1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
In a city where pizza options continue to grow, Siano’s is a reminder that great pizza doesn’t need gimmicks.
—
Tristan Graziano, Charlotte Observer, 16 June 2025
The latest gimmick is to add new parking fees at Balboa Park, Mission Bay and local beaches.
—U T Readers, San Diego Union-Tribune, 8 June 2025
When the reveal happened, Bobby Darin’s sister-mother was standing right next to us in the round — that gimmick goes a long way.
—Jackson McHenry, Vulture, 6 June 2025
The ambitious release strategy represents more than just a gimmick for the comedy franchise’s fifth installment.
—Naman Ramachandran, Variety, 30 May 2025
See All Example Sentences for gimmick
Tristan Graziano, Charlotte Observer, 16 June 2025
The latest gimmick is to add new parking fees at Balboa Park, Mission Bay and local beaches.
—U T Readers, San Diego Union-Tribune, 8 June 2025
When the reveal happened, Bobby Darin’s sister-mother was standing right next to us in the round — that gimmick goes a long way.
—Jackson McHenry, Vulture, 6 June 2025
The ambitious release strategy represents more than just a gimmick for the comedy franchise’s fifth installment.
—Naman Ramachandran, Variety, 30 May 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
The police investigation that followed included surveillance and a ruse where investigators answered local prostitution ads and were directed to the home.—
Nate Gartrell,
Mercury News,
16 June 2025
-
But this ruse is like the broader trans movement itself, which obliges you to deny the evidence dangling before your own eyes.—
The Editors,
National Review,
4 June 2025
Noun
-
Your dad will be eagerly awaiting the next broken gadget.—
Ars Staff,
ArsTechnica,
13 June 2025
-
Wayfair kicked off its Epic Summer Sale with up to 72% off outdoor and indoor furniture, grilling accessories, kitchen gadgets and more until June 16.—
Nora Colomer
may earn a commission if you buy through our referral links. This content was created by a team that works independently from the Fox newsroom.,
FOXNews.com,
13 June 2025
Noun
-
Safety-wise, last year’s Fanatics Fest went off mostly without a hitch.—
Pat Leonard,
New York Daily News,
19 June 2025
-
The party ended up going off without a hitch, as the pictures Morello shared with Newsweek show.—
Jack Beresford,
MSNBC Newsweek,
17 June 2025
Noun
-
While Google displays only the scheme and host name of the site the ad links to (for instance, https://www.microsoft.com), the ad appends parameters to the path to the right of that address.—
ArsTechnica,
ArsTechnica,
18 June 2025
-
Several officers who either pleaded guilty or were convicted by a jury for their role in the corruption scheme had their felony convictions tossed out in favor of misdemeanors amid allegations of prosecutorial misconduct.—
Alex Riggins,
San Diego Union-Tribune,
18 June 2025
Noun
-
Human smugglers, often linked to drug cartels, have used tunnels, ladders and power tools to cross walls.—
Sydney Lake,
Fortune,
26 June 2025
-
On top of that, with a variety of third-party tools available on the market, business owners can also have their pick, according to RMIT Vietnam’s Parida.—
Bernice Ooi,
CNBC,
26 June 2025
Noun
-
Because all of the major waves of selling in the wake of some incident of uncertainty were caused by momentary risk that did not ultimately threaten stocks, or the banking system — or, ultimately, the economy.—
Jim Cramer,
CNBC,
23 June 2025
-
If a child is experiencing an acute mental health crisis such as suicidal ideation or self-harm, Miller says most states allow the parent to act alone, especially if delaying poses a safety risk.—
Sherri Gordon,
Parents,
23 June 2025
Noun
-
This isn't the first time the former Sports Illustrated model has shared parenting tips and tricks.—
Clare Fisher,
People.com,
23 June 2025
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The magic trick is that Sunny gradually learned how to distinguish its POV from the characters’, showing empathy not only for the Gang’s victims, but also the Gang itself.—
Alan Sepinwall,
Rolling Stone,
22 June 2025
Noun
-
Beware the pitfalls As exciting as agentic AI with BDI models can be, there are also potential downsides.—
Tomas Gorny,
Forbes.com,
26 June 2025
-
Even Wolfe Herd admitted the pitfalls of dating apps.—
Sydney Lake,
Fortune,
25 June 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 29 Jun. 2025.
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