\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun


Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

Still, the new move represents a significant attack on Huawei’s global brand, and could undermine its ambitions of becoming the go-to source for next-generation 5G equipment, several analysts said. Asa Fitch, WSJ, "U.S. Trade Salvo at Huawei Threatens Its 5G Ambitions," 17 May 2019 But what really sets them apart from other suede boots is the fact that they're made with the brand's signature WorryFree Suede. Amina Lake Abdelrahman, Good Housekeeping, "We Poured Basically Everything on These Suede Boots to See If They Are Really Stain Resistant," 15 May 2019 The redesign of the dino was first introduced last December at the brand's pre-fall show. Neesha Arter, Vogue, "Coach Hosts a Dinner in L.A. to Celebrate its Dinosaur Mascot's Makeover," 15 May 2019 When the image was released on the brand's Instagram, people had a lot of feelings. Maya Allen, Marie Claire, "Gucci Beauty Returns With 58 New Lipsticks You'll be Obsessed With," 10 May 2019 From barely-there lace-up sandals to block heel mules and espadrilles, the brand's foray into footwear is filled with all the sandals on your wish-list this season. Lauren Alexis Fisher, Harper's BAZAAR, "Reformation Just Launched Its First Shoe Collection and We Want Them All," 9 May 2019 Hatch is partnering with Nordstrom for the maternity brand's first ever pop-in. Roxanne Adamiyatt, Town & Country, "The Meghan Markle-Loved Maternity Brand Hatch Is Now Available at Nordstrom," 19 Apr. 2019 If your personal brand of DIY is rehabbing interior pieces, one thing's for sure—wood whitewash furniture will never go out of style. Blair Donovan, Country Living, "How to Whitewash Wood Furniture: 8 Easy Steps for Your Next Furniture Makeover," 19 Apr. 2019 Mayer took audience through a virtual tour through its service, which is organized into five distinct brands that will have their own series and films on the app: Disney, Marvel, Pixar, Star Wars and former Fox property National Geographic. Meg James, The Seattle Times, "Disney announces Disney+ will launch November 12, at $6.99 a month," 11 Apr. 2019

Recent Examples on the Web: Verb

Joaquin has the Gargoyle King symbol, revealed to mean sacrifice, branded on his head. Jasmine Gomez, Seventeen, "Every "Riverdale" Character That's Been Killed Off," 10 May 2019 Its aesthetic and branding mimic that of marathon, Spartan races, Tough Mudder events, and other weekend warrior tentpoles. Andrew Moseman, Popular Mechanics, "E-Biking My Way Through New York's Five Boro Bike Tour," 9 May 2019 Their san-serif logos and branding all look the exact same. Emily Farra, Vogue, "How Will “Camp: Notes On Fashion” Change the Way We Dress?," 29 Apr. 2019 Auben is spirited and popular, but he’s been branded with six different vices on his arms, while his twin brother Kasim only has one — which can make all the difference for a successful future. Andrew Liptak, The Verge, "All the science fiction and fantasy books that you should check out this month," 1 Aug. 2018 The filings also say that slaves in DOS were branded in the pelvic region with Raniere's initials. Crimesider Staff, CBS News, "NXIVM: Judge denies bail for founder of alleged sex cult tied to Allison Mack," 12 June 2018 The dispute is so contentious that when Thessaloniki’s liberal mayor, Yiannis Boutaris, used the name Macedonia in a visit to Skopje, the capital of Macedonia, in November, he was promptly branded a traitor on social media. Niki Kitsantonis, New York Times, "Deal for Macedonia Name? High Treason, Some Greeks Say," 5 June 2018 Also, Trump has branded a vodka line, which eventually failed, and a winery in the United States. Thomas Novelly, The Courier-Journal, "Why a Trump bourbon cocktail is the most ironic thing ever," 5 June 2018 Not content to end the year with just three different 6T options, OnePlus has announced a new special edition of the phone co-branded with storied automotive racing company McLaren. Dan Seifert, The Verge, "The most expensive OnePlus phone ever," 11 Dec. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

22 May 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).


to speak slightingly about or to degrade

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