 Feb. 2025
  • Attendees also raved about the best-of-Janet-Jackson soundtrack, which Gordon said was on-brand for the house.
    Laurie Brookins, The Hollywood Reporter, 11 Sep. 2024
  • That looks like some colorful, witty fun, which is on-brand for a Pixar film sure to pack a hefty thematic bag as well.
    Devonne Goode, Parents, 19 Mar. 2025
  • The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
    Jon Blistein, Rolling Stone, 20 Sep. 2023
  • For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
    Emily Tannenbaum, Glamour, 25 Dec. 2023
  • The software provides a whole new level of speed and agility to the process by leveraging pre-approved and on-brand content.
    Mark Sparrow, Forbes, 14 Oct. 2024
  • Directed by Jamar Harding, the clip finds the 31-year-old rhymer in full glam, delivering the track from an on-brand icy glacier.
    Demicia Inman, VIBE.com, 21 Nov. 2024
  • Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
    Peter Marks, Washington Post, 12 July 2023
  • Read Murph's on-brand reaction to receiving the honor here.
    Hannah Kirby, Journal Sentinel, 20 Nov. 2024
  • But there’s a lot of fantastic, vivid, extremely on-brand weirdness here.
    Alan Sepinwall, Rolling Stone, 21 Mar. 2025
  • Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business.
    Victoria Zelefsky, Forbes, 31 Oct. 2024
  • Adding another poor-value contract like Jones’ would be very on-brand for the Islanders but not very logical.
    Scott Powers, The Athletic, 21 Feb. 2025
  • Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
    Matt Cabral, EW.com, 27 Feb. 2023
  • Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
    Jessica Nicholson, Billboard, 3 June 2023
  • His response to Kendall’s criticism of his antisemitism is wholly on-brand.
    Jack Francis, Rolling Stone, 11 Apr. 2023
  • His on-brand clutch redemption Monday was the most reassuring sign yet.
    Bennett Durando, The Denver Post, 17 Dec. 2024
  • While Culkin kept it casual and on-brand in double denim, Song provided a master class in sports-fan fashion.
    Sam Reed, Glamour, 24 Jan. 2025
  • So the first mini milestone was accomplished with on-brand efficiency, but there is a downside.
    Dom Amore, Hartford Courant, 28 Feb. 2025
  • The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
    Steven Levy, WIRED, 29 Sep. 2023
  • The Florida Man Games, known for its unusual and disgustingly on-brand events, returns for its second year.
    Amaris Encinas, USA TODAY, 23 Feb. 2025
  • Creativity is great, but your slides should still feel cohesive, professional, and on-brand for you.
    William Arruda, Forbes, 4 Dec. 2024
  • Somehow, mild-mannered J.J. ends up mixing tracks for the boys, then appearing onstage with them disguised in a very on-brand balaclava.
    Stephanie Bunbury, Deadline, 3 Dec. 2024
  • This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
    Rolling Stone Culture Council, Rolling Stone, 28 June 2023

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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