Thesaurus
Synonyms of watchword
1
a word or phrase that must be spoken by a person in order to pass a guard
- the watchword is changed every day
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2
an attention-getting word or phrase used to publicize something (as a campaign or product)
- their latest watchword turns up in every ad from that company
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Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 27 Jul. 2021.
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Time Traveler for watchword
The first known use of watchword was in the 15th century
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