brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

The sales were also on brand-name turkeys like Butterball, with heavy competition between Aldi, Fry's Food Stores, and with grocers offering pre-made turkey dinners ready around Thanksgiving. —Rey Covarrubias Jr, AZCentral.com, 21 Oct. 2025

The brand-name drugs are expensive, with monthly prescriptions sometimes costing several hundred dollars. —Alia Shoaib, MSNBC Newsweek, 10 Oct. 2025

Noun

Biologics have a special pathway to FDA approval, and biosimilars — alternatives to the brand name products — have long been treated differently than other generic drugs. —Deidre McPhillips, CNN Money, 29 Oct. 2025

Big Boy cited the ongoing litigation and inability to use its brand name as reasons for the shutdown. —Alexander Coolidge, Cincinnati Enquirer, 28 Oct. 2025

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name