Thesaurus

watchword

noun

Synonyms and Antonyms of watchword

1 a word or phrase that must be spoken by a person in order to pass a guard

the watchword is changed every day

Synonyms of watchword

countersign, password, word

Words Related to watchword

shibboleth, sign

hint, indication

2 an attention-getting word or phrase used to publicize something (as a campaign or product)

their latest watchword turns up in every ad from that company

Synonyms of watchword

banner, catchphrase, cry, shibboleth, slogan, tagline

Words Related to watchword

expression, idiom

catchword, cliché (also cliche)

battle cry, war cry

Learn More about watchword

See words that rhyme with watchword Dictionary: Definition of watchword Spanish Central: Translation of watchword Nglish: Translation of watchword for Spanish speakers Britannica English: Translation of watchword for Arabic speakers

Seen and Heard

What made you want to look up watchword? Please tell us where you read or heard it (including the quote, if possible).

show comments

WORD OF THE DAY

misnomer

a wrong name or inappropriate designation