as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians
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Example Sentences
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Recent Examples of tagline
In July 2024, Thompson's daughter Gaia shared a cheeky post on her Instagram Stories poking fun at 2023's Barbie movie's tagline — and Thompson's ex, Kenneth Branagh.
—
Hannah Sacks, PEOPLE, 8 Sep. 2025
Sweeney campaign sparks controversy The Sweeney campaign faced backlash after consumers accused the company of promoting eugenics due to the tagline and the actress’s blonde hair, blue eyes and white complexion.
—Michelle Del Rey, USA Today, 4 Sep. 2025
The app is not listed, but the tagline — included in documents — appears to refer to the Session app.
—Michelle L. Quinn, Chicago Tribune, 23 Aug. 2025
Hyperbolic and hypersexual, lesbian pulp novels could famously be identified by their suggestive titles and salacious, punishing taglines.
—Trish Bendix
august 21, Literary Hub, 21 Aug. 2025
See All Example Sentences for tagline
Hannah Sacks, PEOPLE, 8 Sep. 2025
Sweeney campaign sparks controversy The Sweeney campaign faced backlash after consumers accused the company of promoting eugenics due to the tagline and the actress’s blonde hair, blue eyes and white complexion.
—Michelle Del Rey, USA Today, 4 Sep. 2025
The app is not listed, but the tagline — included in documents — appears to refer to the Session app.
—Michelle L. Quinn, Chicago Tribune, 23 Aug. 2025
Hyperbolic and hypersexual, lesbian pulp novels could famously be identified by their suggestive titles and salacious, punishing taglines.
—Trish Bendix
august 21, Literary Hub, 21 Aug. 2025
See All Example Sentences for tagline
Recent Examples of Synonyms for tagline
Noun
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Gillmor disagreed with Jain’s characterization of the money being expended on the logo and slogan.—
Grace Hase,
Mercury News,
16 Oct. 2025
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Cultural resonance isn’t a slogan.—
Footwear News,
Footwear News,
16 Oct. 2025
Noun
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At a meeting last month, after hearing from residents, city commissioners set aside the flag-raising idea and instead agreed to display a more neutral banner honoring all victims of the war, to light up City Hall and to hold an interfaith vigil.—
Michelle Marchante,
Miami Herald,
15 Oct. 2025
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Award-winning Nigerian actress Adesua Etomi-Wellington (The Wedding Party) will lead the cast as the voice of Malika and serves as Executive Producer, alongside Impact X Studios’ Erica Motley and Okupe via his YouNeek Studios banner.—
Melanie Goodfellow,
Deadline,
15 Oct. 2025
Cite this Entry
“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 23 Oct. 2025.
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