brand

noun
\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand

brand

verb
branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand

Verb

brander noun

Synonyms for brand

Synonyms: Noun

trademark

Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence

Noun

What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater

Verb

They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

But with the help of the brand's consulting stylist Ashley Streicher, Moore took her updated look to the next level by chopping off several inches of hair into a super-chic bob. Marci Robin, Allure, "Mandy Moore Just Cut Her Hair Into a Super-Chic Wavy Bob," 8 Mar. 2019 Now, the company is ready to take on a new venture, while keeping with the theme of their brand's mission statement: to inspire a community around sleep, wellness, and creating a comfortable home. Elizabeth Gulino, House Beautiful, "Parachute Has Just Launched Swoon-Worthy Handwoven Rugs," 7 Mar. 2019 Now, the outdoor market, which opens for the season on April 20, is looking beyond food, and planning to grow its brand through media. Charles Passy, WSJ, "Queens Night Market Begins a New Chapter," 7 Mar. 2019 His Air Jordan brand, introduced by the Chicago Bulls superstar in 1984 and launched by Nike in 1985, created the basketball sneaker branding market. Ronald D. White, The Seattle Times, "How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)," 19 Feb. 2019 And staying true to its brand, digital is still a key part of the 1stdibs shopping experience. Monique Valeris, ELLE Decor, "1stdibs Just Opened a Stunning NYC Gallery," 14 Feb. 2019 Google and Lenovo released one mediocre VR headset, while Microsoft maintained its Windows Mixed Reality brand with updated partner headsets. Adi Robertson, The Verge, "The Verge 2018 tech report card: AR and VR," 30 Dec. 2018 The brand's Vitamin C Serum and D-Bronzi Serum are everything, and people swear by the line's efficacious yet gentle formulas. Bella Cacciatore, Glamour, "Drunk Elephant's Vegan Retinol Doesn't Irritate My Sensitive Skin," 26 Dec. 2018 The all-glass front and millennial pink interior perfectly showcase the brand's sleek luggage, including its Original, Classic, Essential, and Hybrid collections. Caitlin Morton, Condé Nast Traveler, "RIMOWA's New Pop-Up Is One More Reason to Visit Aspen This Winter," 20 Dec. 2018

Recent Examples on the Web: Verb

The drug, a nasal spray that manufacturer Johnson & Johnson has branded Spravato, is a close chemical relation to ketamine, an anesthetic that is known for its heady effects on the brain. Peter Loftus, WSJ, "FDA Approves Controversial Drug for Depression," 5 Mar. 2019 The party's theme was a play on James Bond's 007, with Teigen branding the night as 040, in honor of Legend's big birthday. Amy Mackelden, Harper's BAZAAR, "Chrissy Teigen Threw John Legend an Epic 40th Birthday Party, & the Theme Was James Bond," 13 Jan. 2019 Trump has branded the free trade pact, which also includes Canada, as a job killer for Americans. Susannah George, chicagotribune.com, "Mexico officials urge Mike Pompeo to reunite immigrant families quickly," 13 July 2018 Trump has branded the free trade pact, which also includes Canada, as a job killer for Americans. Susannah George, BostonGlobe.com, "We can’t afford to replace empathy with apathy," 13 July 2018 Trump has branded the free trade pact, which also includes Canada, as a job killer for Americans. Washington Post, "Pompeo travels to Mexico to meet new leftist president-elect," 13 July 2018 The app will have branded video and editorial content to drive traffic into physical stores. Andrea Leinfelder, Houston Chronicle, "New app promises online shopping and the chance to try it on," 11 July 2018 As shareholders encouraged companies to focus on their core competencies, firms outsourced certain roles—cleaning, accountancy, branding—to specialist providers. The Economist, "Run, TaskRabbit, run: July 2030," 5 July 2018 Meanwhile, goalkeeper Manuel Neuer branded his side 'pathetic' after their early exit, claiming that his side's performance was not representative of what Germany are capable of. SI.com, "Arsenal's Mesut Özil Embroiled in Furious Row With Germany Supporters After Dramatic World Cup Exit," 28 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand

Noun

before the 12th century, in the meaning defined at sense 1a

Verb

15th century, in the meaning defined at sense 1

History and Etymology for brand

Noun

Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

13 Mar 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand

brand

noun

English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal

brand

verb

English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism

brand

noun
\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace

brand

verb
branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

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