as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product) the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

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Cite this Entry

“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 2 Dec. 2022.

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