Synonyms of tagline

tagline

noun

ˈtag-ˌlīn 

as in slogan

an attention-getting word or phrase used to publicize something (as a campaign or product)

the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Synonyms & Similar Words

• slogan
• banner
• motto
• catchphrase
• watchword
• cry
• shibboleth
• idiom
• cliché
• expression
• maxim
• catchword
• battle cry
• war cry

Example Sentences

Recent Examples of tagline

His is one of the few publications where the tagline – The Book Experts Cannot Do Without – isn’t hyperbole. — Dana O’Neil, CNN Money, 21 Aug. 2026

Thus trumpets the tagline for Nicole Kidman’s assignation with Constantin Brancusi’s bronze and gold leaf Danaïde (1913), circulated online this past spring in advance of the work’s auction. — Ara H. Merjian, ARTnews.com, 16 Aug. 2026

This is the tagline of the HBO drama Lanterns, a prestige take on the Green Lantern that is part of James Gunn’s reimagined DC Universe. — Judy Berman, Time, 14 Aug. 2026

That self-deprecating description opens Tony, writer-director Matt Johnson’s movie about the one crazy summer that changed a thoughtless young lout’s life; for good measure, the quote does double duty as the tagline on the film’s poster. — David Fear, Rolling Stone, 5 Aug. 2026