\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

Synonyms: Verb

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory.
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Recent Examples on the Web: Noun Communications that do not answer the burning questions of your stakeholders can undermine your brand, company leadership and trust with your key stakeholders. Kimberly Osborne, Forbes, 20 Sep. 2021 Since the last new Toyota Tundra debuted 15 years ago, Ford redesigned the F-150 three times, Ram separated itself from Dodge as its own brand and released two new generations of its half-ton pickup, and Chevy redid the Silverado three times. Connor Hoffman, Car and Driver, 20 Sep. 2021 The twins rarely give interviews, but sat down with Vice's i-D Magazine in June to commemorate the 15th anniversary of their fashion brand. Hannah Yasharoff, USA TODAY, 20 Sep. 2021 Rigsby will have an uphill climb on DWTS, establishing his personality, cementing his brand and attracting voters who’ve never heard of the fitness guru. Mary Colurso |, al, 20 Sep. 2021 The brewer releases a new version of its Utopias brand every two years, and the twelfth edition will be on shelves starting Oct. 11. Ramishah Maruf, CNN, 19 Sep. 2021 Beanie Feldstein and Steven Yeun are the young couple hosting the holiday gathering in their brand new downtown NYC apartment. David Fear, Rolling Stone, 18 Sep. 2021 And that’s how Hudson’s Bay Co., the owner of Saks Fifth Avenue, describes its latest venture, SaksWorks—as a social club inspired by the famous department store and as its sister brand. Rachel King, Fortune, 18 Sep. 2021 The image has two meanings: The literal representation of the butterfly is associated with our monarch brand and the notion that the chrysalis is a butterfly in its incubation stage. Lisa Deaderick, San Diego Union-Tribune, 18 Sep. 2021 Recent Examples on the Web: Verb Mack and Raniere would brand followers with their initials. Devon Link, USA TODAY, 8 July 2021 Progressive companies are using the reopening to brand themselves as the best place for people. Jack Kelly, Forbes, 31 May 2021 Besides their low profile statewide, Hernandez, the mayor of Hialeah, said the mayors themselves haven’t shown much interest in trying to brand themselves into unified opposition against DeSantis. Washington Post, 15 Aug. 2021 The way couples brand themselves today works a lot like uniform dressing, says Forbes-Bell. Frances Solá-santiago,, 5 Aug. 2021 Republican politicians have sought to brand themselves as the true champions of freedom in Cuba, often successfully out-maneuvering Democrats on the subject, even though Florida Democrats have generally been as hardline on Cuba as Republicans. Yvonne H. Valdez,, 12 July 2021 But there are a number of reasons from crashes to vandalism that can brand a car with the DMV equivalent of caution tape. Tony Quiroga, Car and Driver, 23 July 2021 Author Michael Wolff likes to brand himself as an allegiance-free outsider journalist. Washington Post, 19 July 2021 Hardware manufacturers will begin to brand their PCs as Windows 11-compatible, allowing consumers and business buyers to pick up machines in advance of the new operating system’s launch later this year. Dwight Silverman, Forbes, 24 June 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Time Traveler for brand

Time Traveler

The first known use of brand was before the 12th century

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Last Updated

23 Sep 2021

Cite this Entry

“Brand.” Dictionary, Merriam-Webster, Accessed 23 Sep. 2021.

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type "She used her own brand of magic to bind me to her."— J. K. Rowling, Harry Potter and the Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

More from Merriam-Webster on brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers


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