brand

noun
\ ˈbrand \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand

brand

verb
branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

Keep scrolling for more

Other Words from brand

Verb

brander noun

Synonyms for brand

Synonyms: Noun

trademark

Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

Visit the Thesaurus for More 

Examples of brand in a Sentence

Noun

What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater

Verb

They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
See More

Recent Examples on the Web: Noun

In China Li Po remains the bard of the land, if not the world—a most recognizable global brand, second only, perhaps, to Confucius. Yunte Huang, WSJ, "‘The Banished Immortal’ Review: ‘Heaven Begot a Talent Like Me’," 11 Jan. 2019 That is 50 years of building that organization, that brand, that fan base, the equity that is in that property. Kayla Webley Adler, Marie Claire, "Time's Up: One Year Later," 3 Jan. 2019 Chinese domestic brands that had been expanding their market share with lower-cost SUVs and sedans suffered an even bigger decline in November. Joe Mcdonald, The Seattle Times, "China’s auto sales fall in November for fifth month," 11 Dec. 2018 William Sonoma: Shop discounts across popular brands, including up to 50 percent off KitchenAid, up to 60 percent off Nespresso, $150 off Vitamix blenders, and 75 percent off a 4-quart Staub Dutch Oven. Jenny Xie, Curbed, "Best Cyber Monday deals you can still shop," 27 Nov. 2018 Fenty Beauty's Continued Success Rihanna's beauty brand officially turned one year old in 2018. Lauren Rearick, Teen Vogue, "Shade Inclusivity, Photoshop Bans, and Other Major Beauty Industry Wins in 2018," 27 Dec. 2018 Last January, Facebook changed its software algorithms to show users more posts from other people and fewer posts from publishers and brands. Kurt Wagner, Recode, "Facebook needs a ‘reset’ button for your friend list," 27 Dec. 2018 And like other incubator programs, particularly Ubisoft's Station F program in Paris, this effort sees an established studio asking brand-new voices for fresh ideas. Sam Machkovech, Ars Technica, "Pokémon Go creators launch AR-game contest that (nearly) resembles American Idol," 21 Dec. 2018 Fortunately, YouCopia, a storage and organization brand available on Amazon, is here to free you from this plastic container trap. Brittney Morgan, House Beautiful, "This Food Container Lid Organizer Will Save Your Kitchen Cabinets," 19 Dec. 2018

Recent Examples on the Web: Verb

To help these companies reach new customers and scale, branding enters the picture. Diana Budds, Curbed, "The rise of the direct-to-consumer home," 21 Dec. 2018 October 11, 2016: Activists Shannon Coulter and Sue Atencio start #GrabYourWallet, a campaign to boycott businesses that sell Trump family branded products. Megan Friedman, Town & Country, "The Rise and Fall of Ivanka Trump’s Fashion Line," 24 July 2018 Noteworthy stat: the fact-checkers have collectively branded at least 30,000 links as false over the past two years. Casey Newton, The Verge, "22 predictions for social media in 2019," 15 Dec. 2018 Virtually overnight, America’s Japanese community had been branded as an enemy within. Tyrone Beason / Columnist, The Seattle Times, "Kazuo Yamane’s WWII story shows the lengths to which some must go to prove their loyalty to America," 11 Nov. 2018 These officials said that if some of the women returned to the North, those who stayed behind could be branded as genuine defectors and their families could suffer. New York Times, "North Korean Waitresses’ Defection May Have Been Forced, U.N. Official Says," 10 July 2018 Lyft plans to brand its own bike-share system as Lyft Bikes. Alissa Walker, Curbed, "Lime’s scooters will now be integrated into the ride-hailing giant’s app.," 9 July 2018 Germany goalkeeper Manuel Neuer has hit out at his squad and branded his side's performances in the World Cup as 'pathetic' after Die Mannschaft were eliminated from the tournament in the group stages. SI.com, "Manuel Neuer Brands Germany Squad 'Pathetic' After World Cup Group Stage Humiliation," 28 June 2018 Scottie could potentially go really far if he doesn't get branded as the super fan. Brian Porreca, The Hollywood Reporter, "'Big Brother' Bosses Preview New Twists in Season 20," 27 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of brand

Noun

before the 12th century, in the meaning defined at sense 1a

Verb

15th century, in the meaning defined at sense 1

History and Etymology for brand

Noun

Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

Keep scrolling for more

Learn More about brand

Statistics for brand

Last Updated

16 Jan 2019

Look-up Popularity

Time Traveler for brand

The first known use of brand was before the 12th century

See more words from the same century

Keep scrolling for more

More Definitions for brand

brand

noun

English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name

: a particular kind or type of something

: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal

brand

verb

English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it

: to describe or identify (someone or something) with a word that expresses strong criticism

brand

noun
\ ˈbrand \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace

brand

verb
branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

Keep scrolling for more

More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

Comments on brand

What made you want to look up brand? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

tremendous in size, volume, or degree

Get Word of the Day daily email!

Test Your Vocabulary

Homophone Quiz

  • three-bears-two-of-them-look-like-theyre-whispering-to-a-third-bear-who-looks-chuffed-to-be-the-center-of-attention
  • In order to judge how people felt, the senator's office hired a firm to take a ______.
True or False

Test your knowledge - and maybe learn something along the way.

TAKE THE QUIZ
SCRABBLE® Sprint

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!