\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun

Synonyms: Verb

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun Voting is a constant source of drama on The Challenge, but votes cast in secret bring a different brand of excitement. Alamin Yohannes,, "How to build the perfect season of The Challenge," 31 May 2020 Jack Black is a popular brand of men's toiletries that people love for the delicious scents and effective cleansing/moisturizing/exfoliating. Amanda Tarlton, USA TODAY, "50 perfect Father’s Day gifts for every dad and budget," 29 May 2020 This day in history 83 years ago on this date, a consumer brand for the ages was born: Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH—later shortened to Volkswagen. Bernhard Warner, Fortune, "Stocks continue to rally despite China-Hong Kong tensions and mounting jobless claims," 28 May 2020 Aston Martin Lagonda Global Holdings PLC, the British sports-car company made famous by James Bond, ousted its chief executive in a fresh bid to resuscitate a storied brand that has been on life support. William Boston, WSJ, "Aston Martin Replaces CEO With Daimler Executive in Bid for Survival," 26 May 2020 Now, in a brand new post written on the evening of May 22, Del Rey has spoken out once again. Emily Tannenbaum, Glamour, "Lana Del Rey Implied That Ariana Grande Reached Out Over Her ‘Controversial’ Post," 23 May 2020 Read: This walk through the history of Brooklyn — once a vast hinterland that sustained Manhattan and now a global brand. Victoria Shannon, New York Times, "Vaccines, U.S. Reopenings, Flour Frenzy: Your Thursday Briefing," 21 May 2020 In his rush, the client failed to get a good grip on Durick’s brand-new rod and reel, which launched out of the angler’s hands and fell into the river. Doug Olander, Field & Stream, "Never Lose Another Fish Fight Again," 21 May 2020 Over the past few months, Fishbrain has worked closely with some of the best brands in the industry, including Abu Garcia, Favorite Fishing, and Berkley, to see how the app can give back to Fishbrain Pro members. Outdoor Life, "Fishbrain Pro: The app that will help you land your dream catch," 18 May 2020 Recent Examples on the Web: Verb The protest, branded the #ImBlackMovement, is taking place across the platform on Tuesday in honor of Malcolm X's birthday. Alaa Elassar, CNN, "TikTokers stand in solidarity with black creators to protest censorship," 19 May 2020 The outburst brands Eva the academy’s resident troublemaker, and the reputation follows her during her tenure at the school. Ineye Komonibo,, "Why Zoe Saldana’s Big Center Stage Moment Feels Bittersweet, 20 Years Later," 12 May 2020 Nintendo branded itself family-friendly, and required that games on the NES match these values. William Herkewitz, Popular Mechanics, "Cracking the Chip: How Hacking the NES Made It Even Better," 3 May 2020 The companies earlier disclosed receiving $58.7 million in loans for its hotels branded with some of the industry’s biggest names, such as Hilton, Hyatt, Marriott and Westin. Kevin Krause, Dallas News, "Publicly traded Dallas hotel group says it’s keeping $126 million in small business rescue loans," 26 Apr. 2020 Other Muslims have been beaten up, nearly lynched, run out of their neighborhoods, or attacked in mosques, branded as virus spreaders. Jeffrey Gettleman And,, "In India, coronavirus fans religious hatred," 12 Apr. 2020 Other Muslims have been beaten up, nearly lynched, run out of their neighborhoods or attacked in mosques, branded as virus spreaders. Melina Delkic, New York Times, "Anti-Muslim Attacks, Boris Johnson, China’s New Cases: Your Monday Briefing," 12 Apr. 2020 There are a lot of products branded with marketing that plays into people’s fears about the pandemic, Kozik says. Katherine J. Wu, Popular Science, "Fight viruses in your home without making bacteria stronger," 4 Apr. 2020 Juho Sarvikas, chief product officer of HMD (branded as Nokia) also appeared on stage to pledge a commitment to use the Snapdragon 765. Mark Hachman, PCWorld, "Qualcomm's next-gen Snapdragon 865 mobile chip focuses on 5G," 3 Dec. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Time Traveler for brand

Time Traveler

The first known use of brand was before the 12th century

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Statistics for brand

Last Updated

4 Jun 2020

Cite this Entry

“Brand.” Dictionary, Merriam-Webster, Accessed 4 Jun. 2020.

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More Definitions for brand


How to pronounce brand (audio)

English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Thesaurus: All synonyms and antonyms for brand

Rhyming Dictionary: Words that rhyme with brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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