brand-name

adjective
\ ˈbran(d)-ˈnām \

Definition of brand-name 

(Entry 1 of 2)

1 : of or relating to a brand name brand-name products

2 : having a well-known and usually highly regarded or marketable name brand-name authors the … party lacks brand-name guests or good food —Ryan Lizza

brand name

noun

Definition of brand name (Entry 2 of 2)

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2 : one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web: Noun

There are many bidders interested in the Toys R Us brand names, including buyers who understand the potential for a reborn Toys R Us chain. Kelly Tyko, USA TODAY, "One last toy run! All Toys R Us stores will close on or before Friday," 24 June 2018 About 6 percent of patients were on the opioid blocker, naltrexone (brand name Vivitrol) but often for just one month. Martha Bebinger, Washington Post, "After Opioid Overdose, Only 30 Percent Get Medicine To Treat Addiction," 19 June 2018 Homeland Security officials were concerned that other IMSI catchers, often under the brand name StingRay, were potentially operated by foreign intelligence agencies targeting U.S. officials, the report said. Amy Lieu, Fox News, "Telecom spying devices found near White House, other DC-area sites, DHS official says," 2 June 2018 Experts in surveillance technology say that IMSI catchers - sometimes known by one popular brand name, Stingrays - are a standard part of the toolkit for many foreign intelligence services, including for such geopolitical rivals as Russia and China. Craig Timberg, chicagotribune.com, "Signs of sophisticated cell-phone spying found near White House, say U.S. officials," 1 June 2018 Experts in surveillance technology say that IMSI catchers – sometimes known by one popular brand name, Stingrays – are a standard part of the toolkit for many foreign intelligence services, including for such geopolitical rivals as Russia and China. Craig Timberg, Anchorage Daily News, "Signs of sophisticated cellphone spying found near White House, say U.S. officials," 1 June 2018 And in a future when traditional networks are less important than untarnished brand names, that was a trade-off not worth making. Todd Vanderwerff, Vox, "Why ABC had to cancel Roseanne," 29 May 2018 The monoclonal antibody daratumumab, sold by the Janssen unit of Johnson & Johnson under the brand name Darzalex, was first approved in 2015 for people with late-stage disease. Karen Weintraub, STAT, "Once quickly lethal and still humbling, multiple myeloma may be in a ‘golden age’ of treatment," 29 May 2018 This drug is currently available only as a brand name. Houston Chronicle, "Vicks VapoRub for poison ivy itch," 8 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand-name.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand-name

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

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Dictionary Entries near brand-name

brandish

brandless

brandling

brand-name

brand name

brand-new

Brando

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Time Traveler for brand-name

The first known use of brand-name was in 1922

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More Definitions for brand-name

brand-name

adjective

English Language Learners Definition of brand-name

 (Entry 1 of 2)

: having a well-known brand name

brand name

noun

English Language Learners Definition of brand name (Entry 2 of 2)

: a name that is given to a product by the company that produces or sells it

brand name

noun

Legal Definition of brand name 

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Spanish Central: Translation of brand-name

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