brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Also at play are generic and biosimilar products that have come onto the market, offering competition that drives down the prices of expensive brand-name and biologic drugs. — Melissa Goldin, Chicago Tribune, 11 Sep. 2026

More or less every fixture and stick of furniture has been designed by Benedikt Bolza himself and constructed in his on-site workshop, which operates under the brand-name BB for Reschio. — Condé Nast, Condé Nast Traveler, 11 Sep. 2026

Noun

The study was funded by Revolution Medicines, which will be selling daraxonrasib under the brand name Rasonque. — Mary Kekatos, ABC News, 3 Sep. 2026

In March, the FDA approved icotrokinra (brand name ICOTYDE), a once-daily tablet that blocks the same IL-23 pathway targeted by injectable biologics. — Leslie Baumann, Miami Herald, 3 Sep. 2026

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name