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At the time, Novo executives said the problem was that Hims wasn’t stepping back enough from its practice of mass marketing off-brand copies of weight-loss drugs.—Naomi Kresge, Bloomberg, 9 Mar. 2026 These are far from the worst in the genre, but even the good attempts sound like off-brand grocery store cereals.—Aj Willingham, AJC.com, 18 Feb. 2026 His low-key vibe may seem off-brand for a New York icon, but Brunson’s improbable journey to stardom and workmanlike approach have endeared him to the city like few others.—Tom Kludt, Vanity Fair, 17 Feb. 2026 The company will also shutter the five remaining locations of Neiman Marcus' off-brand entity, Last Call.—Emily Lorsch, NBC news, 30 Jan. 2026 See All Example Sentences for off-brand