\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand


branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand


brander noun

Synonyms for brand

Synonyms: Noun


Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence


What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater


They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

The prize inside CrackerJack, the iconic popcorn brand, drove far more customer loyalty and growth than the core product itself. Josh Linkner, Detroit Free Press, "What you do for customer loyalty can make or break your business," 13 July 2019 Are brands trying to capitalize on hot girl summer? Rebecca Jennings, Vox, "2019’s most fun meme, explained.," 12 July 2019 From the early access that begins today to the public access that begins on July 19th, tons of makeup, cult-favorite beauty brands, and even luxe beauty products are heavily discounted. Teen Vogue, "BRB, Stocking Up On Our Stila Makeup Must-Haves At Nordstrom's Anniversary Sale," 12 July 2019 Reuters has three sources confirming that J. Crew has hired banks to prepare for the public offering of the denim-centric brand, pegged for after Labor Day, as part of a strategy to revive the larger retailer. Fortune, "A VC Community Introduces a Gender Quota: The Broadsheet," 12 July 2019 Its home goods brands, such as Presto! and Solimo, will be up to 30% off. Jordan Valinsky, CNN, "Prime Day: Amazon gives first glimpse of its deals," 12 July 2019 Inditex’s brands — led by Zara, which accounts for about 70% of group sales — produce most of their garments within the current fashion season., "Zara’s hot polka-dot dress shows human brains beating big data," 12 July 2019 Politicians, brands, and blowhards were the enemies, and few places were so willing to point them out to the younger set. Peter Rubin, WIRED, "By Dying, MAD Gets Its Best Shot at a Second Life," 11 July 2019 The company is known for developing large hotel campuses with multiple brands, such as 300-room, three-hotel development in Amarillo, a 900-room, four-hotel development in Frisco and a six-hotel development in Grapevine. Dallas News, "Hotel investor NewcrestImage wants to raise $250 million for national expansion," 10 July 2019

Recent Examples on the Web: Verb

Andrea Cunningham, director of community relations for ChildNet, said the group is planning a number of new initiatives and branding to get the word out. Gary Curreri,, "Miami Dolphins receiver Albert Wilson honored by ChildNet," 11 July 2019 Ford calculates that a shift to electric would reduce the value added by branded car manufacturers from 30% to 10%. The Economist, "Three industriesSupply chains for different industries are fragmenting in different ways," 11 July 2019 There were three different companies that manufactured motorcycles branded Excelsior. David Krumboltz, The Mercury News, "Me & My Car: Rare 1916 Excelsior motorcycle mostly original," 8 July 2019 Eric Smallwood, president of Apex Marketing Group, an advertising and branding consultancy focused on sports and entertainment sponsorships, says the Nike logo was frequently visible on jerseys and on players’ cleats. Marc Bain, Quartzy, "The women’s World Cup caps a world-class marketing opportunity for Nike," 8 July 2019 Fans can buy clear tote bags, wristlets and fanny packs with Sweetener branding from Grande’s tour store. Sophie Carson, Milwaukee Journal Sentinel, "Only clear bags allowed at Ariana Grande's Friday show at Fiserv Forum," 3 July 2019 The Muck affair helped to brand the European tradition as suspect and unpatriotic. Alex Ross, The New Yorker, "The “Star-Spangled Banner” Controversy That Altered the Course of American Music," 2 July 2019 To me this is not a marketing or branding exercise. Ian Bogost, The Atlantic, "Boeing Won’t Rename the 737 MAX," 26 June 2019 How can digital artists step up their game from just posting on Instagram to brand partnerships? Alex Castro, The Verge, "How D’ana Nunez went from fashion show production to art directing Instagram’s Coachella house," 21 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand


before the 12th century, in the meaning defined at sense 1a


15th century, in the meaning defined at sense 1

History and Etymology for brand


Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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Statistics for brand

Last Updated

17 Jul 2019

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Time Traveler for brand

The first known use of brand was before the 12th century

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More Definitions for brand



English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal



English Language Learners Definition of brand (Entry 2 of 2)

: to put a mark on the skin of (an animal) to show who owns it
: to describe or identify (someone or something) with a word that expresses strong criticism


\ ˈbrand How to pronounce brand (audio) \

Kids Definition of brand

 (Entry 1 of 2)

1 : a mark made by burning (as on cattle) or by stamping or printing (as on manufactured goods) to show ownership, maker, or quality
2 : a category of goods identified by a name as being made by a certain company a brand of jeans
3 : trademark
4 : a particular type “She used her own brand of magic to bind me to her.”— J. K. Rowling, Goblet of Fire
5 : a mark of disgrace


branded; branding

Kids Definition of brand (Entry 2 of 2)

1 : put a mark on to show ownership brand cattle
2 : to show or claim (something) to be bad or wrong Opponents branded the experiment a failure.

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More from Merriam-Webster on brand

Rhyming Dictionary: Words that rhyme with brand

Thesaurus: All synonyms and antonyms for brand

Spanish Central: Translation of brand

Nglish: Translation of brand for Spanish Speakers

Britannica English: Translation of brand for Arabic Speakers

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