as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians
Synonyms & Similar Words
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Example Sentences
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Recent Examples of tagline
The 100-year plan is not just a tagline.
—
Belinda G. Schwartz, Fortune, 7 Mar. 2026
While a new tagline wouldn’t have substantially changed many minds, the campaign itself highlighted the Post leadership’s inability to the think creatively.
—Max Tani, semafor.com, 9 Feb. 2026
Freelancers can handle seed stage business needs such as the establishment of a rudimentary brand with a logo, tagline and color palette, followed by the creation of a basic website.
—Eric Youngstrom, Forbes.com, 20 Jan. 2026
The latter would be a suitable tagline if there ever were to be a documentary made about this season.
—Brooks Kubena, New York Times, 12 Jan. 2026
See All Example Sentences for tagline
Belinda G. Schwartz, Fortune, 7 Mar. 2026
While a new tagline wouldn’t have substantially changed many minds, the campaign itself highlighted the Post leadership’s inability to the think creatively.
—Max Tani, semafor.com, 9 Feb. 2026
Freelancers can handle seed stage business needs such as the establishment of a rudimentary brand with a logo, tagline and color palette, followed by the creation of a basic website.
—Eric Youngstrom, Forbes.com, 20 Jan. 2026
The latter would be a suitable tagline if there ever were to be a documentary made about this season.
—Brooks Kubena, New York Times, 12 Jan. 2026
See All Example Sentences for tagline
Recent Examples of Synonyms for tagline
Noun
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These can produce questionably high numbers of carbon credits that can be sold for a lot of money to companies with carbon neutrality slogans on their in-flight napkins.—
Susan Shelley,
Oc Register,
18 Apr. 2026
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The Samsung exhibition stand features the prominent ″A new era of mobile agentic AI″ slogan by the South Korean company Samsung Electronics.—
Dylan Butts,
CNBC,
15 Apr. 2026
Noun
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Under the terms of the agreement, Ryan will develop and produce series for a variety of platforms and create original IP for USG to adapt for television under her Scribe Chick Media banner.—
Angelique Jackson,
Variety,
15 Apr. 2026
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Many influencers position themselves against traditional media, which offers information and entertainment under a faceless corporate banner, and instead encourage fans to develop deep parasocial bonds.—
Taylor Lorenz,
Vanity Fair,
15 Apr. 2026
Cite this Entry
“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 22 Apr. 2026.
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