Synonyms of tagline

tagline

noun

ˈtag-ˌlīn 

as in slogan

an attention-getting word or phrase used to publicize something (as a campaign or product)

the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Synonyms & Similar Words

• slogan
• banner
• motto
• catchphrase
• watchword
• cry
• shibboleth
• idiom
• cliché
• expression
• maxim
• catchword
• battle cry
• war cry

Example Sentences

Recent Examples of tagline

That self-deprecating description opens Tony, writer-director Matt Johnson’s movie about the one crazy summer that changed a thoughtless young lout’s life; for good measure, the quote does double duty as the tagline on the film’s poster. — David Fear, Rolling Stone, 5 Aug. 2026

The summer of soccer continues — that is the tagline Wrexham are adopting for a tour to build on the men’s World Cup, as well as the club’s strong North American links. — Richard Sutcliffe, New York Times, 24 July 2026

For the 20th season, a callback to her first-ever tagline and also her greatest catchphrase is pretty genius. — Brian Moylan, Vulture, 17 July 2026

Every one of these stories seemed to come with the same tagline, though. — Tim Rohan, NBC news, 25 June 2026